--- title: "Bonds vs Victoria's Secret: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bonds or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bonds-vs-victorias-secret" publisher: "Brandwave" --- # Bonds vs Victoria's Secret: Which is more popular by branded search in New Zealand? Which is more popular in search, Bonds or Victoria's Secret? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonds and Victoria's Secret - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bonds Share of Search**: 7.5% - **Victoria's Secret Share of Search**: 5.6% ## Which is more popular in search, Bonds or Victoria's Secret? - In August 2026, Bonds had more branded searches than Victoria's Secret among lingerie brands in New Zealand. Bonds was estimated to have 7.7K branded searches compared to Victoria's Secret’s 5.7K, and held a 7.5% Share of Search versus Victoria's Secret’s 5.6%. - The lead changed hands 3 times in the 11 months ending August 2026: Bonds took it in November 2025, Victoria's Secret took it in April 2026, Bonds took it in May 2026. - Across the 11 months ending August 2026, Bonds’ estimated Share of Search among lingerie brands in New Zealand moved from 6.9% to 7.5%, and its estimated monthly branded searches moved from 7.4K to 7.7K. - Across the 11 months ending August 2026, Victoria's Secret’s estimated Share of Search among lingerie brands in New Zealand moved from 7.8% to 5.6%, and its estimated monthly branded searches moved from 8.4K to 5.7K. ## How did search popularity change for New Zealand lingerie brands in August 2026? - In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%. - Estimated monthly branded searches for Victoria's Secret in New Zealand fell 32% over 11 measured months, from 8.4K to 5.7K in August 2026. ## Month by month | Month | Bonds estimated searches | Bonds Share of Search | Bonds rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.4K | 6.9% | 5 | 8.4K | 7.8% | 4 | | Nov 2025 | 9.2K | 6.2% | 4 | 6.9K | 4.6% | 5 | | Dec 2025 | 8K | 5.6% | 4 | 5.6K | 4% | 5 | | Jan 2026 | 7.5K | 6.5% | 4 | 4.6K | 4% | 5 | | Feb 2026 | 6.1K | 6.4% | 4 | 3.8K | 4% | 5 | | Mar 2026 | 7.2K | 6.9% | 4 | 4.6K | 4.5% | 5 | | Apr 2026 | 6.2K | 5.8% | 5 | 6.9K | 6.4% | 4 | | May 2026 | 6.3K | 5.7% | 4 | 5.6K | 5.1% | 5 | | Jun 2026 | 7.4K | 6.7% | 4 | 5.6K | 5.1% | 5 | | Jul 2026 | 6.4K | 6% | 4 | 5.6K | 5.3% | 5 | | Aug 2026 | 7.7K | 7.5% | 4 | 5.7K | 5.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bonds’ and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonds**: Measured on the search terms “bonds boxers”, “bonds bras”, “bonds briefs”, “bonds cotton underwear”, “bonds female underwear”, “bonds lingerie”, “bonds male underwear”, “bonds mens briefs”, “bonds nz”, “bonds period underwear”, “bonds period undies”, “bonds training undies”, “bonds underwear” and “bonds undies”, summed into one figure. - **Victoria's Secret**: Measured on the search terms “bare victorias secret”, “victorias secret”, “victorias secret fragrance”, “victorias secret lingerie”, “victorias secret lotion”, “victorias secret near me”, “victorias secret nz”, “victorias secret online”, “victorias secret ph”, “victorias secret underwear”, “victoriassecret”, “victoriassecret bras”, “victoriassecret com”, “victoriassecret lingerie”, “victoriassecret nz” and “victoriassecret underwear”, summed into one figure. - [Bonds profile](/demand/nz/brands/bonds) - [Victoria's Secret profile](/demand/nz/brands/victorias-secret) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bonds or Victoria's Secret? In August 2026, Bonds had more branded searches than Victoria's Secret among lingerie brands in New Zealand. Bonds was estimated to have 7.7K branded searches compared to Victoria's Secret’s 5.7K, and held a 7.5% Share of Search versus Victoria's Secret’s 5.6%. ## Cite this page Brandwave. "Bonds vs Victoria's Secret: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bonds-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bonds-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.