--- title: "Bodum vs Hario: Which is searched more in New Zealand?" description: "Is Bodum or Hario more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bodum-vs-hario" publisher: "Brandwave" --- # Bodum vs Hario: Which is searched more in New Zealand? Is Bodum or Hario more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teapot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bodum and Hario - **Competitive set**: Teapot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bodum Share of Search**: 13.2% - **Hario Share of Search**: 3.5% ## Is Bodum or Hario more popular in search? - In September 2026, Bodum had more branded searches than Hario among teapot brands in New Zealand. Bodum had about 420 branded searches, while Hario had 110. Bodum made up 13.2% of all teapot brand searches we track, and Hario accounted for 3.5%. - Bodum was ahead of Hario in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bodum’s share of searches among teapot brands in New Zealand moved from 12.8% to 13.2%, and its estimated monthly branded searches moved from 520 to 420. - Across the 12 months ending September 2026, Hario’s share of searches among teapot brands in New Zealand moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 140 to 110. ## Top teapot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Hario was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bodum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zero Japan | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | T2 | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Maxwell & Williams | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Hario | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Bodum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teapot brands - Asked ChatGPT "Which teapot brand should I buy in New Zealand?": 1. Zero Japan, 2. Maxwell & Williams, 3. T2, 4. Avanti Homewares - Asked ChatGPT "What are the best teapot brands in New Zealand?": 1. T2, 2. Zero Japan, 3. Maxwell & Williams, 4. Avanti Homewares - Asked ChatGPT "What's the best teapot brand in New Zealand for loose leaf tea?": 1. Hario, 2. Avanti Homewares - Searched Google, AI Overview "teapot nz": 1. Maxwell & Williams, 2. Zero Japan, 3. T2 - Searched Google, AI Overview "ceramic teapot": 1. Maxwell & Williams Not named in any answer: Bodum. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand teapot brands in September 2026? - In September 2026, Bodum lost share of searches among teapot brands in New Zealand, from 15.6% to 13.2%. - Hario’s share of searches among teapot brands in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.5% in September 2026. ## Month by month | Month | Bodum estimated searches | Bodum Share of Search | Bodum rank | Hario estimated searches | Hario Share of Search | Hario rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 520 | 12.8% | 2 | 140 | 3.4% | 4 | | Nov 2025 | 630 | 11% | 2 | 110 | 1.9% | 4 | | Dec 2025 | 790 | 11% | 2 | 130 | 1.8% | 5 | | Jan 2026 | 510 | 13.1% | 3 | 130 | 3.4% | 4 | | Feb 2026 | 350 | 13.5% | 3 | 80 | 3.1% | 4 | | Mar 2026 | 430 | 14.2% | 3 | 90 | 3% | 5 | | Apr 2026 | 430 | 13.6% | 3 | 120 | 3.8% | 4 | | May 2026 | 440 | 13.8% | 3 | 100 | 3.1% | 5 | | Jun 2026 | 420 | 11.6% | 3 | 90 | 2.5% | 5 | | Jul 2026 | 370 | 11.4% | 3 | 90 | 2.8% | 5 | | Aug 2026 | 530 | 15.6% | 3 | 110 | 3.2% | 4 | | Sep 2026 | 420 | 13.2% | 3 | 110 | 3.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bodum’s and Hario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bodum**: Measured on the search terms “bodum” and “bodum teapot”, summed into one figure. - **Hario**: Measured on the search terms “hario” and “hario teapot”, summed into one figure. - [Bodum profile](/demand/nz/brands/bodum) - [Hario profile](/demand/nz/brands/hario) - [All teapot brands in New Zealand](/demand/nz/categories/nz-teapot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bodum or Hario more popular in search? In September 2026, Bodum had more branded searches than Hario among teapot brands in New Zealand. Bodum had about 420 branded searches, while Hario had 110. Bodum made up 13.2% of all teapot brand searches we track, and Hario accounted for 3.5%. ## Cite this page Brandwave. "Bodum vs Hario: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bodum-vs-hario This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bodum-vs-hario. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.