---
title: "Bogs vs Skellerup: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bogs or Skellerup? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bogs-vs-skellerup"
publisher: "Brandwave"
---

# Bogs vs Skellerup: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bogs or Skellerup? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bogs and Skellerup
- **Competitive set**: Gumboot brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bogs Share of Search**: 1.3%
- **Skellerup Share of Search**: 68.5%

## Which is more popular in search, Bogs or Skellerup?

- In August 2026, Skellerup had more branded searches than Bogs among gumboot brands in New Zealand. Skellerup was estimated to have 8.6K branded searches compared to Bogs’ 170, and held a 68.5% Share of Search versus Bogs’ 1.3%.
- Skellerup was ahead of Bogs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bogs’ estimated Share of Search among gumboot brands in New Zealand moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 130 to 170.
- Across the 11 months ending August 2026, Skellerup’s estimated Share of Search among gumboot brands in New Zealand moved from 75.7% to 68.5%, and its estimated monthly branded searches moved from 6.5K to 8.6K.

## How did search popularity change for New Zealand gumboot brands in August 2026?

- In August 2026, Skellerup lost estimated Share of Search among gumboot brands in New Zealand, from 69.2% to 68.5%.
- Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

## Month by month

| Month | Bogs estimated searches | Bogs Share of Search | Bogs rank | Skellerup estimated searches | Skellerup Share of Search | Skellerup rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 1.5% | 4 | 6.5K | 75.7% | 1 |
| Nov 2025 | 90 | 1.3% | 4 | 5K | 73.6% | 1 |
| Dec 2025 | 80 | 0.96% | 4 | 5.8K | 69.2% | 1 |
| Jan 2026 | 140 | 1.8% | 4 | 5.3K | 66.4% | 1 |
| Feb 2026 | 120 | 1.7% | 4 | 5K | 68.8% | 1 |
| Mar 2026 | 340 | 4% | 4 | 5.5K | 65.5% | 1 |
| Apr 2026 | 270 | 2.2% | 4 | 8K | 65.6% | 1 |
| May 2026 | 230 | 1.8% | 4 | 9K | 71.5% | 1 |
| Jun 2026 | 260 | 1.6% | 4 | 10.8K | 68.5% | 1 |
| Jul 2026 | 170 | 1.3% | 4 | 9.3K | 69.2% | 1 |
| Aug 2026 | 170 | 1.3% | 4 | 8.6K | 68.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bogs’ and Skellerup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bogs**: Measured on the search terms “bogs boots”, “bogs boots kids”, “bogs gumboots”, “bogs rubber boots” and “bogs wellies”, summed into one figure.
- **Skellerup**: Measured on the search terms “4x4 skellerup gumboots”, “childrens red band gumboots”, “red band gumboots”, “skellerup”, “skellerup 4x4”, “skellerup 4x4 gumboots”, “skellerup boots”, “skellerup gumboots”, “skellerup gumboots 4x4”, “skellerup near me”, “skellerup nz”, “skellerup quatro”, “skellerup quatro gumboots”, “skellerup red band”, “skellerup red band gumboots”, “skellerup rubber boots”, “skellerup steel cap gumboots” and “skellerup wellies”, summed into one figure.

- [Bogs profile](/demand/nz/brands/bogs)
- [Skellerup profile](/demand/nz/brands/skellerup)
- [All gumboot brands in New Zealand](/demand/nz/categories/nz-gumboot-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bogs or Skellerup?

In August 2026, Skellerup had more branded searches than Bogs among gumboot brands in New Zealand. Skellerup was estimated to have 8.6K branded searches compared to Bogs’ 170, and held a 68.5% Share of Search versus Bogs’ 1.3%.

## Cite this page

Brandwave. "Bogs vs Skellerup: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bogs-vs-skellerup

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bogs-vs-skellerup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.