--- title: "Boody vs Bras N Things: Which is searched more in New Zealand?" description: "Is Boody or Bras N Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boody-vs-bras-n-things" publisher: "Brandwave" --- # Boody vs Bras N Things: Which is searched more in New Zealand? Is Boody or Bras N Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boody and Bras N Things - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boody Share of Search**: 4.8% - **Bras N Things Share of Search**: 27.6% ## Is Boody or Bras N Things more popular in search? - In September 2026, Bras N Things had more branded searches than Boody among lingerie brands in New Zealand. Bras N Things had about 20,600 branded searches, while Boody had 3,600. Bras N Things made up 27.6% of all lingerie brand searches we track, and Boody accounted for 4.8%. - Bras N Things was ahead of Boody in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boody’s share of searches among lingerie brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending September 2026, Bras N Things’ share of searches among lingerie brands in New Zealand moved from 27.4% to 27.6%, and its estimated monthly branded searches moved from 20.7K to 20.6K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boody appeared in all five answers. Bras N Things was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Boody was listed before Bras N Things in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bendon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rose & Thorne | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Boody | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bras N Things | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Calvin Klein | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jockey | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in New Zealand?": 1. Bendon, 2. Bras N Things, 3. Boody - Asked ChatGPT "What are the best lingerie brands in New Zealand?": 1. Rose & Thorne, 2. Bendon, 3. Boody - Asked ChatGPT "What's the best lingerie brand in New Zealand for everyday comfort?": 1. Bendon, 2. Boody, 3. Jockey - Searched Google, AI Overview "bras nz": 1. Rose & Thorne, 2. Bras N Things, 3. Calvin Klein, 4. Boody - Searched Google, AI Overview "women's underwear nz": 1. Boody, 2. Calvin Klein, 3. Rose & Thorne, 4. Bras N Things, 5. Jockey, 6. Bonds Not named in any answer: Honey Birdette and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand lingerie brands in September 2026? - In September 2026, Bras N Things fell from 2nd to 3rd among lingerie brands in New Zealand. ## Month by month | Month | Boody estimated searches | Boody Share of Search | Boody rank | Bras N Things estimated searches | Bras N Things Share of Search | Bras N Things rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 4.8% | 4 | 20.7K | 27.4% | 2 | | Nov 2025 | 9.9K | 9% | 4 | 25.3K | 23% | 3 | | Dec 2025 | 4.4K | 4.3% | 4 | 25.3K | 24.5% | 3 | | Jan 2026 | 3.6K | 4.4% | 4 | 22.1K | 26.9% | 2 | | Feb 2026 | 2.9K | 4.2% | 4 | 18K | 25.8% | 3 | | Mar 2026 | 4.4K | 5.9% | 4 | 16.9K | 22.6% | 3 | | Apr 2026 | 3.6K | 4.7% | 4 | 20.6K | 27.2% | 3 | | May 2026 | 4.4K | 5.6% | 4 | 20.6K | 26% | 3 | | Jun 2026 | 6.6K | 8% | 4 | 20.7K | 25.2% | 3 | | Jul 2026 | 3.6K | 4.9% | 4 | 20.6K | 28% | 3 | | Aug 2026 | 3.6K | 4.9% | 4 | 20.6K | 28.1% | 2 | | Sep 2026 | 3.6K | 4.8% | 4 | 20.6K | 27.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Boody’s and Bras N Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boody**: Measured on the search term “boody”. - **Bras N Things**: Measured on the search terms “bathers bras n things”, “bodysuit bras n things”, “bras n things”, “bras n things bra”, “bras n things lingerie”, “bras n things outlet”, “bras n things pjs”, “bras n things queensgate”, “bras n things underwear”, “brasnthings” and “brasnthings lingerie”, summed into one figure. - [Boody profile](/demand/nz/brands/boody) - [Bras N Things profile](/demand/nz/brands/bras-n-things) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boody or Bras N Things more popular in search? In September 2026, Bras N Things had more branded searches than Boody among lingerie brands in New Zealand. Bras N Things had about 20,600 branded searches, while Boody had 3,600. Bras N Things made up 27.6% of all lingerie brand searches we track, and Boody accounted for 4.8%. ## Cite this page Brandwave. "Boody vs Bras N Things: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boody-vs-bras-n-things This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boody-vs-bras-n-things. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.