--- title: "Bodylastics vs Rogue Fitness: Which is searched more in New Zealand?" description: "Is Bodylastics or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resistance band brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bodylastics-vs-rogue-fitness" publisher: "Brandwave" --- # Bodylastics vs Rogue Fitness: Which is searched more in New Zealand? Is Bodylastics or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Resistance band brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bodylastics and Rogue Fitness - **Competitive set**: Resistance band brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bodylastics Share of Search**: 0.37% - **Rogue Fitness Share of Search**: 5.9% ## Is Bodylastics or Rogue Fitness more popular in search? - In September 2026, Rogue Fitness had more branded searches than Bodylastics among resistance band brands in New Zealand. Rogue Fitness had about 160 branded searches, while Bodylastics had 10. Rogue Fitness made up 5.9% of all resistance band brand searches we track, and Bodylastics accounted for 0.37%. - Rogue Fitness was ahead of Bodylastics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bodylastics’ share of searches among resistance band brands in New Zealand moved from 0.4% to 0.37%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Rogue Fitness’ share of searches among resistance band brands in New Zealand moved from 6.4% to 5.9%, and its estimated monthly branded searches held steady at 160. ## Top resistance band brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rogue Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bodylastics did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PTP | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Theraband | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Anko | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Rogue Fitness | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Bodylastics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about resistance band brands - Asked ChatGPT "Which resistance band brand should I buy in New Zealand?": 1. PTP, 2. Theraband, 3. Rogue Fitness, 4. Anko - Asked ChatGPT "What are the best resistance band brands in New Zealand?": 1. PTP, 2. Theraband, 3. Anko - Asked ChatGPT "What's the best resistance band brand in New Zealand for home workouts?": 1. PTP - Searched Google, AI Overview "resistance bands nz": 1. Anko - Searched Google, AI Overview "exercise bands nz": 1. Anko Not named in any answer: Bodylastics. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand resistance band brands in September 2026? - In September 2026, Rogue Fitness lost share of searches among resistance band brands in New Zealand, from 7.2% to 5.9%. ## Month by month | Month | Bodylastics estimated searches | Bodylastics Share of Search | Bodylastics rank | Rogue Fitness estimated searches | Rogue Fitness Share of Search | Rogue Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.4% | 5 | 160 | 6.4% | 4 | | Nov 2025 | 10 | 0.36% | 5 | 130 | 4.7% | 4 | | Dec 2025 | 10 | 0.38% | 5 | 100 | 3.8% | 4 | | Jan 2026 | 10 | 0.37% | 5 | 130 | 4.8% | 4 | | Feb 2026 | 10 | 0.47% | 5 | 170 | 7.9% | 4 | | Mar 2026 | 10 | 0.34% | 5 | 260 | 8.9% | 4 | | Apr 2026 | 10 | 0.39% | 5 | 270 | 10.5% | 4 | | May 2026 | 10 | 0.3% | 5 | 420 | 12.7% | 3 | | Jun 2026 | 10 | 0.33% | 5 | 640 | 21.4% | 2 | | Jul 2026 | 10 | 0.35% | 5 | 540 | 19% | 2 | | Aug 2026 | 10 | 0.38% | 5 | 190 | 7.2% | 4 | | Sep 2026 | 10 | 0.37% | 5 | 160 | 5.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bodylastics’ and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bodylastics**: Measured on the search term “bodylastics”. - **Rogue Fitness**: Measured on the search terms “rogue fitness”, “rogue fitness kettlebell”, “rogue fitness supplier” and “roguefitness”, summed into one figure. - [Bodylastics profile](/demand/nz/brands/bodylastics) - [Rogue Fitness profile](/demand/nz/brands/rogue-fitness) - [All resistance band brands in New Zealand](/demand/nz/categories/nz-resistance-band-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bodylastics or Rogue Fitness more popular in search? In September 2026, Rogue Fitness had more branded searches than Bodylastics among resistance band brands in New Zealand. Rogue Fitness had about 160 branded searches, while Bodylastics had 10. Rogue Fitness made up 5.9% of all resistance band brand searches we track, and Bodylastics accounted for 0.37%. ## Cite this page Brandwave. "Bodylastics vs Rogue Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bodylastics-vs-rogue-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bodylastics-vs-rogue-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.