--- title: "Bomac vs Elanco: Which is searched more in New Zealand?" description: "Is Bomac or Elanco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bomac-vs-elanco" publisher: "Brandwave" --- # Bomac vs Elanco: Which is searched more in New Zealand? Is Bomac or Elanco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal health brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bomac and Elanco - **Competitive set**: Animal health brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bomac Share of Search**: 2.6% - **Elanco Share of Search**: 19.4% ## Is Bomac or Elanco more popular in search? - In September 2026, Elanco had more branded searches than Bomac among animal health brands in New Zealand. Elanco had about 370 branded searches, while Bomac had 50. Elanco made up 19.4% of all animal health brand searches we track, and Bomac accounted for 2.6%. - Elanco was ahead of Bomac in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bomac’s share of searches among animal health brands in New Zealand moved from 2.8% to 2.6%, and its estimated monthly branded searches held steady at 50. - Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand moved from 20.5% to 19.4%, and its estimated monthly branded searches moved from 360 to 370. ## Top animal health brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elanco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bomac did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zoetis | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | MSD Animal Health | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Virbac | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Boehringer Ingelheim Animal Health | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elanco | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bomac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jurox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about animal health brands - Asked ChatGPT "Which animal health brand should I buy in New Zealand?": 1. Virbac, 2. MSD Animal Health - Asked ChatGPT "What are the best animal health brands in New Zealand?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health, 4. Virbac, 5. Elanco - Asked ChatGPT "What's the best animal health brand in New Zealand for veterinary care?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health - Searched Google, AI Overview "veterinary medicine nz": named none of the brands we track - Searched Google, AI Overview "farm animal health": named none of the brands we track Not named in any answer: Bomac and Jurox. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand animal health brands in September 2026? - In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%. - In September 2026, Bomac lost share of searches among animal health brands in New Zealand, from 3.2% to 2.6%. ## Month by month | Month | Bomac estimated searches | Bomac Share of Search | Bomac rank | Elanco estimated searches | Elanco Share of Search | Elanco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 2.8% | 5 | 360 | 20.5% | 3 | | Nov 2025 | 50 | 2.8% | 5 | 340 | 19.2% | 3 | | Dec 2025 | 30 | 2.1% | 5 | 260 | 17.9% | 3 | | Jan 2026 | 40 | 2.6% | 5 | 300 | 19.4% | 3 | | Feb 2026 | 50 | 3% | 5 | 360 | 21.7% | 3 | | Mar 2026 | 70 | 3.5% | 5 | 400 | 20.2% | 3 | | Apr 2026 | 40 | 2.3% | 5 | 340 | 19.9% | 3 | | May 2026 | 60 | 3.2% | 5 | 370 | 19.9% | 3 | | Jun 2026 | 70 | 3.6% | 5 | 380 | 19.5% | 3 | | Jul 2026 | 50 | 2.6% | 5 | 370 | 19.6% | 3 | | Aug 2026 | 60 | 3.2% | 5 | 380 | 20% | 3 | | Sep 2026 | 50 | 2.6% | 5 | 370 | 19.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Bomac’s and Elanco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bomac**: Measured on the search terms “bomac” and “bomac contractors”, summed into one figure. - **Elanco**: Measured on the search terms “claro elanco”, “elanco”, “elanco animal”, “elanco animal health”, “elanco bayer”, “elanco cattle products”, “elanco dog products”, “elanco flea products”, “elanco interceptor plus”, “elanco pet”, “elanco pet health”, “elanco pet products”, “elanco poultry products”, “elanco products”, “elanco vet”, “elanco veterinary products” and “osurnia by elanco”, summed into one figure. - [Bomac profile](/demand/nz/brands/bomac) - [Elanco profile](/demand/nz/brands/elanco) - [All animal health brands in New Zealand](/demand/nz/categories/nz-animal-health-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bomac or Elanco more popular in search? In September 2026, Elanco had more branded searches than Bomac among animal health brands in New Zealand. Elanco had about 370 branded searches, while Bomac had 50. Elanco made up 19.4% of all animal health brand searches we track, and Bomac accounted for 2.6%. ## Cite this page Brandwave. "Bomac vs Elanco: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bomac-vs-elanco This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bomac-vs-elanco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.