--- title: "Bold Subscriptions vs PayWhirl: Which is more popular in New Zealand?" description: "Is Bold Subscriptions or PayWhirl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce subscription apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bold-subscriptions-vs-paywhirl" publisher: "Brandwave" --- # Bold Subscriptions vs PayWhirl: Which is more popular in New Zealand? Is Bold Subscriptions or PayWhirl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce subscription apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bold Subscriptions and PayWhirl - **Competitive set**: Ecommerce subscription apps - **Market**: New Zealand - **Month measured**: Oct 2026 - **Bold Subscriptions Share of Search**: 10.5% - **PayWhirl Share of Search**: 5.3% ## Is Bold Subscriptions or PayWhirl more popular in search? - In October 2026, Bold Subscriptions had more branded searches than PayWhirl among ecommerce subscription apps in New Zealand. Bold Subscriptions had about 20 branded searches, while PayWhirl had 10. Bold Subscriptions made up 10.5% of all ecommerce subscription app searches we track, and PayWhirl accounted for 5.3%. - Bold Subscriptions was ahead of PayWhirl in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Bold Subscriptions’ share of searches among ecommerce subscription apps in New Zealand moved from 9.5% to 10.5%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending October 2026, PayWhirl’s share of searches among ecommerce subscription apps in New Zealand moved from 4.8% to 5.3%, and its estimated monthly branded searches held steady at 10. ## Top ecommerce subscription apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, PayWhirl was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bold Subscriptions did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Appstle | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Recharge | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Seal Subscriptions | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | PayWhirl | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Skio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bold Subscriptions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Loop Subscriptions | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce subscription apps - Asked ChatGPT "Which ecommerce subscription app should I use in New Zealand?": 1. Appstle, 2. Seal Subscriptions, 3. Recharge - Asked ChatGPT "What are the best ecommerce subscription apps in New Zealand?": 1. Appstle, 2. Seal Subscriptions, 3. Recharge, 4. PayWhirl - Asked ChatGPT "What's the best ecommerce subscription app in New Zealand for recurring orders?": 1. Appstle, 2. Seal Subscriptions, 3. Recharge - Searched Google, AI Overview "best subscription app": named none of the brands we track - Searched Google, AI Overview "ecommerce subscription software": 1. Recharge, 2. PayWhirl Not named in any answer: Skio, Bold Subscriptions and Loop Subscriptions. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ecommerce subscription apps in October 2026? - In October 2026, Bold Subscriptions overtook Seal Subscriptions to rank 4th among ecommerce subscription apps in New Zealand, with 10.5% of the searches. - In October 2026, PayWhirl gained share of searches among ecommerce subscription apps in New Zealand, from 0% to 5.3%. ## How has branded search for Bold Subscriptions and PayWhirl changed in New Zealand over the last 12 months? | Month | Bold Subscriptions estimated searches | Bold Subscriptions Share of Search | Bold Subscriptions rank | PayWhirl estimated searches | PayWhirl Share of Search | PayWhirl rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 9.5% | 4 | 10 | 4.8% | 6 | | Dec 2025 | 20 | 8.3% | 5 | 0 | 0% | 7 | | Jan 2026 | 10 | 5.3% | 6 | 10 | 5.3% | 7 | | Feb 2026 | 10 | 4.5% | 6 | 10 | 4.5% | 7 | | Mar 2026 | 20 | 8% | 5 | 10 | 4% | 7 | | Apr 2026 | 10 | 4.5% | 5 | 10 | 4.5% | 7 | | May 2026 | 20 | 8% | 5 | 10 | 4% | 7 | | Jun 2026 | 20 | 8.7% | 4 | 10 | 4.3% | 7 | | Jul 2026 | 10 | 5% | 5 | 10 | 5% | 7 | | Aug 2026 | 20 | 9.1% | 3 | 10 | 4.5% | 7 | | Sep 2026 | 10 | 5% | 5 | 0 | 0% | 7 | | Oct 2026 | 20 | 10.5% | 4 | 10 | 5.3% | 7 | ## How are Bold Subscriptions’ and PayWhirl’s branded searches counted? Brandwave collects information about searches that people make online using Bold Subscriptions’ and PayWhirl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bold Subscriptions**: Measured on the search terms “bold subscriptions”, “bold subscriptions shopify” and “shopify bold subscriptions”, summed into one figure. - **PayWhirl**: Measured on the search term “paywhirl”. - [Bold Subscriptions profile](/demand/nz/brands/bold-subscriptions) - [PayWhirl profile](/demand/nz/brands/paywhirl) - [All ecommerce subscription apps in New Zealand](/demand/nz/categories/nz-ecommerce-subscription-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bold Subscriptions or PayWhirl more popular in search? In October 2026, Bold Subscriptions had more branded searches than PayWhirl among ecommerce subscription apps in New Zealand. Bold Subscriptions had about 20 branded searches, while PayWhirl had 10. Bold Subscriptions made up 10.5% of all ecommerce subscription app searches we track, and PayWhirl accounted for 5.3%. ## Cite this page Brandwave. "Bold Subscriptions vs PayWhirl: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bold-subscriptions-vs-paywhirl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bold-subscriptions-vs-paywhirl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.