--- title: "Boody vs Gingerlilly: Which is searched more in New Zealand?" description: "Is Boody or Gingerlilly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear and loungewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boody-vs-gingerlilly" publisher: "Brandwave" --- # Boody vs Gingerlilly: Which is searched more in New Zealand? Is Boody or Gingerlilly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleepwear and loungewear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boody and Gingerlilly - **Competitive set**: Sleepwear and loungewear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boody Share of Search**: 5% - **Gingerlilly Share of Search**: 0.04% ## Is Boody or Gingerlilly more popular in search? - In September 2026, Boody had more branded searches than Gingerlilly among sleepwear and loungewear brands in New Zealand. Boody had about 3,600 branded searches, while Gingerlilly had 30. Boody made up 5% of all sleepwear and loungewear brand searches we track, and Gingerlilly accounted for 0.04%. - Boody was ahead of Gingerlilly in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boody’s share of searches among sleepwear and loungewear brands in New Zealand moved from 4.1% to 5%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Gingerlilly’s share of searches among sleepwear and loungewear brands in New Zealand moved from 0.06% to 0.04%, and its estimated monthly branded searches moved from 50 to 30. ## Top sleepwear and loungewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boody was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gingerlilly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boody was listed before Gingerlilly in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Papinelle | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wallace Cotton | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Boody | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | General Sleep | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Peter Alexander | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Seréne Collective | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gingerlilly | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Homebodii | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear and loungewear brands - Asked ChatGPT "Which sleepwear and loungewear brand should I buy in New Zealand?": 1. Papinelle, 2. Boody, 3. General Sleep, 4. Gingerlilly, 5. Seréne Collective, 6. Wallace Cotton - Asked ChatGPT "What are the best sleepwear and loungewear brands in New Zealand?": 1. Papinelle, 2. Seréne Collective, 3. Wallace Cotton, 4. General Sleep, 5. Peter Alexander - Asked ChatGPT "What's the best sleepwear and loungewear brand in New Zealand for comfortable nights?": 1. Boody, 2. Papinelle, 3. Wallace Cotton, 4. Peter Alexander - Searched Google, AI Overview "pyjamas nz": 1. Wallace Cotton, 2. Boody, 3. General Sleep, 4. Papinelle, 5. Peter Alexander - Searched Google, AI Overview "women's sleepwear": 1. Peter Alexander, 2. Wallace Cotton, 3. Papinelle, 4. General Sleep, 5. Boody Not named in any answer: Homebodii. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sleepwear and loungewear brands in September 2026? - Estimated monthly branded searches for Gingerlilly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | Boody estimated searches | Boody Share of Search | Boody rank | Gingerlilly estimated searches | Gingerlilly Share of Search | Gingerlilly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.1% | 3 | 50 | 0.06% | 7 | | Nov 2025 | 9.9K | 8.7% | 3 | 100 | 0.09% | 7 | | Dec 2025 | 4.4K | 3% | 4 | 90 | 0.06% | 7 | | Jan 2026 | 3.6K | 4.1% | 3 | 70 | 0.08% | 7 | | Feb 2026 | 2.9K | 4.7% | 3 | 50 | 0.08% | 7 | | Mar 2026 | 4.4K | 5.2% | 3 | 40 | 0.05% | 7 | | Apr 2026 | 3.6K | 4.9% | 3 | 60 | 0.08% | 7 | | May 2026 | 4.4K | 5% | 3 | 80 | 0.09% | 6 | | Jun 2026 | 6.6K | 5.5% | 3 | 80 | 0.07% | 6 | | Jul 2026 | 3.6K | 5.8% | 3 | 40 | 0.06% | 7 | | Aug 2026 | 3.6K | 4.9% | 3 | 60 | 0.08% | 7 | | Sep 2026 | 3.6K | 5% | 3 | 30 | 0.04% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Boody’s and Gingerlilly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boody**: Measured on the search term “boody”. - **Gingerlilly**: Measured on the search terms “gingerlilly” and “gingerlilly pjs”, summed into one figure. - [Boody profile](/demand/nz/brands/boody) - [Gingerlilly profile](/demand/nz/brands/gingerlilly) - [All sleepwear and loungewear brands in New Zealand](/demand/nz/categories/nz-sleepwear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boody or Gingerlilly more popular in search? In September 2026, Boody had more branded searches than Gingerlilly among sleepwear and loungewear brands in New Zealand. Boody had about 3,600 branded searches, while Gingerlilly had 30. Boody made up 5% of all sleepwear and loungewear brand searches we track, and Gingerlilly accounted for 0.04%. ## Cite this page Brandwave. "Boody vs Gingerlilly: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boody-vs-gingerlilly This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boody-vs-gingerlilly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.