---
title: "Bodum vs OXO: Which is searched more in New Zealand?"
description: "Is Bodum or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea infuser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bodum-vs-oxo"
publisher: "Brandwave"
---

# Bodum vs OXO: Which is searched more in New Zealand?

Is Bodum or OXO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea infuser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bodum and OXO
- **Competitive set**: Tea infuser brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Bodum Share of Search**: 2.5%
- **OXO Share of Search**: 1%

## Is Bodum or OXO more popular in search?

- In September 2026, Bodum had more branded searches than OXO among tea infuser brands in New Zealand. Bodum had about 420 branded searches, while OXO had 170. Bodum made up 2.5% of all tea infuser brand searches we track, and OXO accounted for 1%.
- Bodum was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bodum’s share of searches among tea infuser brands in New Zealand moved from 2.2% to 2.5%, and its estimated monthly branded searches moved from 520 to 420.
- Across the 12 months ending September 2026, OXO’s share of searches among tea infuser brands in New Zealand moved from 0.71% to 1%, and its estimated monthly branded searches held steady at 170.

## Top tea infuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bodum did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Webster’s Tea | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bento Ninja | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| t leaf T | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| OXO | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| T2 | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Frank Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tea infuser brands

- Asked ChatGPT "Which tea infuser brand should I buy in New Zealand?": 1. OXO, 2. T2, 3. Webster’s Tea
- Asked ChatGPT "What are the best tea infuser brands in New Zealand?": 1. Webster’s Tea, 2. t leaf T, 3. Bento Ninja
- Asked ChatGPT "What's the best tea infuser brand in New Zealand for loose leaf tea?": 1. Webster’s Tea, 2. t leaf T
- Searched Google, AI Overview "tea infuser nz": 1. Bento Ninja, 2. Webster’s Tea
- Searched Google, AI Overview "loose leaf infuser": 1. Bento Ninja, 2. Webster’s Tea

Not named in any answer: Frank Green and Bodum.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand tea infuser brands in September 2026?

- Estimated monthly branded searches for Bodum in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

## Month by month

| Month | Bodum estimated searches | Bodum Share of Search | Bodum rank | OXO estimated searches | OXO Share of Search | OXO rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 520 | 2.2% | 5 | 170 | 0.71% | 6 |
| Nov 2025 | 630 | 1.8% | 5 | 140 | 0.4% | 7 |
| Dec 2025 | 790 | 2.2% | 5 | 210 | 0.58% | 7 |
| Jan 2026 | 510 | 2.2% | 5 | 260 | 1.1% | 7 |
| Feb 2026 | 350 | 1.9% | 5 | 170 | 0.91% | 7 |
| Mar 2026 | 430 | 2.3% | 5 | 210 | 1.1% | 6 |
| Apr 2026 | 430 | 2.6% | 5 | 210 | 1.3% | 6 |
| May 2026 | 440 | 2.2% | 5 | 170 | 0.87% | 7 |
| Jun 2026 | 420 | 2.5% | 5 | 170 | 1% | 6 |
| Jul 2026 | 370 | 2.2% | 5 | 170 | 1% | 6 |
| Aug 2026 | 530 | 2.3% | 5 | 210 | 0.92% | 6 |
| Sep 2026 | 420 | 2.5% | 5 | 170 | 1% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bodum’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bodum**: Measured on the search terms “bodum” and “bodum teapot”, summed into one figure.
- **OXO**: Measured on the search term “oxo good grips”.

- [Bodum profile](/demand/nz/brands/bodum)
- [OXO profile](/demand/nz/brands/oxo)
- [All tea infuser brands in New Zealand](/demand/nz/categories/nz-tea-infuser-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bodum or OXO more popular in search?

In September 2026, Bodum had more branded searches than OXO among tea infuser brands in New Zealand. Bodum had about 420 branded searches, while OXO had 170. Bodum made up 2.5% of all tea infuser brand searches we track, and OXO accounted for 1%.

## Cite this page

Brandwave. "Bodum vs OXO: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bodum-vs-oxo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bodum-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
