--- title: "Bobbi Brown vs Tom Ford: Which is searched more in New Zealand?" description: "Is Bobbi Brown or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bobbi-brown-vs-tom-ford" publisher: "Brandwave" --- # Bobbi Brown vs Tom Ford: Which is searched more in New Zealand? Is Bobbi Brown or Tom Ford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye shadow brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bobbi Brown and Tom Ford - **Competitive set**: Eye shadow brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bobbi Brown Share of Search**: 5.1% - **Tom Ford Share of Search**: 21.1% ## Is Bobbi Brown or Tom Ford more popular in search? - In September 2026, Tom Ford had more branded searches than Bobbi Brown among eye shadow brands in New Zealand. Tom Ford had about 7,990 branded searches, while Bobbi Brown had 1,920. Tom Ford made up 21.1% of all eye shadow brand searches we track, and Bobbi Brown accounted for 5.1%. - Tom Ford was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bobbi Brown’s share of searches among eye shadow brands in New Zealand moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 2.1K to 1.9K. - Across the 12 months ending September 2026, Tom Ford’s share of searches among eye shadow brands in New Zealand moved from 27.1% to 21.1%, and its estimated monthly branded searches moved from 9.4K to 8K. ## Top eye shadow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bobbi Brown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tom Ford did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maybelline | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Anastasia Beverly Hills | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Huda Beauty | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Tom Ford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Estée Lauder | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobbi Brown | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye shadow brands - Asked ChatGPT "Which eye shadow brand should I buy in New Zealand?": 1. Anastasia Beverly Hills, 2. Huda Beauty, 3. MAC - Asked ChatGPT "What are the best eye shadow brands in New Zealand?": 1. Maybelline, 2. Anastasia Beverly Hills, 3. Huda Beauty, 4. MAC - Asked ChatGPT "What's the best eye shadow brand in New Zealand for everyday makeup?": 1. Maybelline, 2. MAC, 3. Huda Beauty - Searched Google, AI Overview "eye shadow nz": 1. Huda Beauty, 2. Bobbi Brown - Searched Google, AI Overview "best eyeshadow": 1. Anastasia Beverly Hills Not named in any answer: Tom Ford, Estée Lauder and Clinique. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand eye shadow brands in September 2026? - In September 2026, Bobbi Brown overtook Clinique to rank 6th among eye shadow brands in New Zealand, with 5.1% of the searches. - Estimated monthly branded searches for Tom Ford in New Zealand fell 15.4% over 12 measured months, from 9.4K to 8K in September 2026. ## Month by month | Month | Bobbi Brown estimated searches | Bobbi Brown Share of Search | Bobbi Brown rank | Tom Ford estimated searches | Tom Ford Share of Search | Tom Ford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 6.1% | 6 | 9.4K | 27.1% | 2 | | Nov 2025 | 2.2K | 5.4% | 7 | 8.4K | 20.6% | 2 | | Dec 2025 | 1.8K | 5.2% | 7 | 8.9K | 25.1% | 2 | | Jan 2026 | 1.4K | 4.7% | 7 | 6.7K | 21.8% | 2 | | Feb 2026 | 1.3K | 4.9% | 7 | 5.6K | 21.6% | 2 | | Mar 2026 | 1.3K | 4.3% | 7 | 6.3K | 21.2% | 2 | | Apr 2026 | 1.3K | 4.4% | 7 | 6.3K | 21.9% | 2 | | May 2026 | 1.4K | 4.6% | 7 | 6.7K | 21.6% | 2 | | Jun 2026 | 1.3K | 4.3% | 7 | 6.8K | 22.5% | 2 | | Jul 2026 | 1.6K | 4.6% | 7 | 7K | 20.3% | 2 | | Aug 2026 | 1.6K | 4.3% | 7 | 7.7K | 21% | 2 | | Sep 2026 | 1.9K | 5.1% | 6 | 8K | 21.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bobbi Brown’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bobbi Brown**: Measured on the search terms “bobbi brown”, “bobbi brown concealer”, “bobbi brown foundation”, “bobbi brown lipstick” and “bobbi brown mascara”, summed into one figure. - **Tom Ford**: Measured on the search terms “tom ford”, “tom ford ft”, “tom ford parfum”, “tom ford spectacles”, “tom ford sun”, “tomford” and “tomford oud wood”, summed into one figure. - [Bobbi Brown profile](/demand/nz/brands/bobbi-brown) - [Tom Ford profile](/demand/nz/brands/tom-ford) - [All eye shadow brands in New Zealand](/demand/nz/categories/nz-eye-shadow-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bobbi Brown or Tom Ford more popular in search? In September 2026, Tom Ford had more branded searches than Bobbi Brown among eye shadow brands in New Zealand. Tom Ford had about 7,990 branded searches, while Bobbi Brown had 1,920. Tom Ford made up 21.1% of all eye shadow brand searches we track, and Bobbi Brown accounted for 5.1%. ## Cite this page Brandwave. "Bobbi Brown vs Tom Ford: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bobbi-brown-vs-tom-ford This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bobbi-brown-vs-tom-ford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.