--- title: "Body Fit Training vs Club Pilates: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Body Fit Training or Club Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/body-fit-training-vs-club-pilates" publisher: "Brandwave" --- # Body Fit Training vs Club Pilates: Which is more popular by branded search in New Zealand? Which is more popular in search, Body Fit Training or Club Pilates? Compare estimated monthly branded-search demand and Share of Search inside the Boutique fitness studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Body Fit Training and Club Pilates - **Competitive set**: Boutique fitness studios - **Market**: New Zealand - **Month measured**: Aug 2026 - **Body Fit Training Share of Search**: 44.2% - **Club Pilates Share of Search**: 0.89% ## Which is more popular in search, Body Fit Training or Club Pilates? - In August 2026, Body Fit Training had more branded searches than Club Pilates among boutique fitness studios in New Zealand. Body Fit Training was estimated to have 4K branded searches compared to Club Pilates’ 80, and held a 44.2% Share of Search versus Club Pilates’ 0.89%. - Body Fit Training was ahead of Club Pilates in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Body Fit Training’s estimated Share of Search among boutique fitness studios in New Zealand moved from 39.2% to 44.2%, and its estimated monthly branded searches moved from 4.7K to 4K. - Across the 11 months ending August 2026, Club Pilates’ estimated Share of Search among boutique fitness studios in New Zealand moved from 0.59% to 0.89%, and its estimated monthly branded searches moved from 70 to 80. ## How did search popularity change for New Zealand boutique fitness studios in August 2026? - In August 2026, Body Fit Training overtook F45 Training to take the highest estimated Share of Search among boutique fitness studios in New Zealand, at 44.2%. - Estimated monthly branded searches for Club Pilates in New Zealand rose 14.3% over 11 measured months, from 70 to 80 in August 2026. ## Month by month | Month | Body Fit Training estimated searches | Body Fit Training Share of Search | Body Fit Training rank | Club Pilates estimated searches | Club Pilates Share of Search | Club Pilates rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.7K | 39.2% | 2 | 70 | 0.59% | 5 | | Nov 2025 | 4.5K | 41.5% | 2 | 100 | 0.92% | 5 | | Dec 2025 | 3.9K | 40.6% | 2 | 60 | 0.62% | 5 | | Jan 2026 | 5.7K | 42.1% | 2 | 90 | 0.67% | 5 | | Feb 2026 | 3.8K | 37.1% | 2 | 70 | 0.68% | 5 | | Mar 2026 | 4.8K | 42.8% | 2 | 120 | 1.1% | 5 | | Apr 2026 | 3.9K | 39.1% | 2 | 80 | 0.8% | 5 | | May 2026 | 4.1K | 40.4% | 2 | 70 | 0.69% | 5 | | Jun 2026 | 3.9K | 41.2% | 2 | 80 | 0.85% | 5 | | Jul 2026 | 3.2K | 37.1% | 2 | 80 | 0.92% | 5 | | Aug 2026 | 4K | 44.2% | 1 | 80 | 0.89% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Body Fit Training’s and Club Pilates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Body Fit Training**: Measured on the search terms “bft”, “bft classes”, “bft gym”, “bft near me”, “bft new zealand”, “bft nz”, “bft online”, “bft pilates” and “body fit training”, summed into one figure. - **Club Pilates**: Measured on the search terms “club pilates”, “club pilates classes”, “club pilates gym”, “club pilates near me”, “club pilates nz”, “club pilates online”, “clubpilates” and “clubpilates near me”, summed into one figure. - [Body Fit Training profile](/demand/nz/brands/body-fit-training) - [Club Pilates profile](/demand/nz/brands/club-pilates) - [All boutique fitness studios in New Zealand](/demand/nz/categories/nz-boutique-fitness-studios): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Body Fit Training or Club Pilates? In August 2026, Body Fit Training had more branded searches than Club Pilates among boutique fitness studios in New Zealand. Body Fit Training was estimated to have 4K branded searches compared to Club Pilates’ 80, and held a 44.2% Share of Search versus Club Pilates’ 0.89%. ## Cite this page Brandwave. "Body Fit Training vs Club Pilates: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/body-fit-training-vs-club-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/body-fit-training-vs-club-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.