--- title: "Bombay Sapphire vs Southward Distilling: Which is more popular in New Zealand?" description: "Is Bombay Sapphire or Southward Distilling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bombay-sapphire-vs-southward-distilling" publisher: "Brandwave" --- # Bombay Sapphire vs Southward Distilling: Which is more popular in New Zealand? Is Bombay Sapphire or Southward Distilling more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bombay Sapphire and Southward Distilling - **Competitive set**: Gin brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Bombay Sapphire Share of Search**: 21% - **Southward Distilling Share of Search**: 2.6% ## Is Bombay Sapphire or Southward Distilling more popular in search? - In October 2026, Bombay Sapphire had more branded searches than Southward Distilling among gin brands in New Zealand. Bombay Sapphire had about 2,780 branded searches, while Southward Distilling had 350. Bombay Sapphire made up 21% of all gin brand searches we track, and Southward Distilling accounted for 2.6%. - Bombay Sapphire was ahead of Southward Distilling in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Bombay Sapphire’s share of searches among gin brands in New Zealand moved from 17.3% to 21%, and its estimated monthly branded searches moved from 2K to 2.8K. - Across the 12 months ending October 2026, Southward Distilling’s share of searches among gin brands in New Zealand moved from 3.9% to 2.6%, and its estimated monthly branded searches moved from 460 to 350. ## Top gin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Southward Distilling was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bombay Sapphire did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scapegrace | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Awildian | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Dancing Sands | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Southward Distilling | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bombay Sapphire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tanqueray | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roku Gin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hendrick's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gordon's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Four Pillars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gin brands - Asked ChatGPT "Which gin brand should I buy in New Zealand?": 1. Scapegrace - Asked ChatGPT "What are the best gin brands in New Zealand?": 1. Scapegrace, 2. Dancing Sands, 3. Southward Distilling, 4. Awildian - Asked ChatGPT "What's the best gin brand in New Zealand for a smooth gin?": 1. Scapegrace, 2. Dancing Sands - Searched Google, AI Overview "gin brands nz": 1. Scapegrace, 2. Awildian, 3. Dancing Sands - Searched Google, AI Overview "small batch gin": 1. Awildian, 2. Southward Distilling Not named in any answer: Bombay Sapphire, Tanqueray, Roku Gin, Hendrick's, Gordon's and Four Pillars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand gin brands in October 2026? - In October 2026, Southward Distilling lost share of searches among gin brands in New Zealand, from 3.8% to 2.6%. - Estimated monthly branded searches for Bombay Sapphire in New Zealand rose 36.3% over 12 measured months, from 2K to 2.8K in October 2026. ## How has branded search for Bombay Sapphire and Southward Distilling changed in New Zealand over the last 12 months? | Month | Bombay Sapphire estimated searches | Bombay Sapphire Share of Search | Bombay Sapphire rank | Southward Distilling estimated searches | Southward Distilling Share of Search | Southward Distilling rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2K | 17.3% | 2 | 460 | 3.9% | 9 | | Dec 2025 | 3.8K | 19.6% | 2 | 600 | 3.1% | 9 | | Jan 2026 | 2.1K | 18.7% | 2 | 400 | 3.5% | 9 | | Feb 2026 | 1.7K | 19.5% | 2 | 340 | 3.8% | 9 | | Mar 2026 | 1.8K | 19.7% | 2 | 400 | 4.4% | 7 | | Apr 2026 | 2K | 20.8% | 2 | 560 | 5.8% | 7 | | May 2026 | 2K | 20.4% | 2 | 460 | 4.7% | 7 | | Jun 2026 | 1.7K | 19.6% | 2 | 460 | 5.4% | 6 | | Jul 2026 | 1.9K | 20.2% | 2 | 370 | 4% | 8 | | Aug 2026 | 2K | 19.9% | 2 | 370 | 3.7% | 9 | | Sep 2026 | 2.2K | 21.1% | 2 | 400 | 3.8% | 8 | | Oct 2026 | 2.8K | 21% | 2 | 350 | 2.6% | 9 | ## How are Bombay Sapphire’s and Southward Distilling’s branded searches counted? Brandwave collects information about searches that people make online using Bombay Sapphire’s and Southward Distilling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bombay Sapphire**: Measured on the search terms “bombay gin”, “bombay sapphire”, “bombay sapphire gin”, “bombaysapphire” and “bombaysapphire gin”, summed into one figure. - **Southward Distilling**: Measured on the search terms “southward distilling” and “southward gin”, summed into one figure. - [Bombay Sapphire profile](/demand/nz/brands/bombay-sapphire) - [Southward Distilling profile](/demand/nz/brands/southward-distilling) - [All gin brands in New Zealand](/demand/nz/categories/nz-gin-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bombay Sapphire or Southward Distilling more popular in search? In October 2026, Bombay Sapphire had more branded searches than Southward Distilling among gin brands in New Zealand. Bombay Sapphire had about 2,780 branded searches, while Southward Distilling had 350. Bombay Sapphire made up 21% of all gin brand searches we track, and Southward Distilling accounted for 2.6%. ## Cite this page Brandwave. "Bombay Sapphire vs Southward Distilling: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bombay-sapphire-vs-southward-distilling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bombay-sapphire-vs-southward-distilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.