--- title: "Boody vs Jockey: Which is searched more in New Zealand?" description: "Is Boody or Jockey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boody-vs-jockey" publisher: "Brandwave" --- # Boody vs Jockey: Which is searched more in New Zealand? Is Boody or Jockey more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boody and Jockey - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boody Share of Search**: 4.8% - **Jockey Share of Search**: 1.4% ## Is Boody or Jockey more popular in search? - In September 2026, Boody had more branded searches than Jockey among lingerie brands in New Zealand. Boody had about 3,600 branded searches, while Jockey had 1,040. Boody made up 4.8% of all lingerie brand searches we track, and Jockey accounted for 1.4%. - Boody was ahead of Jockey in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boody’s share of searches among lingerie brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Jockey’s share of searches among lingerie brands in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 880 to 1K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boody appeared in all five answers. Jockey was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Boody was listed before Jockey in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bendon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rose & Thorne | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Boody | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bras N Things | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Calvin Klein | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jockey | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in New Zealand?": 1. Bendon, 2. Bras N Things, 3. Boody - Asked ChatGPT "What are the best lingerie brands in New Zealand?": 1. Rose & Thorne, 2. Bendon, 3. Boody - Asked ChatGPT "What's the best lingerie brand in New Zealand for everyday comfort?": 1. Bendon, 2. Boody, 3. Jockey - Searched Google, AI Overview "bras nz": 1. Rose & Thorne, 2. Bras N Things, 3. Calvin Klein, 4. Boody - Searched Google, AI Overview "women's underwear nz": 1. Boody, 2. Calvin Klein, 3. Rose & Thorne, 4. Bras N Things, 5. Jockey, 6. Bonds Not named in any answer: Honey Birdette and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand lingerie brands in September 2026? - Estimated monthly branded searches for Jockey in New Zealand rose 18.2% over 12 measured months, from 880 to 1K in September 2026. ## Month by month | Month | Boody estimated searches | Boody Share of Search | Boody rank | Jockey estimated searches | Jockey Share of Search | Jockey rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.8% | 4 | 880 | 1.2% | 8 | | Nov 2025 | 9.9K | 9% | 4 | 1.1K | 1% | 8 | | Dec 2025 | 4.4K | 4.3% | 4 | 880 | 0.85% | 8 | | Jan 2026 | 3.6K | 4.4% | 4 | 710 | 0.87% | 8 | | Feb 2026 | 2.9K | 4.2% | 4 | 580 | 0.83% | 8 | | Mar 2026 | 4.4K | 5.9% | 4 | 720 | 0.96% | 8 | | Apr 2026 | 3.6K | 4.7% | 4 | 1K | 1.3% | 8 | | May 2026 | 4.4K | 5.6% | 4 | 1K | 1.3% | 8 | | Jun 2026 | 6.6K | 8% | 4 | 910 | 1.1% | 8 | | Jul 2026 | 3.6K | 4.9% | 4 | 730 | 0.99% | 8 | | Aug 2026 | 3.6K | 4.9% | 4 | 880 | 1.2% | 8 | | Sep 2026 | 3.6K | 4.8% | 4 | 1K | 1.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Boody’s and Jockey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boody**: Measured on the search term “boody”. - **Jockey**: Measured on the search terms “jockey bras”, “jockey briefs” and “jockey lingerie”, summed into one figure. - [Boody profile](/demand/nz/brands/boody) - [Jockey profile](/demand/nz/brands/jockey) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boody or Jockey more popular in search? In September 2026, Boody had more branded searches than Jockey among lingerie brands in New Zealand. Boody had about 3,600 branded searches, while Jockey had 1,040. Boody made up 4.8% of all lingerie brand searches we track, and Jockey accounted for 1.4%. ## Cite this page Brandwave. "Boody vs Jockey: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boody-vs-jockey This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boody-vs-jockey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.