---
title: "Bonusly vs Culture Amp: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bonusly or Culture Amp? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bonusly-vs-culture-amp"
publisher: "Brandwave"
---

# Bonusly vs Culture Amp: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bonusly or Culture Amp? Compare estimated monthly branded-search demand and Share of Search inside the Employee engagement platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bonusly and Culture Amp
- **Competitive set**: Employee engagement platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bonusly Share of Search**: 1.4%
- **Culture Amp Share of Search**: 24.4%

## Which is more popular in search, Bonusly or Culture Amp?

- In August 2026, Culture Amp had more branded searches than Bonusly among employee engagement platforms in New Zealand. Culture Amp was estimated to have 900 branded searches compared to Bonusly’s 50, and held a 24.4% Share of Search versus Bonusly’s 1.4%.
- Culture Amp was ahead of Bonusly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonusly’s estimated Share of Search among employee engagement platforms in New Zealand moved from 2.2% to 1.4%, and its estimated monthly branded searches moved from 100 to 50.
- Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee engagement platforms in New Zealand moved from 29.4% to 24.4%, and its estimated monthly branded searches moved from 1.3K to 900.

## How did search popularity change for New Zealand employee engagement platforms in August 2026?

- In August 2026, Culture Amp lost estimated Share of Search among employee engagement platforms in New Zealand, from 25.4% to 24.4%.
- Estimated monthly branded searches for Bonusly in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.

## Month by month

| Month | Bonusly estimated searches | Bonusly Share of Search | Bonusly rank | Culture Amp estimated searches | Culture Amp Share of Search | Culture Amp rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 2.2% | 5 | 1.3K | 29.4% | 2 |
| Nov 2025 | 100 | 2.6% | 5 | 1.3K | 34.4% | 2 |
| Dec 2025 | 80 | 3.8% | 5 | 740 | 34.9% | 2 |
| Jan 2026 | 60 | 2.3% | 5 | 890 | 34.2% | 2 |
| Feb 2026 | 50 | 1.8% | 5 | 1K | 38% | 2 |
| Mar 2026 | 60 | 1.5% | 5 | 1K | 26% | 2 |
| Apr 2026 | 50 | 1.7% | 5 | 740 | 24.7% | 2 |
| May 2026 | 50 | 1.3% | 5 | 920 | 24.6% | 2 |
| Jun 2026 | 150 | 4% | 3 | 1.3K | 35.3% | 2 |
| Jul 2026 | 40 | 1.3% | 5 | 760 | 25.4% | 2 |
| Aug 2026 | 50 | 1.4% | 5 | 900 | 24.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bonusly’s and Culture Amp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bonusly**: Measured on the search terms “bonus ly” and “bonusly”, summed into one figure.
- **Culture Amp**: Measured on the search terms “culture amp”, “culture amp employee survey”, “culture amp engagement”, “culture amp nz”, “culture amp recognition”, “cultureamp”, “cultureamp com” and “cultureamp engagement”, summed into one figure.

- [Bonusly profile](/demand/nz/brands/bonusly)
- [Culture Amp profile](/demand/nz/brands/culture-amp)
- [All employee engagement platforms in New Zealand](/demand/nz/categories/nz-employee-engagement-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bonusly or Culture Amp?

In August 2026, Culture Amp had more branded searches than Bonusly among employee engagement platforms in New Zealand. Culture Amp was estimated to have 900 branded searches compared to Bonusly’s 50, and held a 24.4% Share of Search versus Bonusly’s 1.4%.

## Cite this page

Brandwave. "Bonusly vs Culture Amp: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bonusly-vs-culture-amp

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bonusly-vs-culture-amp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.