--- title: "Bonds vs Rose & Thorne: Which is searched more in New Zealand?" description: "Is Bonds or Rose & Thorne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bonds-vs-rose-and-thorne" publisher: "Brandwave" --- # Bonds vs Rose & Thorne: Which is searched more in New Zealand? Is Bonds or Rose & Thorne more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonds and Rose & Thorne - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bonds Share of Search**: 1.9% - **Rose & Thorne Share of Search**: 1.7% ## Is Bonds or Rose & Thorne more popular in search? - In September 2026, Bonds and Rose & Thorne were level in searches among lingerie brands in New Zealand, with an estimated 1.4K versus 1.3K branded searches, at 1.9% and 1.7% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: Bonds took it in December 2025, Rose & Thorne took it in February 2026, Bonds took it in August 2026. - Across the 12 months ending September 2026, Bonds’ share of searches among lingerie brands in New Zealand moved from 1.8% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 1.4K. - Across the 12 months ending September 2026, Rose & Thorne’s share of searches among lingerie brands in New Zealand moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rose & Thorne was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bonds was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rose & Thorne was listed before Bonds in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bendon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rose & Thorne | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Boody | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bras N Things | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Calvin Klein | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jockey | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in New Zealand?": 1. Bendon, 2. Bras N Things, 3. Boody - Asked ChatGPT "What are the best lingerie brands in New Zealand?": 1. Rose & Thorne, 2. Bendon, 3. Boody - Asked ChatGPT "What's the best lingerie brand in New Zealand for everyday comfort?": 1. Bendon, 2. Boody, 3. Jockey - Searched Google, AI Overview "bras nz": 1. Rose & Thorne, 2. Bras N Things, 3. Calvin Klein, 4. Boody - Searched Google, AI Overview "women's underwear nz": 1. Boody, 2. Calvin Klein, 3. Rose & Thorne, 4. Bras N Things, 5. Jockey, 6. Bonds Not named in any answer: Honey Birdette and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand lingerie brands in September 2026? - Estimated monthly branded searches for Rose & Thorne in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | Bonds estimated searches | Bonds Share of Search | Bonds rank | Rose & Thorne estimated searches | Rose & Thorne Share of Search | Rose & Thorne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.8% | 7 | 1.6K | 2.1% | 6 | | Nov 2025 | 1.8K | 1.6% | 7 | 1.9K | 1.7% | 6 | | Dec 2025 | 1.7K | 1.6% | 6 | 1.3K | 1.3% | 7 | | Jan 2026 | 1.3K | 1.6% | 6 | 1.3K | 1.6% | 7 | | Feb 2026 | 1.1K | 1.5% | 7 | 1.3K | 1.9% | 6 | | Mar 2026 | 1.1K | 1.5% | 7 | 1.3K | 1.7% | 6 | | Apr 2026 | 1.1K | 1.4% | 7 | 1.3K | 1.7% | 6 | | May 2026 | 1.3K | 1.6% | 7 | 1.3K | 1.6% | 6 | | Jun 2026 | 1.3K | 1.6% | 7 | 1.6K | 1.9% | 6 | | Jul 2026 | 1.2K | 1.7% | 7 | 1.3K | 1.8% | 6 | | Aug 2026 | 1.5K | 2% | 6 | 1.3K | 1.8% | 7 | | Sep 2026 | 1.4K | 1.9% | 6 | 1.3K | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonds’ and Rose & Thorne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonds**: Measured on the search terms “bonds boxers”, “bonds bras”, “bonds cotton underwear”, “bonds lingerie”, “bonds male underwear”, “bonds period underwear” and “bonds underwear”, summed into one figure. - **Rose & Thorne**: Measured on the search term “rose and thorne”. - [Bonds profile](/demand/nz/brands/bonds) - [Rose & Thorne profile](/demand/nz/brands/rose-and-thorne) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonds or Rose & Thorne more popular in search? In September 2026, Bonds and Rose & Thorne were level in searches among lingerie brands in New Zealand, with an estimated 1.4K versus 1.3K branded searches, at 1.9% and 1.7% of the total. ## Cite this page Brandwave. "Bonds vs Rose & Thorne: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bonds-vs-rose-and-thorne This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bonds-vs-rose-and-thorne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.