---
title: "Body Reform Pilates vs @Pilates: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Body Reform Pilates or @Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/body-reform-pilates-vs-pilates"
publisher: "Brandwave"
---

# Body Reform Pilates vs @Pilates: Which is more popular by branded search in New Zealand?

Which is more popular in search, Body Reform Pilates or @Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Body Reform Pilates and @Pilates
- **Competitive set**: Hamilton Pilates studios
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Body Reform Pilates Share of Search**: 0.21%
- **@Pilates Share of Search**: 0.05%

## Which is more popular in search, Body Reform Pilates or @Pilates?

- In August 2026, Body Reform Pilates had more branded searches than @Pilates among hamilton pilates studios in New Zealand. Body Reform Pilates was estimated to have 40 branded searches compared to @Pilates’ 10, and held a 0.21% Share of Search versus @Pilates’ 0.05%.
- Body Reform Pilates was ahead of @Pilates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Body Reform Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand moved from 0.4% to 0.21%, and its estimated monthly branded searches moved from 90 to 40.
- Across the 11 months ending August 2026, @Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand hamilton pilates studios in August 2026?

- Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 55.6% over 11 measured months, from 90 to 40 in August 2026.

## Month by month

| Month | Body Reform Pilates estimated searches | Body Reform Pilates Share of Search | Body Reform Pilates rank | @Pilates estimated searches | @Pilates Share of Search | @Pilates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 0.4% | 4 | 10 | 0.04% | 5 |
| Nov 2025 | 50 | 0.23% | 4 | 10 | 0.05% | 5 |
| Dec 2025 | 40 | 0.21% | 4 | 10 | 0.05% | 5 |
| Jan 2026 | 80 | 0.34% | 4 | 10 | 0.04% | 5 |
| Feb 2026 | 90 | 0.41% | 4 | 10 | 0.05% | 5 |
| Mar 2026 | 60 | 0.27% | 4 | 10 | 0.05% | 5 |
| Apr 2026 | 60 | 0.27% | 4 | 10 | 0.04% | 5 |
| May 2026 | 60 | 0.28% | 4 | 10 | 0.05% | 5 |
| Jun 2026 | 40 | 0.2% | 4 | 10 | 0.05% | 5 |
| Jul 2026 | 40 | 0.21% | 4 | 20 | 0.1% | 5 |
| Aug 2026 | 40 | 0.21% | 4 | 10 | 0.05% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Body Reform Pilates’ and @Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Body Reform Pilates**: Measured on the search terms “body reform pilates” and “body reform pilates hamilton”, summed into one figure.
- **@Pilates**: Measured on the search term “atpilates”.

- [Body Reform Pilates profile](/demand/nz/brands/body-reform-pilates)
- [@Pilates profile](/demand/nz/brands/pilates)
- [All hamilton pilates studios in New Zealand](/demand/nz/categories/nz-hamilton-pilates-studios): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Body Reform Pilates or @Pilates?

In August 2026, Body Reform Pilates had more branded searches than @Pilates among hamilton pilates studios in New Zealand. Body Reform Pilates was estimated to have 40 branded searches compared to @Pilates’ 10, and held a 0.21% Share of Search versus @Pilates’ 0.05%.

## Cite this page

Brandwave. "Body Reform Pilates vs @Pilates: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/body-reform-pilates-vs-pilates

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/body-reform-pilates-vs-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.