---
title: "Boffa Miskell vs Mitchell Daysh: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Boffa Miskell or Mitchell Daysh? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/boffa-miskell-vs-mitchell-daysh"
publisher: "Brandwave"
---

# Boffa Miskell vs Mitchell Daysh: Which is more popular by branded search in New Zealand?

Which is more popular in search, Boffa Miskell or Mitchell Daysh? Compare estimated monthly branded-search demand and Share of Search inside the Planning consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Boffa Miskell and Mitchell Daysh
- **Competitive set**: Planning consultancies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Boffa Miskell Share of Search**: 69.7%
- **Mitchell Daysh Share of Search**: 20%

## Which is more popular in search, Boffa Miskell or Mitchell Daysh?

- In August 2026, Boffa Miskell had more branded searches than Mitchell Daysh among planning consultancies in New Zealand. Boffa Miskell was estimated to have 1.4K branded searches compared to Mitchell Daysh’s 390, and held a 69.7% Share of Search versus Mitchell Daysh’s 20%.
- Boffa Miskell was ahead of Mitchell Daysh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boffa Miskell’s estimated Share of Search among planning consultancies in New Zealand moved from 76.6% to 69.7%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
- Across the 11 months ending August 2026, Mitchell Daysh’s estimated Share of Search among planning consultancies in New Zealand moved from 15% to 20%, and its estimated monthly branded searches moved from 320 to 390.

## How did search popularity change for New Zealand planning consultancies in August 2026?

- In August 2026, Mitchell Daysh gained estimated Share of Search among planning consultancies in New Zealand, from 17.1% to 20%.
- In August 2026, Boffa Miskell lost estimated Share of Search among planning consultancies in New Zealand, from 72.7% to 69.7%.

## Month by month

| Month | Boffa Miskell estimated searches | Boffa Miskell Share of Search | Boffa Miskell rank | Mitchell Daysh estimated searches | Mitchell Daysh Share of Search | Mitchell Daysh rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 76.6% | 1 | 320 | 15% | 2 |
| Nov 2025 | 1.3K | 71% | 1 | 320 | 17.2% | 2 |
| Dec 2025 | 910 | 69.5% | 1 | 260 | 19.8% | 2 |
| Jan 2026 | 910 | 63.6% | 1 | 390 | 27.3% | 2 |
| Feb 2026 | 1.3K | 76.6% | 1 | 260 | 14.9% | 2 |
| Mar 2026 | 1.7K | 72.6% | 1 | 390 | 17% | 2 |
| Apr 2026 | 1.1K | 68.6% | 1 | 320 | 20.9% | 2 |
| May 2026 | 1.3K | 68.7% | 1 | 390 | 20% | 2 |
| Jun 2026 | 1.4K | 75.8% | 1 | 260 | 14.6% | 2 |
| Jul 2026 | 1.4K | 72.7% | 1 | 320 | 17.1% | 2 |
| Aug 2026 | 1.4K | 69.7% | 1 | 390 | 20% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Boffa Miskell’s and Mitchell Daysh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Boffa Miskell**: Measured on the search terms “boffa miskell”, “boffa miskell near me”, “boffa miskell new zealand”, “boffa miskell nz” and “boffamiskell”, summed into one figure.
- **Mitchell Daysh**: Measured on the search terms “mitchell daysh” and “mitchelldaysh”, summed into one figure.

- [Boffa Miskell profile](/demand/nz/brands/boffa-miskell)
- [Mitchell Daysh profile](/demand/nz/brands/mitchell-daysh)
- [All planning consultancies in New Zealand](/demand/nz/categories/nz-planning-consultancies): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Boffa Miskell or Mitchell Daysh?

In August 2026, Boffa Miskell had more branded searches than Mitchell Daysh among planning consultancies in New Zealand. Boffa Miskell was estimated to have 1.4K branded searches compared to Mitchell Daysh’s 390, and held a 69.7% Share of Search versus Mitchell Daysh’s 20%.

## Cite this page

Brandwave. "Boffa Miskell vs Mitchell Daysh: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/boffa-miskell-vs-mitchell-daysh

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boffa-miskell-vs-mitchell-daysh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.