--- title: "Bollé vs Maui Jim: Which is searched more in New Zealand?" description: "Is Bollé or Maui Jim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bolle-vs-maui-jim" publisher: "Brandwave" --- # Bollé vs Maui Jim: Which is searched more in New Zealand? Is Bollé or Maui Jim more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunglasses brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bollé and Maui Jim - **Competitive set**: Sunglasses brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bollé Share of Search**: 1.1% - **Maui Jim Share of Search**: 1.3% ## Is Bollé or Maui Jim more popular in search? - In September 2026, Maui Jim had more branded searches than Bollé among sunglasses brands in New Zealand. Maui Jim had about 480 branded searches, while Bollé had 420. Maui Jim made up 1.3% of all sunglasses brand searches we track, and Bollé accounted for 1.1%. - Maui Jim was ahead of Bollé in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bollé’s share of searches among sunglasses brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 350 to 420. - Across the 12 months ending September 2026, Maui Jim’s share of searches among sunglasses brands in New Zealand moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 590 to 480. ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Maui Jim appeared in all four answers. Bollé was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Maui Jim was listed before Bollé in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Maui Jim | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Le Specs | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Oakley | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Quay | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Bollé | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Carrera | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunglasses brands - Asked ChatGPT "Which sunglasses brand should I buy in New Zealand?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Bollé - Asked ChatGPT "What are the best sunglasses brands in New Zealand?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs - Asked ChatGPT "What's the best sunglasses brand in New Zealand for everyday wear?": 1. Ray-Ban, 2. Le Specs, 3. Maui Jim, 4. Oakley - Searched Google, AI Overview "sunglasses brands": 1. Ray-Ban, 2. Le Specs, 3. Quay, 4. Oakley, 5. Maui Jim Not named in any answer: Carrera. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sunglasses brands in September 2026? - In September 2026, Bollé fell from 6th to 7th among sunglasses brands in New Zealand. - Estimated monthly branded searches for Maui Jim in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Bollé estimated searches | Bollé Share of Search | Bollé rank | Maui Jim estimated searches | Maui Jim Share of Search | Maui Jim rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 350 | 1.1% | 7 | 590 | 1.9% | 5 | | Nov 2025 | 470 | 1% | 7 | 720 | 1.6% | 5 | | Dec 2025 | 440 | 0.94% | 7 | 880 | 1.9% | 5 | | Jan 2026 | 470 | 1.3% | 6 | 720 | 2% | 5 | | Feb 2026 | 400 | 1.3% | 6 | 590 | 2% | 5 | | Mar 2026 | 390 | 1.3% | 6 | 720 | 2.4% | 5 | | Apr 2026 | 310 | 1.1% | 6 | 480 | 1.7% | 5 | | May 2026 | 360 | 1.2% | 7 | 590 | 2% | 5 | | Jun 2026 | 340 | 1.1% | 7 | 480 | 1.5% | 5 | | Jul 2026 | 410 | 1.2% | 7 | 480 | 1.4% | 5 | | Aug 2026 | 450 | 1.3% | 6 | 480 | 1.4% | 5 | | Sep 2026 | 420 | 1.1% | 7 | 480 | 1.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Bollé’s and Maui Jim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bollé**: Measured on the search terms “bolle”, “bolle eyewear”, “bolle polarised”, “bolle safety sunglasses”, “bolle shades” and “bolle ski glasses”, summed into one figure. - **Maui Jim**: Measured on the search term “maui jim”. - [Bollé profile](/demand/nz/brands/bolle) - [Maui Jim profile](/demand/nz/brands/maui-jim) - [All sunglasses brands in New Zealand](/demand/nz/categories/nz-sunglasses-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bollé or Maui Jim more popular in search? In September 2026, Maui Jim had more branded searches than Bollé among sunglasses brands in New Zealand. Maui Jim had about 480 branded searches, while Bollé had 420. Maui Jim made up 1.3% of all sunglasses brand searches we track, and Bollé accounted for 1.1%. ## Cite this page Brandwave. "Bollé vs Maui Jim: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bolle-vs-maui-jim This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bolle-vs-maui-jim. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.