--- title: "Boh Runga vs Michael Hill: Which is searched more in New Zealand?" description: "Is Boh Runga or Michael Hill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boh-runga-vs-michael-hill" publisher: "Brandwave" --- # Boh Runga vs Michael Hill: Which is searched more in New Zealand? Is Boh Runga or Michael Hill more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boh Runga and Michael Hill - **Competitive set**: Jewellery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boh Runga Share of Search**: 1.9% - **Michael Hill Share of Search**: 40.3% ## Is Boh Runga or Michael Hill more popular in search? - In September 2026, Michael Hill had more branded searches than Boh Runga among jewellery brands in New Zealand. Michael Hill had about 34,700 branded searches, while Boh Runga had 1,600. Michael Hill made up 40.3% of all jewellery brand searches we track, and Boh Runga accounted for 1.9%. - Michael Hill was ahead of Boh Runga in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boh Runga’s share of searches among jewellery brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Michael Hill’s share of searches among jewellery brands in New Zealand moved from 43% to 40.3%, and its estimated monthly branded searches moved from 42.8K to 34.6K. ## Top jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Michael Hill was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boh Runga was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Michael Hill was listed before Boh Runga in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Michael Hill | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Walker & Hall | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Boh Runga | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pandora | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thomas Sabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery brands - Asked ChatGPT "Which jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Michael Hill, 3. Zoe & Morgan, 4. Walker & Hall, 5. Boh Runga - Asked ChatGPT "What are the best jewellery brands in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Boh Runga, 4. Michael Hill - Asked ChatGPT "What's the best jewellery brand in New Zealand for everyday wear?": 1. Zoe & Morgan, 2. Meadowlark, 3. Michael Hill - Searched Google, AI Overview "jewellery brands nz": 1. Walker & Hall, 2. Zoe & Morgan, 3. Meadowlark, 4. Boh Runga - Searched Google, AI Overview "gold jewellery nz": 1. Michael Hill, 2. Walker & Hall Not named in any answer: Pandora, Swarovski, Tiffany & Co., Mejuri and Thomas Sabo. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jewellery brands in September 2026? - In September 2026, Michael Hill lost share of searches among jewellery brands in New Zealand, from 42.4% to 40.3%. - In September 2026, Boh Runga lost share of searches among jewellery brands in New Zealand, from 2.9% to 1.9%. ## Month by month | Month | Boh Runga estimated searches | Boh Runga Share of Search | Boh Runga rank | Michael Hill estimated searches | Michael Hill Share of Search | Michael Hill rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.6% | 7 | 42.8K | 43% | 1 | | Nov 2025 | 2.4K | 1.7% | 7 | 62.8K | 43.2% | 1 | | Dec 2025 | 3.6K | 2.2% | 7 | 63.1K | 38.4% | 1 | | Jan 2026 | 2.4K | 2.4% | 7 | 42K | 41.5% | 1 | | Feb 2026 | 1.9K | 2% | 7 | 42.4K | 44.9% | 1 | | Mar 2026 | 2.4K | 2.6% | 7 | 34.7K | 38.2% | 1 | | Apr 2026 | 1.6K | 1.7% | 7 | 42.1K | 45.2% | 1 | | May 2026 | 1.9K | 1.9% | 7 | 42.4K | 42.4% | 1 | | Jun 2026 | 1.6K | 1.9% | 7 | 34.6K | 40.5% | 1 | | Jul 2026 | 2.4K | 2.7% | 7 | 34.4K | 38.7% | 1 | | Aug 2026 | 2.9K | 2.9% | 7 | 42.1K | 42.4% | 1 | | Sep 2026 | 1.6K | 1.9% | 7 | 34.6K | 40.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Boh Runga’s and Michael Hill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boh Runga**: Measured on the search term “boh runga”. - **Michael Hill**: Measured on the search terms “michael hill”, “michael hill botany”, “michael hill charm”, “michael hill lynnmall”, “michael hill northlands”, “michael hill palms”, “michael hill richmond”, “michael hill sales”, “michaelhill” and “sir michael hill”, summed into one figure. - [Boh Runga profile](/demand/nz/brands/boh-runga) - [Michael Hill profile](/demand/nz/brands/michael-hill) - [All jewellery brands in New Zealand](/demand/nz/categories/nz-jewellery-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boh Runga or Michael Hill more popular in search? In September 2026, Michael Hill had more branded searches than Boh Runga among jewellery brands in New Zealand. Michael Hill had about 34,700 branded searches, while Boh Runga had 1,600. Michael Hill made up 40.3% of all jewellery brand searches we track, and Boh Runga accounted for 1.9%. ## Cite this page Brandwave. "Boh Runga vs Michael Hill: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boh-runga-vs-michael-hill This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boh-runga-vs-michael-hill. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.