--- title: "Bonds vs Confitex: Which is searched more in New Zealand?" description: "Is Bonds or Confitex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bonds-vs-confitex" publisher: "Brandwave" --- # Bonds vs Confitex: Which is searched more in New Zealand? Is Bonds or Confitex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Period underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonds and Confitex - **Competitive set**: Period underwear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bonds Share of Search**: 0.92% - **Confitex Share of Search**: 2.8% ## Is Bonds or Confitex more popular in search? - In September 2026, Confitex had more branded searches than Bonds among period underwear brands in New Zealand. Confitex had about 90 branded searches, while Bonds had 30. Confitex made up 2.8% of all period underwear brand searches we track, and Bonds accounted for 0.92%. - Confitex was ahead of Bonds in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bonds’ share of searches among period underwear brands in New Zealand moved from 1.4% to 0.92%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Confitex’s share of searches among period underwear brands in New Zealand moved from 3% to 2.8%, and its estimated monthly branded searches moved from 110 to 90. ## Top period underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bonds appeared in all five answers. Confitex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Confitex was listed before Bonds in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Modibodi | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Confitex | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Bonds | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Love Luna | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | AWWA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Knix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thinx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about period underwear brands - Asked ChatGPT "Which period underwear brand should I buy in New Zealand?": 1. Modibodi, 2. AWWA, 3. Bonds, 4. Confitex - Asked ChatGPT "What are the best period underwear brands in New Zealand?": 1. Modibodi, 2. Confitex, 3. AWWA, 4. Bonds, 5. Love Luna - Asked ChatGPT "What's the best period underwear brand in New Zealand for heavy flow?": 1. Modibodi, 2. Confitex, 3. Bonds, 4. AWWA - Searched Google, AI Overview "period underwear nz": 1. Modibodi, 2. Love Luna, 3. Confitex, 4. Bonds - Searched Google, AI Overview "washable period underwear": 1. Love Luna, 2. Modibodi, 3. Bonds Not named in any answer: Knix and Thinx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand period underwear brands in September 2026? - In September 2026, Confitex rose from 5th to 4th among period underwear brands in New Zealand. - Estimated monthly branded searches for Bonds in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | Bonds estimated searches | Bonds Share of Search | Bonds rank | Confitex estimated searches | Confitex Share of Search | Confitex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 1.4% | 6 | 110 | 3% | 4 | | Nov 2025 | 70 | 1.4% | 7 | 140 | 2.8% | 4 | | Dec 2025 | 70 | 2% | 6 | 110 | 3.1% | 4 | | Jan 2026 | 20 | 0.42% | 7 | 90 | 1.9% | 5 | | Feb 2026 | 30 | 0.68% | 7 | 110 | 2.5% | 4 | | Mar 2026 | 30 | 0.56% | 7 | 90 | 1.7% | 4 | | Apr 2026 | 20 | 0.51% | 7 | 90 | 2.3% | 4 | | May 2026 | 30 | 1% | 7 | 70 | 2.4% | 6 | | Jun 2026 | 30 | 0.91% | 7 | 90 | 2.7% | 6 | | Jul 2026 | 30 | 1.1% | 7 | 90 | 3.3% | 6 | | Aug 2026 | 50 | 1.4% | 7 | 90 | 2.4% | 5 | | Sep 2026 | 30 | 0.92% | 7 | 90 | 2.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bonds’ and Confitex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonds**: Measured on the search term “bonds boxers”. - **Confitex**: Measured on the search term “confitex”. - [Bonds profile](/demand/nz/brands/bonds) - [Confitex profile](/demand/nz/brands/confitex) - [All period underwear brands in New Zealand](/demand/nz/categories/nz-period-underwear-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bonds or Confitex more popular in search? In September 2026, Confitex had more branded searches than Bonds among period underwear brands in New Zealand. Confitex had about 90 branded searches, while Bonds had 30. Confitex made up 2.8% of all period underwear brand searches we track, and Bonds accounted for 0.92%. ## Cite this page Brandwave. "Bonds vs Confitex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bonds-vs-confitex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bonds-vs-confitex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.