---
title: "Bogs vs Muck Boot: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bogs or Muck Boot? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bogs-vs-muck-boot"
publisher: "Brandwave"
---

# Bogs vs Muck Boot: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bogs or Muck Boot? Compare estimated monthly branded-search demand and Share of Search inside the Gumboot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bogs and Muck Boot
- **Competitive set**: Gumboot brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bogs Share of Search**: 1.3%
- **Muck Boot Share of Search**: 6.7%

## Which is more popular in search, Bogs or Muck Boot?

- In August 2026, Muck Boot had more branded searches than Bogs among gumboot brands in New Zealand. Muck Boot was estimated to have 850 branded searches compared to Bogs’ 170, and held a 6.7% Share of Search versus Bogs’ 1.3%.
- Muck Boot was ahead of Bogs in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bogs’ estimated Share of Search among gumboot brands in New Zealand moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 130 to 170.
- Across the 11 months ending August 2026, Muck Boot’s estimated Share of Search among gumboot brands in New Zealand moved from 8% to 6.7%, and its estimated monthly branded searches moved from 690 to 850.

## How did search popularity change for New Zealand gumboot brands in August 2026?

- In August 2026, Muck Boot lost estimated Share of Search among gumboot brands in New Zealand, from 9.3% to 6.7%.
- Estimated monthly branded searches for Bogs in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

## Month by month

| Month | Bogs estimated searches | Bogs Share of Search | Bogs rank | Muck Boot estimated searches | Muck Boot Share of Search | Muck Boot rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 130 | 1.5% | 4 | 690 | 8% | 3 |
| Nov 2025 | 90 | 1.3% | 4 | 520 | 7.6% | 3 |
| Dec 2025 | 80 | 0.96% | 4 | 580 | 6.9% | 3 |
| Jan 2026 | 140 | 1.8% | 4 | 690 | 8.7% | 3 |
| Feb 2026 | 120 | 1.7% | 4 | 680 | 9.4% | 3 |
| Mar 2026 | 340 | 4% | 4 | 840 | 9.9% | 3 |
| Apr 2026 | 270 | 2.2% | 4 | 1.2K | 9.6% | 3 |
| May 2026 | 230 | 1.8% | 4 | 1.3K | 9.9% | 3 |
| Jun 2026 | 260 | 1.6% | 4 | 1.5K | 9.6% | 3 |
| Jul 2026 | 170 | 1.3% | 4 | 1.3K | 9.3% | 3 |
| Aug 2026 | 170 | 1.3% | 4 | 850 | 6.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bogs’ and Muck Boot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bogs**: Measured on the search terms “bogs boots”, “bogs boots kids”, “bogs gumboots”, “bogs rubber boots” and “bogs wellies”, summed into one figure.
- **Muck Boot**: Measured on the search terms “muck boot”, “muck boot near me”, “muck boot nz”, “muck boot online”, “muck boot rubber boots”, “muck boots women”, “muckboot” and “muckbootcompany com”, summed into one figure.

- [Bogs profile](/demand/nz/brands/bogs)
- [Muck Boot profile](/demand/nz/brands/muck-boot)
- [All gumboot brands in New Zealand](/demand/nz/categories/nz-gumboot-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bogs or Muck Boot?

In August 2026, Muck Boot had more branded searches than Bogs among gumboot brands in New Zealand. Muck Boot was estimated to have 850 branded searches compared to Bogs’ 170, and held a 6.7% Share of Search versus Bogs’ 1.3%.

## Cite this page

Brandwave. "Bogs vs Muck Boot: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bogs-vs-muck-boot

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bogs-vs-muck-boot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.