--- title: "Bondi Sands vs Tan-Luxe: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bondi Sands or Tan-Luxe? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bondi-sands-vs-tan-luxe" publisher: "Brandwave" --- # Bondi Sands vs Tan-Luxe: Which is more popular by branded search in New Zealand? Which is more popular in search, Bondi Sands or Tan-Luxe? Compare estimated monthly branded-search demand and Share of Search inside the self-tan brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bondi Sands and Tan-Luxe - **Competitive set**: self-tan brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bondi Sands Share of Search**: 56.9% - **Tan-Luxe Share of Search**: 1.3% ## Which is more popular in search, Bondi Sands or Tan-Luxe? - In August 2026, Bondi Sands had more branded searches than Tan-Luxe among self-tan brands in New Zealand. Bondi Sands was estimated to have 9K branded searches compared to Tan-Luxe’s 200, and held a 56.9% Share of Search versus Tan-Luxe’s 1.3%. - Bondi Sands was ahead of Tan-Luxe in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bondi Sands’ estimated Share of Search among self-tan brands in New Zealand moved from 51.9% to 56.9%, and its estimated monthly branded searches moved from 9.9K to 9K. - Across the 11 months ending August 2026, Tan-Luxe’s estimated Share of Search among self-tan brands in New Zealand moved from 0.68% to 1.3%, and its estimated monthly branded searches moved from 130 to 200. ## How did search popularity change for New Zealand self-tan brands in August 2026? - In August 2026, Bondi Sands lost estimated Share of Search among self-tan brands in New Zealand, from 59.8% to 56.9%. - In August 2026, Tan-Luxe lost estimated Share of Search among self-tan brands in New Zealand, from 2.3% to 1.3%. ## Month by month | Month | Bondi Sands estimated searches | Bondi Sands Share of Search | Bondi Sands rank | Tan-Luxe estimated searches | Tan-Luxe Share of Search | Tan-Luxe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 51.9% | 1 | 130 | 0.68% | 8 | | Nov 2025 | 12.1K | 54.5% | 1 | 190 | 0.86% | 8 | | Dec 2025 | 10.9K | 56.5% | 1 | 150 | 0.78% | 8 | | Jan 2026 | 7.8K | 53.7% | 1 | 210 | 1.4% | 8 | | Feb 2026 | 6.4K | 52.7% | 1 | 110 | 0.91% | 8 | | Mar 2026 | 6K | 53.4% | 1 | 110 | 0.98% | 8 | | Apr 2026 | 6.3K | 53.9% | 1 | 120 | 1% | 8 | | May 2026 | 8.2K | 59.4% | 1 | 210 | 1.5% | 8 | | Jun 2026 | 8.7K | 58.1% | 1 | 300 | 2% | 8 | | Jul 2026 | 9.1K | 59.8% | 1 | 350 | 2.3% | 7 | | Aug 2026 | 9K | 56.9% | 1 | 200 | 1.3% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bondi Sands’ and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bondi Sands**: Measured on the search terms “Bondi Sands”, “bondi sands 1 hour express”, “bondi sands 1 hour express self tanning foam”, “bondi sands aero”, “bondi sands aero 1 hour express”, “bondi sands application mitt”, “bondi sands bronzing drops”, “bondi sands dark”, “bondi sands dark tan”, “bondi sands everyday gradual tanning milk”, “bondi sands exfoliating glove”, “bondi sands exfoliating mitt”, “bondi sands express”, “bondi sands express tan”, “bondi sands face tan”, “bondi sands fake tan”, “bondi sands fake tan eraser”, “bondi sands foam”, “bondi sands foam self tanner”, “bondi sands foam tanner”, “bondi sands glo matte one day tan”, “bondi sands gold”, “bondi sands gradual tan”, “bondi sands gradual tanning lotion”, “bondi sands gradual tanning lotion tinted skin perfector”, “bondi sands gradual tanning milk”, “bondi sands instant tan”, “bondi sands light medium”, “bondi sands light medium foam”, “bondi sands liquid gold”, “bondi sands liquid gold foam”, “bondi sands liquid gold self tanning foam”, “bondi sands near me”, “bondi sands new zealand”, “bondi sands nz”, “bondi sands one hour express”, “bondi sands online”, “bondi sands pure”, “bondi sands self tan”, “bondi sands self tan drops”, “bondi sands self tan eraser”, “bondi sands self tanner”, “bondi sands self tanner drops”, “bondi sands self tanner eraser”, “bondi sands self tanning foam”, “bondi sands self tanning foam dark”, “bondi sands self tanning foam ultra dark”, “bondi sands spf”, “bondi sands sun care”, “bondi sands sunblock”, “bondi sands tan”, “bondi sands tan eraser”, “bondi sands tan on face”, “bondi sands tan remover”, “bondi sands tan ultra dark”, “bondi sands tanner”, “bondi sands tanning drops”, “bondi sands tanning foam”, “bondi sands tanning foam light medium”, “bondi sands tanning glove”, “bondi sands tanning lotion”, “bondi sands tanning milk”, “bondi sands tanning mitt”, “bondi sands tanning oil”, “bondi sands ultra dark”, “bondi sands ultra dark express”, “bondisands spf”, “dark tan bondi sands”, “express tan bondi sands”, “light medium bondi sands”, “self tanning foam bondi sands”, “tanning milk bondi sands”, “tanning oil bondi sands” and “ultra dark tan bondi sands”, summed into one figure. - **Tan-Luxe**: Measured on the search terms “tan luxe”, “tan luxe drops”, “tan luxe face drops”, “tan luxe gradual tan”, “tan luxe gradual tanner”, “tan luxe nz”, “tan luxe super glow”, “tan luxe tan”, “tan luxe the face”, “tan luxe the face drops”, “tan luxe the face illuminating self tan drops”, “tan-luxe” and “tanluxe”, summed into one figure. - [Bondi Sands profile](/demand/nz/brands/bondi-sands) - [Tan-Luxe profile](/demand/nz/brands/tan-luxe) - [All self-tan brands in New Zealand](/demand/nz/categories/nz-self-tan-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bondi Sands or Tan-Luxe? In August 2026, Bondi Sands had more branded searches than Tan-Luxe among self-tan brands in New Zealand. Bondi Sands was estimated to have 9K branded searches compared to Tan-Luxe’s 200, and held a 56.9% Share of Search versus Tan-Luxe’s 1.3%. ## Cite this page Brandwave. "Bondi Sands vs Tan-Luxe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bondi-sands-vs-tan-luxe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bondi-sands-vs-tan-luxe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.