--- title: "Boneface Brewing vs Fig Tree Cafe: Which is searched more in New Zealand?" description: "Is Boneface Brewing or Fig Tree Cafe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upper Hutt restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boneface-brewing-vs-fig-tree-cafe" publisher: "Brandwave" --- # Boneface Brewing vs Fig Tree Cafe: Which is searched more in New Zealand? Is Boneface Brewing or Fig Tree Cafe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Upper Hutt restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boneface Brewing and Fig Tree Cafe - **Competitive set**: Upper Hutt restaurants - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boneface Brewing Share of Search**: 16.1% - **Fig Tree Cafe Share of Search**: 24.7% ## Is Boneface Brewing or Fig Tree Cafe more popular in search? - In September 2026, Fig Tree Cafe had more branded searches than Boneface Brewing among Upper Hutt restaurants in New Zealand. Fig Tree Cafe had about 2,220 branded searches, while Boneface Brewing had 1,450. Fig Tree Cafe made up 24.7% of all Upper Hutt restaurant searches we track, and Boneface Brewing accounted for 16.1%. - Fig Tree Cafe was ahead of Boneface Brewing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boneface Brewing’s share of searches among Upper Hutt restaurants in New Zealand moved from 16% to 16.1%, and its estimated monthly branded searches moved from 1.5K to 1.4K. - Across the 12 months ending September 2026, Fig Tree Cafe’s share of searches among Upper Hutt restaurants in New Zealand moved from 28.6% to 24.7%, and its estimated monthly branded searches moved from 2.7K to 2.2K. ## Top Upper Hutt restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Boneface Brewing appeared in all three answers. Fig Tree Cafe was mentioned in two out of three: in two of the three ChatGPT answers. Boneface Brewing was listed before Fig Tree Cafe in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Curry Workz | 1st | 3 of 3 | 3 of 3 | | Boneface Brewing | 2nd | 3 of 3 | 3 of 3 | | Punjabi Rasoi Upper Hutt | 3rd | 2 of 3 | 2 of 3 | | Fig Tree Cafe | 4th | 2 of 3 | 2 of 3 | | Panhead | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Upper Hutt restaurants - Asked ChatGPT "Which restaurant should I go to in Upper Hutt, New Zealand?": 1. Curry Workz, 2. Boneface Brewing, 3. Fig Tree Cafe - Asked ChatGPT "What are the best restaurants in Upper Hutt, New Zealand?": 1. Curry Workz, 2. Boneface Brewing, 3. Punjabi Rasoi Upper Hutt, 4. Fig Tree Cafe - Asked ChatGPT "What's the best restaurant in Upper Hutt, New Zealand for a meal out?": 1. Punjabi Rasoi Upper Hutt, 2. Curry Workz, 3. Boneface Brewing Not named in any answer: Panhead. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Upper Hutt restaurants in September 2026? - In September 2026, Fig Tree Cafe gained share of searches among Upper Hutt restaurants in New Zealand, from 22.3% to 24.7%. - In September 2026, Boneface Brewing lost share of searches among Upper Hutt restaurants in New Zealand, from 20.5% to 16.1%. ## Month by month | Month | Boneface Brewing estimated searches | Boneface Brewing Share of Search | Boneface Brewing rank | Fig Tree Cafe estimated searches | Fig Tree Cafe Share of Search | Fig Tree Cafe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 16% | 3 | 2.7K | 28.6% | 2 | | Nov 2025 | 1.5K | 17.8% | 3 | 2.2K | 25.3% | 2 | | Dec 2025 | 1.8K | 16.7% | 3 | 2.5K | 23.7% | 2 | | Jan 2026 | 1.5K | 14.8% | 3 | 3.1K | 31.1% | 2 | | Feb 2026 | 1.3K | 14.5% | 3 | 2.6K | 29.6% | 2 | | Mar 2026 | 1.2K | 14% | 3 | 2.6K | 30% | 2 | | Apr 2026 | 1.3K | 15.2% | 3 | 2.6K | 31.8% | 2 | | May 2026 | 1.4K | 16.5% | 3 | 3.1K | 35.2% | 1 | | Jun 2026 | 1.4K | 18.2% | 3 | 2.5K | 32% | 1 | | Jul 2026 | 1.3K | 16.3% | 3 | 2.2K | 26.7% | 2 | | Aug 2026 | 2K | 20.5% | 3 | 2.2K | 22.3% | 2 | | Sep 2026 | 1.4K | 16.1% | 3 | 2.2K | 24.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Boneface Brewing’s and Fig Tree Cafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boneface Brewing**: Measured on the search terms “boneface”, “boneface beer”, “boneface brewing”, “boneface brewing menu”, “boneface brewtown”, “boneface the juice” and “boneface upper hutt”, summed into one figure. - **Fig Tree Cafe**: Measured on the search terms “fig tree cafe” and “fig tree cafe upper hutt”, summed into one figure. - [Boneface Brewing profile](/demand/nz/brands/boneface-brewing) - [Fig Tree Cafe profile](/demand/nz/brands/fig-tree-cafe) - [All Upper Hutt restaurants in New Zealand](/demand/nz/locations/upper-hutt/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boneface Brewing or Fig Tree Cafe more popular in search? In September 2026, Fig Tree Cafe had more branded searches than Boneface Brewing among Upper Hutt restaurants in New Zealand. Fig Tree Cafe had about 2,220 branded searches, while Boneface Brewing had 1,450. Fig Tree Cafe made up 24.7% of all Upper Hutt restaurant searches we track, and Boneface Brewing accounted for 16.1%. ## Cite this page Brandwave. "Boneface Brewing vs Fig Tree Cafe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boneface-brewing-vs-fig-tree-cafe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boneface-brewing-vs-fig-tree-cafe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.