--- title: "Boody vs Honey Birdette: Which is searched more in New Zealand?" description: "Is Boody or Honey Birdette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boody-vs-honey-birdette" publisher: "Brandwave" --- # Boody vs Honey Birdette: Which is searched more in New Zealand? Is Boody or Honey Birdette more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boody and Honey Birdette - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boody Share of Search**: 4.8% - **Honey Birdette Share of Search**: 3.3% ## Is Boody or Honey Birdette more popular in search? - In September 2026, Boody had more branded searches than Honey Birdette among lingerie brands in New Zealand. Boody had about 3,600 branded searches, while Honey Birdette had 2,480. Boody made up 4.8% of all lingerie brand searches we track, and Honey Birdette accounted for 3.3%. - Boody was ahead of Honey Birdette in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boody’s share of searches among lingerie brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Honey Birdette’s share of searches among lingerie brands in New Zealand moved from 2.6% to 3.3%, and its estimated monthly branded searches moved from 1.9K to 2.5K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boody appeared in all five answers. Honey Birdette did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bendon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rose & Thorne | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Boody | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bras N Things | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Calvin Klein | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jockey | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in New Zealand?": 1. Bendon, 2. Bras N Things, 3. Boody - Asked ChatGPT "What are the best lingerie brands in New Zealand?": 1. Rose & Thorne, 2. Bendon, 3. Boody - Asked ChatGPT "What's the best lingerie brand in New Zealand for everyday comfort?": 1. Bendon, 2. Boody, 3. Jockey - Searched Google, AI Overview "bras nz": 1. Rose & Thorne, 2. Bras N Things, 3. Calvin Klein, 4. Boody - Searched Google, AI Overview "women's underwear nz": 1. Boody, 2. Calvin Klein, 3. Rose & Thorne, 4. Bras N Things, 5. Jockey, 6. Bonds Not named in any answer: Honey Birdette and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand lingerie brands in September 2026? - In September 2026, Honey Birdette gained share of searches among lingerie brands in New Zealand, from 2.7% to 3.3%. ## Month by month | Month | Boody estimated searches | Boody Share of Search | Boody rank | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.8% | 4 | 1.9K | 2.6% | 5 | | Nov 2025 | 9.9K | 9% | 4 | 2.5K | 2.2% | 5 | | Dec 2025 | 4.4K | 4.3% | 4 | 2.4K | 2.4% | 5 | | Jan 2026 | 3.6K | 4.4% | 4 | 2K | 2.4% | 5 | | Feb 2026 | 2.9K | 4.2% | 4 | 1.6K | 2.4% | 5 | | Mar 2026 | 4.4K | 5.9% | 4 | 2K | 2.7% | 5 | | Apr 2026 | 3.6K | 4.7% | 4 | 2K | 2.6% | 5 | | May 2026 | 4.4K | 5.6% | 4 | 2K | 2.6% | 5 | | Jun 2026 | 6.6K | 8% | 4 | 1.7K | 2.1% | 5 | | Jul 2026 | 3.6K | 4.9% | 4 | 2.1K | 2.9% | 5 | | Aug 2026 | 3.6K | 4.9% | 4 | 2K | 2.7% | 5 | | Sep 2026 | 3.6K | 4.8% | 4 | 2.5K | 3.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Boody’s and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boody**: Measured on the search term “boody”. - **Honey Birdette**: Measured on the search terms “honey birdette”, “honey birdette bras”, “honey birdette lingerie”, “honey birdette sale”, “honey birdette underwear”, “honeybirdette” and “honeybirdette lingerie”, summed into one figure. - [Boody profile](/demand/nz/brands/boody) - [Honey Birdette profile](/demand/nz/brands/honey-birdette) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boody or Honey Birdette more popular in search? In September 2026, Boody had more branded searches than Honey Birdette among lingerie brands in New Zealand. Boody had about 3,600 branded searches, while Honey Birdette had 2,480. Boody made up 4.8% of all lingerie brand searches we track, and Honey Birdette accounted for 3.3%. ## Cite this page Brandwave. "Boody vs Honey Birdette: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boody-vs-honey-birdette This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boody-vs-honey-birdette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.