--- title: "Bobcat vs Stihl: Which is searched more in New Zealand?" description: "Is Bobcat or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asphalt cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bobcat-vs-stihl" publisher: "Brandwave" --- # Bobcat vs Stihl: Which is searched more in New Zealand? Is Bobcat or Stihl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Asphalt cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bobcat and Stihl - **Competitive set**: Asphalt cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bobcat Share of Search**: 0.95% - **Stihl Share of Search**: 49.1% ## Is Bobcat or Stihl more popular in search? - In September 2026, Stihl had more branded searches than Bobcat among asphalt cutter brands in New Zealand. Stihl had about 7,250 branded searches, while Bobcat had 140. Stihl made up 49.1% of all asphalt cutter brand searches we track, and Bobcat accounted for 0.95%. - Stihl was ahead of Bobcat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bobcat’s share of searches among asphalt cutter brands in New Zealand held steady at 0.95%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Stihl’s share of searches among asphalt cutter brands in New Zealand moved from 40.1% to 49.1%, and its estimated monthly branded searches moved from 7.2K to 7.3K. ## Top asphalt cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Stihl was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bobcat did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Husqvarna | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Wacker Neuson | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Stihl | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Bobcat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about asphalt cutter brands - Asked ChatGPT "Which asphalt cutter brand should I buy in New Zealand?": 1. Husqvarna, 2. Wacker Neuson - Asked ChatGPT "What are the best asphalt cutter brands in New Zealand?": 1. Husqvarna, 2. Wacker Neuson - Asked ChatGPT "What's the best asphalt cutter brand in New Zealand for heavy cutting work?": 1. Husqvarna, 2. Wacker Neuson, 3. Stihl - Searched Google, AI Overview "heavy duty cutter": named none of the brands we track Not named in any answer: Bobcat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand asphalt cutter brands in September 2026? - In September 2026, Husqvarna overtook Stihl to become the leader among asphalt cutter brands in New Zealand, with 49.2% of the searches. - In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 50.9% to 49.1%. - Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026. ## Month by month | Month | Bobcat estimated searches | Bobcat Share of Search | Bobcat rank | Stihl estimated searches | Stihl Share of Search | Stihl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.95% | 3 | 7.2K | 40.1% | 2 | | Nov 2025 | 170 | 0.88% | 3 | 8.7K | 44.7% | 2 | | Dec 2025 | 90 | 0.51% | 3 | 8.6K | 49.1% | 2 | | Jan 2026 | 110 | 0.63% | 3 | 8.6K | 49.2% | 2 | | Feb 2026 | 110 | 0.62% | 4 | 8.8K | 49.1% | 2 | | Mar 2026 | 140 | 0.87% | 3 | 7.2K | 44.6% | 2 | | Apr 2026 | 110 | 0.69% | 3 | 7.3K | 45.4% | 2 | | May 2026 | 140 | 0.8% | 3 | 8.8K | 50.5% | 1 | | Jun 2026 | 170 | 1.2% | 3 | 7.2K | 49.7% | 1 | | Jul 2026 | 140 | 0.98% | 3 | 7.2K | 50.6% | 1 | | Aug 2026 | 170 | 1.2% | 3 | 7.3K | 50.9% | 1 | | Sep 2026 | 140 | 0.95% | 3 | 7.3K | 49.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bobcat’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bobcat**: Measured on the search term “bobcat digger”. - **Stihl**: Measured on the search terms “500i stihl”, “stihl” and “stihl brush cutter”, summed into one figure. - [Bobcat profile](/demand/nz/brands/bobcat) - [Stihl profile](/demand/nz/brands/stihl) - [All asphalt cutter brands in New Zealand](/demand/nz/categories/nz-asphalt-cutter-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bobcat or Stihl more popular in search? In September 2026, Stihl had more branded searches than Bobcat among asphalt cutter brands in New Zealand. Stihl had about 7,250 branded searches, while Bobcat had 140. Stihl made up 49.1% of all asphalt cutter brand searches we track, and Bobcat accounted for 0.95%. ## Cite this page Brandwave. "Bobcat vs Stihl: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bobcat-vs-stihl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bobcat-vs-stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.