--- title: "Bonds vs Bras N Things: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bonds or Bras N Things? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bonds-vs-bras-n-things" publisher: "Brandwave" --- # Bonds vs Bras N Things: Which is more popular by branded search in New Zealand? Which is more popular in search, Bonds or Bras N Things? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bonds and Bras N Things - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bonds Share of Search**: 7.5% - **Bras N Things Share of Search**: 25.3% ## Which is more popular in search, Bonds or Bras N Things? - In August 2026, Bras N Things had more branded searches than Bonds among lingerie brands in New Zealand. Bras N Things was estimated to have 25.9K branded searches compared to Bonds’ 7.7K, and held a 25.3% Share of Search versus Bonds’ 7.5%. - Bras N Things was ahead of Bonds in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bonds’ estimated Share of Search among lingerie brands in New Zealand moved from 6.9% to 7.5%, and its estimated monthly branded searches moved from 7.4K to 7.7K. - Across the 11 months ending August 2026, Bras N Things’ estimated Share of Search among lingerie brands in New Zealand moved from 24.3% to 25.3%, and its estimated monthly branded searches moved from 26K to 25.9K. ## How did search popularity change for New Zealand lingerie brands in August 2026? - In August 2026, Bonds gained estimated Share of Search among lingerie brands in New Zealand, from 6% to 7.5%. - Bras N Things’ estimated Share of Search among lingerie brands in New Zealand has gained ground for 3 months in a row, from 23.6% to 25.3% in August 2026. ## Month by month | Month | Bonds estimated searches | Bonds Share of Search | Bonds rank | Bras N Things estimated searches | Bras N Things Share of Search | Bras N Things rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.4K | 6.9% | 5 | 26K | 24.3% | 3 | | Nov 2025 | 9.2K | 6.2% | 4 | 31.8K | 21.5% | 3 | | Dec 2025 | 8K | 5.6% | 4 | 31.9K | 22.4% | 3 | | Jan 2026 | 7.5K | 6.5% | 4 | 28.6K | 24.9% | 3 | | Feb 2026 | 6.1K | 6.4% | 4 | 23.5K | 24.8% | 3 | | Mar 2026 | 7.2K | 6.9% | 4 | 22.2K | 21.4% | 3 | | Apr 2026 | 6.2K | 5.8% | 5 | 25.9K | 24% | 3 | | May 2026 | 6.3K | 5.7% | 4 | 26.1K | 23.6% | 3 | | Jun 2026 | 7.4K | 6.7% | 4 | 27K | 24.4% | 2 | | Jul 2026 | 6.4K | 6% | 4 | 26.9K | 25.2% | 2 | | Aug 2026 | 7.7K | 7.5% | 4 | 25.9K | 25.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bonds’ and Bras N Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bonds**: Measured on the search terms “bonds boxers”, “bonds bras”, “bonds briefs”, “bonds cotton underwear”, “bonds female underwear”, “bonds lingerie”, “bonds male underwear”, “bonds mens briefs”, “bonds nz”, “bonds period underwear”, “bonds period undies”, “bonds training undies”, “bonds underwear” and “bonds undies”, summed into one figure. - **Bras N Things**: Measured on the search terms “bathers bras n things”, “bodysuit bras n things”, “bras n things”, “bras n things bra”, “bras n things lingerie”, “bras n things locations”, “bras n things near me”, “bras n things nz”, “bras n things online”, “bras n things outlet”, “bras n things pjs”, “bras n things queensgate”, “bras n things shop”, “bras n things st lukes”, “bras n things te awa”, “bras n things underwear”, “brasnthings”, “brasnthings co nz”, “brasnthings lingerie” and “brasnthings nz”, summed into one figure. - [Bonds profile](/demand/nz/brands/bonds) - [Bras N Things profile](/demand/nz/brands/bras-n-things) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bonds or Bras N Things? In August 2026, Bras N Things had more branded searches than Bonds among lingerie brands in New Zealand. Bras N Things was estimated to have 25.9K branded searches compared to Bonds’ 7.7K, and held a 25.3% Share of Search versus Bonds’ 7.5%. ## Cite this page Brandwave. "Bonds vs Bras N Things: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bonds-vs-bras-n-things This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bonds-vs-bras-n-things. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.