--- title: "Boffa Miskell vs Planning Focus: Which is more popular in New Zealand?" description: "Is Boffa Miskell or Planning Focus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boffa-miskell-vs-planning-focus" publisher: "Brandwave" --- # Boffa Miskell vs Planning Focus: Which is more popular in New Zealand? Is Boffa Miskell or Planning Focus more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boffa Miskell and Planning Focus - **Competitive set**: Planning consultancies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Boffa Miskell Share of Search**: 61.9% - **Planning Focus Share of Search**: 0.95% ## Is Boffa Miskell or Planning Focus more popular in search? - In October 2026, Boffa Miskell had more branded searches than Planning Focus among planning consultancies in New Zealand. Boffa Miskell had about 1,300 branded searches, while Planning Focus had 20. Boffa Miskell made up 61.9% of all planning consultancy searches we track, and Planning Focus accounted for 0.95%. - Boffa Miskell was ahead of Planning Focus in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Boffa Miskell’s share of searches among planning consultancies in New Zealand moved from 63.1% to 61.9%, and its estimated monthly branded searches held steady at 1.3K. - Across the 12 months ending October 2026, Planning Focus’ share of searches among planning consultancies in New Zealand moved from 1.5% to 0.95%, and its estimated monthly branded searches moved from 30 to 20. ## Top planning consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Planning Focus was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boffa Miskell was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Boffa Miskell and Planning Focus were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Planz Consultants | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Barker & Associates | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Planning Focus | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | CoLab Planning | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Boffa Miskell | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Planr | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Mitchell Daysh | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Bentley & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about planning consultancies - Asked ChatGPT "Which planning consultancy should I hire in New Zealand?": 1. Planz Consultants, 2. CoLab Planning, 3. Planr - Asked ChatGPT "What are the best planning consultancies in New Zealand?": 1. Barker & Associates, 2. Boffa Miskell, 3. Planning Focus, 4. CoLab Planning, 5. Mitchell Daysh - Asked ChatGPT "What's the best planning consultancy in New Zealand for a property project?": 1. Planz Consultants, 2. Planning Focus, 3. Planr - Searched Google, AI Overview "property planning consultants": 1. Planz Consultants, 2. Barker & Associates - Searched Google, AI Overview "planning consultancies nz": 1. Planz Consultants Not named in any answer: Bentley & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand planning consultancies in October 2026? - Estimated monthly branded searches for Planning Focus in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026. ## How has branded search for Boffa Miskell and Planning Focus changed in New Zealand over the last 12 months? | Month | Boffa Miskell estimated searches | Boffa Miskell Share of Search | Boffa Miskell rank | Planning Focus estimated searches | Planning Focus Share of Search | Planning Focus rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.3K | 63.1% | 1 | 30 | 1.5% | 7 | | Dec 2025 | 880 | 58.7% | 1 | 40 | 2.7% | 7 | | Jan 2026 | 880 | 52.4% | 1 | 20 | 1.2% | 7 | | Feb 2026 | 1.3K | 67.7% | 1 | 30 | 1.6% | 7 | | Mar 2026 | 1.6K | 64.5% | 1 | 40 | 1.6% | 7 | | Apr 2026 | 1K | 57.8% | 1 | 30 | 1.7% | 7 | | May 2026 | 1.3K | 60.2% | 1 | 30 | 1.4% | 7 | | Jun 2026 | 1.3K | 65.3% | 1 | 40 | 2% | 8 | | Jul 2026 | 1.3K | 63.1% | 1 | 30 | 1.5% | 8 | | Aug 2026 | 1.3K | 59.6% | 1 | 40 | 1.8% | 8 | | Sep 2026 | 1.3K | 61.6% | 1 | 30 | 1.4% | 8 | | Oct 2026 | 1.3K | 61.9% | 1 | 20 | 0.95% | 8 | ## How are Boffa Miskell’s and Planning Focus’ branded searches counted? Brandwave collects information about searches that people make online using Boffa Miskell’s and Planning Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boffa Miskell**: Measured on the search terms “boffa miskell” and “boffamiskell”, summed into one figure. - **Planning Focus**: Measured on the search term “planning focus”. - [Boffa Miskell profile](/demand/nz/brands/boffa-miskell) - [Planning Focus profile](/demand/nz/brands/planning-focus) - [All planning consultancies in New Zealand](/demand/nz/categories/nz-planning-consultancies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boffa Miskell or Planning Focus more popular in search? In October 2026, Boffa Miskell had more branded searches than Planning Focus among planning consultancies in New Zealand. Boffa Miskell had about 1,300 branded searches, while Planning Focus had 20. Boffa Miskell made up 61.9% of all planning consultancy searches we track, and Planning Focus accounted for 0.95%. ## Cite this page Brandwave. "Boffa Miskell vs Planning Focus: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/boffa-miskell-vs-planning-focus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boffa-miskell-vs-planning-focus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.