--- title: "Boh Runga vs Zoe & Morgan: Which is searched more in New Zealand?" description: "Is Boh Runga or Zoe & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boh-runga-vs-zoe-and-morgan" publisher: "Brandwave" --- # Boh Runga vs Zoe & Morgan: Which is searched more in New Zealand? Is Boh Runga or Zoe & Morgan more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boh Runga and Zoe & Morgan - **Competitive set**: Jewellery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boh Runga Share of Search**: 1.9% - **Zoe & Morgan Share of Search**: 4.2% ## Is Boh Runga or Zoe & Morgan more popular in search? - In September 2026, Zoe & Morgan had more branded searches than Boh Runga among jewellery brands in New Zealand. Zoe & Morgan had about 3,600 branded searches, while Boh Runga had 1,600. Zoe & Morgan made up 4.2% of all jewellery brand searches we track, and Boh Runga accounted for 1.9%. - Zoe & Morgan was ahead of Boh Runga in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boh Runga’s share of searches among jewellery brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Zoe & Morgan’s share of searches among jewellery brands in New Zealand moved from 4.4% to 4.2%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zoe & Morgan was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boh Runga was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zoe & Morgan was listed before Boh Runga in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Michael Hill | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Walker & Hall | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Boh Runga | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Michael Hill, 3. Zoe & Morgan, 4. Walker & Hall, 5. Boh Runga - Asked ChatGPT "What are the best jewellery brands in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Boh Runga, 4. Michael Hill - Asked ChatGPT "What's the best jewellery brand in New Zealand for everyday wear?": 1. Zoe & Morgan, 2. Meadowlark, 3. Michael Hill - Searched Google, AI Overview "jewellery brands nz": 1. Walker & Hall, 2. Zoe & Morgan, 3. Meadowlark, 4. Boh Runga - Searched Google, AI Overview "gold jewellery nz": 1. Michael Hill, 2. Walker & Hall Not named in any answer: Pandora, Swarovski, Tiffany & Co., Mejuri and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jewellery brands in September 2026? - In September 2026, Zoe & Morgan gained share of searches among jewellery brands in New Zealand, from 3.6% to 4.2%. - In September 2026, Boh Runga lost share of searches among jewellery brands in New Zealand, from 2.9% to 1.9%. ## Month by month | Month | Boh Runga estimated searches | Boh Runga Share of Search | Boh Runga rank | Zoe & Morgan estimated searches | Zoe & Morgan Share of Search | Zoe & Morgan rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.6% | 7 | 4.4K | 4.4% | 6 | | Nov 2025 | 2.4K | 1.7% | 7 | 9.9K | 6.8% | 6 | | Dec 2025 | 3.6K | 2.2% | 7 | 6.6K | 4% | 6 | | Jan 2026 | 2.4K | 2.4% | 7 | 4.4K | 4.3% | 6 | | Feb 2026 | 1.9K | 2% | 7 | 3.6K | 3.8% | 6 | | Mar 2026 | 2.4K | 2.6% | 7 | 6.6K | 7.3% | 6 | | Apr 2026 | 1.6K | 1.7% | 7 | 3.6K | 3.9% | 6 | | May 2026 | 1.9K | 1.9% | 7 | 3.6K | 3.6% | 6 | | Jun 2026 | 1.6K | 1.9% | 7 | 2.9K | 3.4% | 6 | | Jul 2026 | 2.4K | 2.7% | 7 | 5.4K | 6.1% | 6 | | Aug 2026 | 2.9K | 2.9% | 7 | 3.6K | 3.6% | 6 | | Sep 2026 | 1.6K | 1.9% | 7 | 3.6K | 4.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Boh Runga’s and Zoe & Morgan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boh Runga**: Measured on the search term “boh runga”. - **Zoe & Morgan**: Measured on the search terms “zoe & morgan”, “zoe morgan” and “zoemorgan”, summed into one figure. - [Boh Runga profile](/demand/nz/brands/boh-runga) - [Zoe & Morgan profile](/demand/nz/brands/zoe-and-morgan) - [All jewellery brands in New Zealand](/demand/nz/categories/nz-jewellery-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boh Runga or Zoe & Morgan more popular in search? In September 2026, Zoe & Morgan had more branded searches than Boh Runga among jewellery brands in New Zealand. Zoe & Morgan had about 3,600 branded searches, while Boh Runga had 1,600. Zoe & Morgan made up 4.2% of all jewellery brand searches we track, and Boh Runga accounted for 1.9%. ## Cite this page Brandwave. "Boh Runga vs Zoe & Morgan: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boh-runga-vs-zoe-and-morgan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boh-runga-vs-zoe-and-morgan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.