--- title: "Bombay Sapphire vs Tanqueray: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bombay Sapphire or Tanqueray? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bombay-sapphire-vs-tanqueray" publisher: "Brandwave" --- # Bombay Sapphire vs Tanqueray: Which is more popular by branded search in New Zealand? Which is more popular in search, Bombay Sapphire or Tanqueray? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bombay Sapphire and Tanqueray - **Competitive set**: Gin brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bombay Sapphire Share of Search**: 19.3% - **Tanqueray Share of Search**: 16.9% ## Which is more popular in search, Bombay Sapphire or Tanqueray? - In August 2026, Bombay Sapphire had more branded searches than Tanqueray among gin brands in New Zealand. Bombay Sapphire was estimated to have 2.4K branded searches compared to Tanqueray’s 2.1K, and held a 19.3% Share of Search versus Tanqueray’s 16.9%. - Bombay Sapphire was ahead of Tanqueray in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bombay Sapphire’s estimated Share of Search among gin brands in New Zealand moved from 17.5% to 19.3%, and its estimated monthly branded searches moved from 2.2K to 2.4K. - Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand moved from 12.3% to 16.9%, and its estimated monthly branded searches moved from 1.6K to 2.1K. ## How did search popularity change for New Zealand gin brands in August 2026? - In August 2026, Bombay Sapphire lost estimated Share of Search among gin brands in New Zealand, from 19.9% to 19.3%. - Estimated monthly branded searches for Tanqueray in New Zealand rose 33.3% over 11 measured months, from 1.6K to 2.1K in August 2026. ## Month by month | Month | Bombay Sapphire estimated searches | Bombay Sapphire Share of Search | Bombay Sapphire rank | Tanqueray estimated searches | Tanqueray Share of Search | Tanqueray rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 17.5% | 3 | 1.6K | 12.3% | 4 | | Nov 2025 | 2.8K | 20.2% | 3 | 1.6K | 11.6% | 4 | | Dec 2025 | 4.7K | 20.4% | 3 | 3K | 13.1% | 4 | | Jan 2026 | 2.6K | 20.8% | 2 | 1.7K | 13.7% | 4 | | Feb 2026 | 2.1K | 20.5% | 3 | 1.5K | 14.7% | 4 | | Mar 2026 | 2.3K | 20.3% | 3 | 1.5K | 13.2% | 4 | | Apr 2026 | 2.3K | 21.8% | 1 | 1.5K | 14.4% | 4 | | May 2026 | 2.4K | 20.9% | 2 | 2K | 16.8% | 4 | | Jun 2026 | 2K | 19.7% | 2 | 1.9K | 18.1% | 4 | | Jul 2026 | 2.3K | 19.9% | 2 | 1.9K | 16.9% | 4 | | Aug 2026 | 2.4K | 19.3% | 2 | 2.1K | 16.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bombay Sapphire’s and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bombay Sapphire**: Measured on the search terms “bombay gin”, “bombay gin price”, “bombay sapphire”, “bombay sapphire 1l”, “bombay sapphire gin”, “bombay sapphire gin 1l”, “bombay sapphire gin price”, “bombay sapphire gin tonic”, “bombay sapphire near me”, “bombay sapphire nz”, “bombay sapphire online”, “bombaysapphire” and “bombaysapphire gin”, summed into one figure. - **Tanqueray**: Measured on the search terms “gin london dry tanqueray”, “no 10 tanqueray gin”, “tanqueray”, “tanqueray 10”, “tanqueray gin”, “tanqueray gin cost”, “tanqueray near me”, “tanqueray no 10”, “tanqueray nz” and “tanqueray online”, summed into one figure. - [Bombay Sapphire profile](/demand/nz/brands/bombay-sapphire) - [Tanqueray profile](/demand/nz/brands/tanqueray) - [All gin brands in New Zealand](/demand/nz/categories/nz-gin-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bombay Sapphire or Tanqueray? In August 2026, Bombay Sapphire had more branded searches than Tanqueray among gin brands in New Zealand. Bombay Sapphire was estimated to have 2.4K branded searches compared to Tanqueray’s 2.1K, and held a 19.3% Share of Search versus Tanqueray’s 16.9%. ## Cite this page Brandwave. "Bombay Sapphire vs Tanqueray: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bombay-sapphire-vs-tanqueray This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bombay-sapphire-vs-tanqueray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.