--- title: "Bobcat vs Earthworm Attachments: Which is searched more in New Zealand?" description: "Is Bobcat or Earthworm Attachments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tree spade attachment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bobcat-vs-earthworm-attachments" publisher: "Brandwave" --- # Bobcat vs Earthworm Attachments: Which is searched more in New Zealand? Is Bobcat or Earthworm Attachments more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tree spade attachment brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bobcat and Earthworm Attachments - **Competitive set**: Tree spade attachment brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bobcat Share of Search**: 2.7% - **Earthworm Attachments Share of Search**: 2.7% ## Is Bobcat or Earthworm Attachments more popular in search? - In September 2026, Bobcat and Earthworm Attachments were level in searches among tree spade attachment brands in New Zealand, with an estimated 140 branded searches each, at 2.7% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Earthworm Attachments took it in December 2025, Bobcat took it in August 2026. - Across the 12 months ending September 2026, Bobcat’s share of searches among tree spade attachment brands in New Zealand moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 170 to 140. - Across the 12 months ending September 2026, Earthworm Attachments’ share of searches among tree spade attachment brands in New Zealand moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 110 to 140. ## Top tree spade attachment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bobcat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Earthworm Attachments was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earthworm Attachments was listed before Bobcat in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Big John Tree Transplanter | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dutchman Industries | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Earthworm Attachments | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bobcat | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kubota | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tree spade attachment brands - Asked ChatGPT "Which tree spade attachment brand should I buy in New Zealand?": 1. Bobcat - Asked ChatGPT "What are the best tree spade attachment brands in New Zealand?": 1. Big John Tree Transplanter, 2. Dutchman Industries, 3. Earthworm Attachments, 4. Bobcat - Asked ChatGPT "What's the best tree spade attachment brand in New Zealand for landscaping equipment?": 1. Dutchman Industries, 2. Big John Tree Transplanter, 3. Earthworm Attachments - Searched Google, AI Overview "tree spade attachment brands": 1. Big John Tree Transplanter, 2. Dutchman Industries - Searched Google, AI Overview "best tree spade attachment": 1. Bobcat Not named in any answer: John Deere and Kubota. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tree spade attachment brands in September 2026? - In September 2026, Bobcat lost share of searches among tree spade attachment brands in New Zealand, from 3.3% to 2.7%. - Estimated monthly branded searches for Earthworm Attachments in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026. ## Month by month | Month | Bobcat estimated searches | Bobcat Share of Search | Bobcat rank | Earthworm Attachments estimated searches | Earthworm Attachments Share of Search | Earthworm Attachments rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 2.8% | 3 | 110 | 1.8% | 4 | | Nov 2025 | 170 | 2.7% | 3 | 170 | 2.7% | 4 | | Dec 2025 | 90 | 1.5% | 4 | 110 | 1.9% | 3 | | Jan 2026 | 110 | 2.1% | 3 | 110 | 2.1% | 4 | | Feb 2026 | 110 | 2% | 4 | 140 | 2.6% | 3 | | Mar 2026 | 140 | 2.2% | 4 | 170 | 2.6% | 3 | | Apr 2026 | 110 | 2% | 3 | 110 | 2% | 4 | | May 2026 | 140 | 2.5% | 3 | 140 | 2.5% | 4 | | Jun 2026 | 170 | 2.9% | 3 | 170 | 2.9% | 4 | | Jul 2026 | 140 | 3.2% | 3 | 140 | 3.2% | 4 | | Aug 2026 | 170 | 3.3% | 3 | 140 | 2.7% | 4 | | Sep 2026 | 140 | 2.7% | 3 | 140 | 2.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bobcat’s and Earthworm Attachments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bobcat**: Measured on the search term “bobcat digger”. - **Earthworm Attachments**: Measured on the search term “earthworm attachments”. - [Bobcat profile](/demand/nz/brands/bobcat) - [Earthworm Attachments profile](/demand/nz/brands/earthworm-attachments) - [All tree spade attachment brands in New Zealand](/demand/nz/categories/nz-tree-spade-attachment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bobcat or Earthworm Attachments more popular in search? In September 2026, Bobcat and Earthworm Attachments were level in searches among tree spade attachment brands in New Zealand, with an estimated 140 branded searches each, at 2.7% of the total each. ## Cite this page Brandwave. "Bobcat vs Earthworm Attachments: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bobcat-vs-earthworm-attachments This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bobcat-vs-earthworm-attachments. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.