--- title: "Booking.com vs Skyscanner: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Booking.com or Skyscanner? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/booking-com-vs-skyscanner" publisher: "Brandwave" --- # Booking.com vs Skyscanner: Which is more popular by branded search in New Zealand? Which is more popular in search, Booking.com or Skyscanner? Compare estimated monthly branded-search demand and Share of Search inside the Online travel booking sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Booking.com and Skyscanner - **Competitive set**: Online travel booking sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Booking.com Share of Search**: 22.4% - **Skyscanner Share of Search**: 41.1% ## Which is more popular in search, Booking.com or Skyscanner? - In August 2026, Skyscanner had more branded searches than Booking.com among online travel booking sites in New Zealand. Skyscanner was estimated to have 166K branded searches compared to Booking.com’s 90.6K, and held a 41.1% Share of Search versus Booking.com’s 22.4%. - Skyscanner was ahead of Booking.com in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Booking.com’s estimated Share of Search among online travel booking sites in New Zealand moved from 15.2% to 22.4%, and its estimated monthly branded searches moved from 58.2K to 90.6K. - Across the 11 months ending August 2026, Skyscanner’s estimated Share of Search among online travel booking sites in New Zealand moved from 42.8% to 41.1%, and its estimated monthly branded searches moved from 164K to 166K. ## How did search popularity change for New Zealand online travel booking sites in August 2026? - In August 2026, Booking.com gained estimated Share of Search among online travel booking sites in New Zealand, from 20.3% to 22.4%. - In August 2026, Skyscanner lost estimated Share of Search among online travel booking sites in New Zealand, from 42.4% to 41.1%. ## Month by month | Month | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | Skyscanner estimated searches | Skyscanner Share of Search | Skyscanner rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 58.2K | 15.2% | 3 | 164K | 42.8% | 1 | | Nov 2025 | 58.4K | 15.7% | 3 | 164K | 44.2% | 1 | | Dec 2025 | 65.4K | 19.1% | 3 | 139K | 40.7% | 1 | | Jan 2026 | 86K | 17.4% | 3 | 208K | 42.1% | 1 | | Feb 2026 | 80.3K | 19.6% | 2 | 170K | 41.5% | 1 | | Mar 2026 | 80.3K | 17.9% | 3 | 200K | 44.7% | 1 | | Apr 2026 | 65.7K | 18% | 3 | 164K | 44.8% | 1 | | May 2026 | 74.8K | 18.7% | 3 | 165K | 41.5% | 1 | | Jun 2026 | 79.4K | 20% | 2 | 165K | 41.7% | 1 | | Jul 2026 | 80.1K | 20.3% | 2 | 167K | 42.4% | 1 | | Aug 2026 | 90.6K | 22.4% | 2 | 166K | 41.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Booking.com’s and Skyscanner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Booking.com**: Measured on the search terms “admin booking com”, “app booking com”, “booking com”, “booking com accommodation”, “booking com admin”, “booking com car rental”, “booking com flights”, “booking com holiday homes”, “booking com hotels”, “booking com near me”, “booking com online”, “booking com rentals”, “booking com tel”, “Booking.com”, “Booking.com hotels”, “Booking.com New Zealand”, “Booking.com NZ”, “bookingcom” and “www booking com”, summed into one figure. - **Skyscanner**: Measured on the search terms “Skyscanner”, “Skyscanner cheap flights”, “skyscanner com au”, “Skyscanner flights”, “Skyscanner international flights”, “Skyscanner multi city”, “Skyscanner multi city flights”, “Skyscanner New Zealand”, “Skyscanner NZ” and “www skyscanner co nz”, summed into one figure. - [Booking.com profile](/demand/nz/brands/booking-com) - [Skyscanner profile](/demand/nz/brands/skyscanner) - [All online travel booking sites in New Zealand](/demand/nz/categories/nz-online-travel-booking): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Booking.com or Skyscanner? In August 2026, Skyscanner had more branded searches than Booking.com among online travel booking sites in New Zealand. Skyscanner was estimated to have 166K branded searches compared to Booking.com’s 90.6K, and held a 41.1% Share of Search versus Booking.com’s 22.4%. ## Cite this page Brandwave. "Booking.com vs Skyscanner: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/booking-com-vs-skyscanner This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/booking-com-vs-skyscanner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.