---
title: "Bonds vs Honey Birdette: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bonds or Honey Birdette? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bonds-vs-honey-birdette"
publisher: "Brandwave"
---

# Bonds vs Honey Birdette: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bonds or Honey Birdette? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bonds and Honey Birdette
- **Competitive set**: Lingerie brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bonds Share of Search**: 7.5%
- **Honey Birdette Share of Search**: 2.4%

## Which is more popular in search, Bonds or Honey Birdette?

- In August 2026, Bonds had more branded searches than Honey Birdette among lingerie brands in New Zealand. Bonds was estimated to have 7.7K branded searches compared to Honey Birdette’s 2.4K, and held a 7.5% Share of Search versus Honey Birdette’s 2.4%.
- Bonds was ahead of Honey Birdette in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bonds’ estimated Share of Search among lingerie brands in New Zealand moved from 6.9% to 7.5%, and its estimated monthly branded searches moved from 7.4K to 7.7K.
- Across the 11 months ending August 2026, Honey Birdette’s estimated Share of Search among lingerie brands in New Zealand moved from 2.2% to 2.4%, and its estimated monthly branded searches moved from 2.3K to 2.4K.

## How did search popularity change for New Zealand lingerie brands in August 2026?

- In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%.

## Month by month

| Month | Bonds estimated searches | Bonds Share of Search | Bonds rank | Honey Birdette estimated searches | Honey Birdette Share of Search | Honey Birdette rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.4K | 6.9% | 5 | 2.3K | 2.2% | 6 |
| Nov 2025 | 9.2K | 6.2% | 4 | 2.9K | 1.9% | 6 |
| Dec 2025 | 8K | 5.6% | 4 | 2.9K | 2% | 6 |
| Jan 2026 | 7.5K | 6.5% | 4 | 2.5K | 2.2% | 6 |
| Feb 2026 | 6.1K | 6.4% | 4 | 2K | 2.1% | 6 |
| Mar 2026 | 7.2K | 6.9% | 4 | 2.4K | 2.3% | 6 |
| Apr 2026 | 6.2K | 5.8% | 5 | 2.3K | 2.1% | 6 |
| May 2026 | 6.3K | 5.7% | 4 | 2.7K | 2.4% | 6 |
| Jun 2026 | 7.4K | 6.7% | 4 | 2.8K | 2.5% | 6 |
| Jul 2026 | 6.4K | 6% | 4 | 2.7K | 2.5% | 6 |
| Aug 2026 | 7.7K | 7.5% | 4 | 2.4K | 2.4% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bonds’ and Honey Birdette’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bonds**: Measured on the search terms “bonds boxers”, “bonds bras”, “bonds briefs”, “bonds cotton underwear”, “bonds female underwear”, “bonds lingerie”, “bonds male underwear”, “bonds mens briefs”, “bonds nz”, “bonds period underwear”, “bonds period undies”, “bonds training undies”, “bonds underwear” and “bonds undies”, summed into one figure.
- **Honey Birdette**: Measured on the search terms “honey birdette”, “honey birdette au”, “honey birdette bras”, “honey birdette lingerie”, “honey birdette near me”, “honey birdette nz”, “honey birdette online”, “honey birdette sale”, “honey birdette underwear”, “honeybirdette”, “honeybirdette com”, “honeybirdette lingerie” and “honeybirdette nz”, summed into one figure.

- [Bonds profile](/demand/nz/brands/bonds)
- [Honey Birdette profile](/demand/nz/brands/honey-birdette)
- [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bonds or Honey Birdette?

In August 2026, Bonds had more branded searches than Honey Birdette among lingerie brands in New Zealand. Bonds was estimated to have 7.7K branded searches compared to Honey Birdette’s 2.4K, and held a 7.5% Share of Search versus Honey Birdette’s 2.4%.

## Cite this page

Brandwave. "Bonds vs Honey Birdette: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bonds-vs-honey-birdette

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bonds-vs-honey-birdette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.