--- title: "Bombora vs Demandbase: Which is searched more in New Zealand?" description: "Is Bombora or Demandbase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bombora-vs-demandbase" publisher: "Brandwave" --- # Bombora vs Demandbase: Which is searched more in New Zealand? Is Bombora or Demandbase more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bombora and Demandbase - **Competitive set**: B2B intent data platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bombora Share of Search**: 6% - **Demandbase Share of Search**: 9.5% ## Is Bombora or Demandbase more popular in search? - In September 2026, Demandbase had more branded searches than Bombora among B2B intent data platforms in New Zealand. Demandbase had about 110 branded searches, while Bombora had 70. Demandbase made up 9.5% of all B2B intent data platform searches we track, and Bombora accounted for 6%. - The lead changed hands once in the 12 months ending September 2026: Demandbase took it in September 2026. - Across the 12 months ending September 2026, Bombora’s share of searches among B2B intent data platforms in New Zealand moved from 7.3% to 6%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, Demandbase’s share of searches among B2B intent data platforms in New Zealand moved from 1% to 9.5%, and its estimated monthly branded searches moved from 10 to 110. ## Top B2B intent data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bombora and Demandbase were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bombora was listed before Demandbase in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bombora | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | 6sense | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Demandbase | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | G2 | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ZoomInfo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Informa TechTarget | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intentsify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B intent data platforms - Asked ChatGPT "Which B2B intent data platform should I use in New Zealand?": 1. Bombora, 2. 6sense, 3. Demandbase - Asked ChatGPT "What are the best B2B intent data platforms in New Zealand?": 1. Bombora, 2. 6sense, 3. Demandbase, 4. G2, 5. ZoomInfo - Asked ChatGPT "What's the best B2B intent data platform in New Zealand for prioritising accounts?": 1. 6sense, 2. Bombora, 3. Demandbase, 4. G2 - Searched Google, AI Overview "intent data software": 1. Bombora, 2. 6sense, 3. Demandbase, 4. ZoomInfo, 5. G2 - Searched Google, AI Overview "buyer intent data": named none of the brands we track Not named in any answer: Informa TechTarget and Intentsify. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand B2B intent data platforms in September 2026? - In September 2026, Demandbase overtook Bombora to rank 3rd among B2B intent data platforms in New Zealand, with 9.5% of the searches. - In September 2026, Bombora lost share of searches among B2B intent data platforms in New Zealand, from 8% to 6%. ## Month by month | Month | Bombora estimated searches | Bombora Share of Search | Bombora rank | Demandbase estimated searches | Demandbase Share of Search | Demandbase rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 7.3% | 3 | 10 | 1% | 4 | | Nov 2025 | 70 | 8% | 3 | 20 | 2.3% | 4 | | Dec 2025 | 50 | 6.8% | 3 | 20 | 2.7% | 4 | | Jan 2026 | 90 | 9.7% | 3 | 30 | 3.2% | 4 | | Feb 2026 | 90 | 11.8% | 3 | 20 | 2.6% | 4 | | Mar 2026 | 90 | 9.5% | 3 | 30 | 3.2% | 4 | | Apr 2026 | 70 | 7% | 3 | 30 | 3% | 4 | | May 2026 | 50 | 5.6% | 3 | 20 | 2.2% | 4 | | Jun 2026 | 70 | 8.5% | 3 | 20 | 2.4% | 4 | | Jul 2026 | 90 | 6.4% | 3 | 20 | 1.4% | 4 | | Aug 2026 | 70 | 8% | 3 | 10 | 1.1% | 4 | | Sep 2026 | 70 | 6% | 4 | 110 | 9.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bombora’s and Demandbase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bombora**: Measured on the search term “bombora”. - **Demandbase**: Measured on the search term “demandbase”. - [Bombora profile](/demand/nz/brands/bombora) - [Demandbase profile](/demand/nz/brands/demandbase) - [All B2B intent data platforms in New Zealand](/demand/nz/categories/nz-b2b-intent-data-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bombora or Demandbase more popular in search? In September 2026, Demandbase had more branded searches than Bombora among B2B intent data platforms in New Zealand. Demandbase had about 110 branded searches, while Bombora had 70. Demandbase made up 9.5% of all B2B intent data platform searches we track, and Bombora accounted for 6%. ## Cite this page Brandwave. "Bombora vs Demandbase: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bombora-vs-demandbase This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bombora-vs-demandbase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.