--- title: "Body Fit Training vs Orangetheory Fitness: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Body Fit Training or Orangetheory Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/body-fit-training-vs-orangetheory-fitness" publisher: "Brandwave" --- # Body Fit Training vs Orangetheory Fitness: Which is more popular by branded search in New Zealand? Which is more popular in search, Body Fit Training or Orangetheory Fitness? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Body Fit Training and Orangetheory Fitness - **Competitive set**: Boutique fitness studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **Body Fit Training Share of Search**: 44.2% - **Orangetheory Fitness Share of Search**: 4.8% ## Which is more popular in search, Body Fit Training or Orangetheory Fitness? - In August 2026, Body Fit Training had more branded searches than Orangetheory Fitness among boutique fitness studios in New Zealand. Body Fit Training was estimated to have 4K branded searches compared to Orangetheory Fitness’ 430, and held a 44.2% Share of Search versus Orangetheory Fitness’ 4.8%. - Body Fit Training was ahead of Orangetheory Fitness in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand moved from 39.2% to 44.2%, and its estimated monthly branded searches moved from 4.7K to 4K. - Across the 11 months ending August 2026, Orangetheory Fitness’ estimated Share of Search among boutique fitness studios in New Zealand moved from 4.6% to 4.8%, and its estimated monthly branded searches moved from 550 to 430. ## How did search popularity change for New Zealand boutique fitness studios in August 2026? - In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%. - Estimated monthly branded searches for Orangetheory Fitness in New Zealand fell 21.8% over 11 measured months, from 550 to 430 in August 2026. ## Month by month | Month | Body Fit Training estimated searches | Body Fit Training Share of Search | Body Fit Training rank | Orangetheory Fitness estimated searches | Orangetheory Fitness Share of Search | Orangetheory Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 39.2% | 2 | 550 | 4.6% | 4 | | Nov 2025 | 4.5K | 41.5% | 2 | 500 | 4.6% | 4 | | Dec 2025 | 3.9K | 40.6% | 2 | 510 | 5.3% | 3 | | Jan 2026 | 5.7K | 42.1% | 2 | 680 | 5% | 4 | | Feb 2026 | 3.8K | 37.1% | 2 | 480 | 4.7% | 4 | | Mar 2026 | 4.8K | 42.8% | 2 | 520 | 4.6% | 4 | | Apr 2026 | 3.9K | 39.1% | 2 | 500 | 5% | 4 | | May 2026 | 4.1K | 40.4% | 2 | 490 | 4.9% | 4 | | Jun 2026 | 3.9K | 41.2% | 2 | 390 | 4.2% | 4 | | Jul 2026 | 3.2K | 37.1% | 2 | 440 | 5.1% | 4 | | Aug 2026 | 4K | 44.2% | 1 | 430 | 4.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Body Fit Training’s and Orangetheory Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Body Fit Training**: Measured on the search terms “bft”, “bft classes”, “bft gym”, “bft near me”, “bft new zealand”, “bft nz”, “bft online”, “bft pilates” and “body fit training”, summed into one figure. - **Orangetheory Fitness**: Measured on the search terms “orangetheory”, “orangetheory fitness”, “orangetheory fitness classes”, “orangetheory fitness new zealand”, “orangetheory fitness nz” and “orangetheoryfitness”, summed into one figure. - [Body Fit Training profile](/demand/nz/brands/body-fit-training) - [Orangetheory Fitness profile](/demand/nz/brands/orangetheory-fitness) - [All boutique fitness studios in New Zealand](/demand/nz/categories/nz-boutique-fitness-studios): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Body Fit Training or Orangetheory Fitness? In August 2026, Body Fit Training had more branded searches than Orangetheory Fitness among boutique fitness studios in New Zealand. Body Fit Training was estimated to have 4K branded searches compared to Orangetheory Fitness’ 430, and held a 44.2% Share of Search versus Orangetheory Fitness’ 4.8%. ## Cite this page Brandwave. "Body Fit Training vs Orangetheory Fitness: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/body-fit-training-vs-orangetheory-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/body-fit-training-vs-orangetheory-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.