---
title: "Bolle vs Oakley: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bolle or Oakley? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bolle-vs-oakley"
publisher: "Brandwave"
---

# Bolle vs Oakley: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bolle or Oakley? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bolle and Oakley
- **Competitive set**: Sunglasses brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bolle Share of Search**: 2.4%
- **Oakley Share of Search**: 45%

## Which is more popular in search, Bolle or Oakley?

- In August 2026, Oakley had more branded searches than Bolle among sunglasses brands in New Zealand. Oakley was estimated to have 18K branded searches compared to Bolle’s 960, and held a 45% Share of Search versus Bolle’s 2.4%.
- Oakley was ahead of Bolle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bolle’s estimated Share of Search among sunglasses brands in New Zealand moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 690 to 960.
- Across the 11 months ending August 2026, Oakley’s estimated Share of Search among sunglasses brands in New Zealand moved from 43% to 45%, and its estimated monthly branded searches moved from 15.6K to 18K.

## How did search popularity change for New Zealand sunglasses brands in August 2026?

- In August 2026, Oakley overtook Ray-Ban to take the highest estimated Share of Search among sunglasses brands in New Zealand, at 45%.
- Estimated monthly branded searches for Bolle in New Zealand rose 39.1% over 11 measured months, from 690 to 960 in August 2026.

## Month by month

| Month | Bolle estimated searches | Bolle Share of Search | Bolle rank | Oakley estimated searches | Oakley Share of Search | Oakley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 690 | 1.9% | 5 | 15.6K | 43% | 2 |
| Nov 2025 | 990 | 1.8% | 5 | 26.3K | 47.5% | 1 |
| Dec 2025 | 860 | 1.5% | 5 | 25.2K | 45.4% | 1 |
| Jan 2026 | 890 | 2% | 5 | 20.3K | 46.8% | 1 |
| Feb 2026 | 740 | 2.1% | 5 | 16.1K | 46% | 1 |
| Mar 2026 | 810 | 2.3% | 5 | 15.6K | 44.9% | 1 |
| Apr 2026 | 590 | 1.8% | 5 | 15.3K | 47% | 1 |
| May 2026 | 700 | 2% | 5 | 15.5K | 44.3% | 2 |
| Jun 2026 | 690 | 1.8% | 5 | 14.7K | 38.9% | 2 |
| Jul 2026 | 850 | 2.1% | 5 | 16.5K | 39.8% | 2 |
| Aug 2026 | 960 | 2.4% | 5 | 18K | 45% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bolle’s and Oakley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bolle**: Measured on the search terms “bolle”, “bolle com”, “bolle eyewear”, “bolle near me”, “bolle nz”, “bolle polarised”, “bolle safety frames”, “bolle safety sunglasses”, “bolle shades” and “bolle ski glasses”, summed into one figure.
- **Oakley**: Measured on the search terms “oakley”, “oakley beanie”, “oakley com”, “oakley eyejacket”, “oakley eyejacket redux”, “oakley flak 2”, “oakley glasses”, “oakley holbrook”, “oakley holbrook sunglasses”, “oakley metal”, “oakley near me”, “oakley new zealand”, “oakley nz”, “oakley online”, “oakley polarised”, “oakley radar”, “oakley radar ev path”, “oakley running sunglasses”, “oakley sunglasses”, “oakley sunglasses for men”, “oakley sutro” and “oakley sweatshirt”, summed into one figure.

- [Bolle profile](/demand/nz/brands/bolle)
- [Oakley profile](/demand/nz/brands/oakley)
- [All sunglasses brands in New Zealand](/demand/nz/categories/nz-sunglasses-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bolle or Oakley?

In August 2026, Oakley had more branded searches than Bolle among sunglasses brands in New Zealand. Oakley was estimated to have 18K branded searches compared to Bolle’s 960, and held a 45% Share of Search versus Bolle’s 2.4%.

## Cite this page

Brandwave. "Bolle vs Oakley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bolle-vs-oakley

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bolle-vs-oakley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.