--- title: "Body in Motion vs SO Fitness: Which is searched more in New Zealand?" description: "Is Body in Motion or SO Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pilates studio chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/body-in-motion-vs-so-fitness" publisher: "Brandwave" --- # Body in Motion vs SO Fitness: Which is searched more in New Zealand? Is Body in Motion or SO Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pilates studio chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Body in Motion and SO Fitness - **Competitive set**: Pilates studio chains - **Market**: New Zealand - **Month measured**: Sep 2026 - **Body in Motion Share of Search**: 24.2% - **SO Fitness Share of Search**: 14.1% ## Is Body in Motion or SO Fitness more popular in search? - In September 2026, Body in Motion had more branded searches than SO Fitness among pilates studio chains in New Zealand. Body in Motion had about 1,510 branded searches, while SO Fitness had 880. Body in Motion made up 24.2% of all pilates studio chain searches we track, and SO Fitness accounted for 14.1%. - The lead changed hands 2 times in the 12 months ending September 2026: SO Fitness took it in January 2026, Body in Motion took it in March 2026. - Across the 12 months ending September 2026, Body in Motion’s share of searches among pilates studio chains in New Zealand moved from 21.5% to 24.2%, and its estimated monthly branded searches moved from 1.4K to 1.5K. - Across the 12 months ending September 2026, SO Fitness’ share of searches among pilates studio chains in New Zealand moved from 19.7% to 14.1%, and its estimated monthly branded searches moved from 1.3K to 880. ## Top pilates studio chains in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Body in Motion nor SO Fitness showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Reform Fitness | 1st | 3 of 3 | 3 of 3 | | Studio Pilates International | 2nd | 3 of 3 | 3 of 3 | | STRONG Pilates | 3rd | 2 of 3 | 2 of 3 | | KX Pilates | 4th | 2 of 3 | 2 of 3 | | Body in Motion | Not ranked | 0 of 3 | 0 of 3 | | SO Fitness | Not ranked | 0 of 3 | 0 of 3 | | Aligne Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about pilates studio chains - Asked ChatGPT "Which pilates studio chain should I join in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. KX Pilates - Asked ChatGPT "What are the best pilates studio chains in New Zealand?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates, 4. KX Pilates - Asked ChatGPT "What's the best pilates studio chain in New Zealand for core strength?": 1. Reform Fitness, 2. Studio Pilates International, 3. STRONG Pilates Not named in any answer: Body in Motion, SO Fitness and Aligne Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pilates studio chains in September 2026? - In September 2026, Body in Motion gained share of searches among pilates studio chains in New Zealand, from 22.3% to 24.2%. - In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%. ## Month by month | Month | Body in Motion estimated searches | Body in Motion Share of Search | Body in Motion rank | SO Fitness estimated searches | SO Fitness Share of Search | SO Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 21.5% | 3 | 1.3K | 19.7% | 4 | | Nov 2025 | 1.5K | 23.5% | 2 | 1.3K | 20.1% | 3 | | Dec 2025 | 1.2K | 21.7% | 2 | 1K | 18.6% | 3 | | Jan 2026 | 1.4K | 19.8% | 4 | 1.6K | 22% | 2 | | Feb 2026 | 1.1K | 18.3% | 4 | 1.6K | 25.6% | 1 | | Mar 2026 | 1.8K | 24.7% | 2 | 1.6K | 21.9% | 3 | | Apr 2026 | 1.5K | 20.1% | 2 | 1.3K | 17.2% | 3 | | May 2026 | 1.5K | 19.3% | 2 | 1.3K | 16.6% | 3 | | Jun 2026 | 1.8K | 24.8% | 1 | 1.3K | 17.8% | 3 | | Jul 2026 | 1.5K | 21.5% | 2 | 1.3K | 19% | 3 | | Aug 2026 | 1.5K | 22.3% | 2 | 1K | 14.6% | 4 | | Sep 2026 | 1.5K | 24.2% | 2 | 880 | 14.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Body in Motion’s and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Body in Motion**: Measured on the search terms “body in motion”, “body in motion whakatane”, “bodyinmotion” and “the body in motion”, summed into one figure. - **SO Fitness**: Measured on the search term “so fitness”. - [Body in Motion profile](/demand/nz/brands/body-in-motion) - [SO Fitness profile](/demand/nz/brands/so-fitness) - [All pilates studio chains in New Zealand](/demand/nz/categories/nz-pilates-studio-chains): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Body in Motion or SO Fitness more popular in search? In September 2026, Body in Motion had more branded searches than SO Fitness among pilates studio chains in New Zealand. Body in Motion had about 1,510 branded searches, while SO Fitness had 880. Body in Motion made up 24.2% of all pilates studio chain searches we track, and SO Fitness accounted for 14.1%. ## Cite this page Brandwave. "Body in Motion vs SO Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/body-in-motion-vs-so-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/body-in-motion-vs-so-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.