--- title: "Bookme vs GrabOne: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bookme or GrabOne? Compare estimated monthly branded-search demand and Share of Search inside the Deal and voucher sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bookme-vs-grabone" publisher: "Brandwave" --- # Bookme vs GrabOne: Which is more popular by branded search in New Zealand? Which is more popular in search, Bookme or GrabOne? Compare estimated monthly branded-search demand and Share of Search inside the Deal and voucher sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bookme and GrabOne - **Competitive set**: Deal and voucher sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bookme Share of Search**: 34.4% - **GrabOne Share of Search**: 52.3% ## Which is more popular in search, Bookme or GrabOne? - In August 2026, GrabOne had more branded searches than Bookme among deal and voucher sites in New Zealand. GrabOne was estimated to have 50.6K branded searches compared to Bookme’s 33.3K, and held a 52.3% Share of Search versus Bookme’s 34.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Bookme took it in November 2025, GrabOne took it in March 2026. - Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand moved from 27.5% to 34.4%, and its estimated monthly branded searches moved from 40.6K to 33.3K. - Across the 11 months ending August 2026, GrabOne’s estimated Share of Search among deal and voucher sites in New Zealand moved from 61% to 52.3%, and its estimated monthly branded searches moved from 90K to 50.6K. ## How did search popularity change for New Zealand deal and voucher sites in August 2026? - In August 2026, GrabOne lost estimated Share of Search among deal and voucher sites in New Zealand, from 53.1% to 52.3%. - In August 2026, Bookme lost estimated Share of Search among deal and voucher sites in New Zealand, from 35.1% to 34.4%. ## Month by month | Month | Bookme estimated searches | Bookme Share of Search | Bookme rank | GrabOne estimated searches | GrabOne Share of Search | GrabOne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.6K | 27.5% | 2 | 90K | 61% | 1 | | Nov 2025 | 34.7K | 42.1% | 1 | 28.5K | 34.6% | 2 | | Dec 2025 | 50.2K | 52.4% | 1 | 27.9K | 29.2% | 2 | | Jan 2026 | 69.2K | 63.8% | 1 | 24.3K | 22.5% | 2 | | Feb 2026 | 39.6K | 57.2% | 1 | 16.3K | 23.5% | 2 | | Mar 2026 | 38.6K | 36% | 2 | 54.9K | 51.1% | 1 | | Apr 2026 | 47.2K | 41.8% | 2 | 52.8K | 46.7% | 1 | | May 2026 | 39.5K | 37.5% | 2 | 50.7K | 48.1% | 1 | | Jun 2026 | 33.3K | 34.2% | 2 | 50.6K | 52% | 1 | | Jul 2026 | 40.9K | 35.1% | 2 | 61.8K | 53.1% | 1 | | Aug 2026 | 33.3K | 34.4% | 2 | 50.6K | 52.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bookme’s and GrabOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bookme**: Measured on the search terms “bookme”, “bookme accommodation”, “bookme butterfly creek”, “bookme co nz”, “bookme crystal mountain”, “bookme deals”, “bookme discount”, “bookme doubtful sound”, “bookme gift voucher”, “bookme ice skating”, “bookme mt cook”, “bookme near me”, “bookme nz”, “bookme online”, “bookme skydive”, “bookme voucher”, “butterfly creek bookme”, “snowplanet bookme” and “wai o tapu bookme”, summed into one figure. - **GrabOne**: Measured on the search terms “butterfly creek grabone”, “cordis grabone”, “grabone”, “grabone air nz”, “grabone co nz”, “grabone deals”, “grabone dockside”, “grabone ltd”, “grabone near me”, “grabone nz” and “grabone voucher”, summed into one figure. - [Bookme profile](/demand/nz/brands/bookme) - [GrabOne profile](/demand/nz/brands/grabone) - [All deal and voucher sites in New Zealand](/demand/nz/categories/nz-deal-and-voucher-sites): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bookme or GrabOne? In August 2026, GrabOne had more branded searches than Bookme among deal and voucher sites in New Zealand. GrabOne was estimated to have 50.6K branded searches compared to Bookme’s 33.3K, and held a 52.3% Share of Search versus Bookme’s 34.4%. ## Cite this page Brandwave. "Bookme vs GrabOne: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bookme-vs-grabone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bookme-vs-grabone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.