--- title: "Boardertown vs Small Planet: Which is searched more in New Zealand?" description: "Is Boardertown or Small Planet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boardertown-vs-small-planet" publisher: "Brandwave" --- # Boardertown vs Small Planet: Which is searched more in New Zealand? Is Boardertown or Small Planet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boardertown and Small Planet - **Competitive set**: Ski and snowboard shops - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boardertown Share of Search**: 43.8% - **Small Planet Share of Search**: 10.1% ## Is Boardertown or Small Planet more popular in search? - In September 2026, Boardertown had more branded searches than Small Planet among ski and snowboard shops in New Zealand. Boardertown had about 14,800 branded searches, while Small Planet had 3,400. Boardertown made up 43.8% of all ski and snowboard shop searches we track, and Small Planet accounted for 10.1%. - Boardertown was ahead of Small Planet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boardertown’s share of searches among ski and snowboard shops in New Zealand moved from 50.2% to 43.8%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, Small Planet’s share of searches among ski and snowboard shops in New Zealand moved from 10.3% to 10.1%, and its estimated monthly branded searches moved from 2.5K to 3.4K. ## Top ski and snowboard shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Boardertown was mentioned in two out of three: in two of the three ChatGPT answers. Small Planet did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Snowcentre | 1st | 3 of 3 | 3 of 3 | | Outside Sports | 2nd | 3 of 3 | 3 of 3 | | Boardertown | 3rd | 2 of 3 | 2 of 3 | | Browns Ski Shop | 4th | 1 of 3 | 1 of 3 | | Snow Mania | Not ranked | 0 of 3 | 0 of 3 | | Small Planet | Not ranked | 0 of 3 | 0 of 3 | | Snow Biz | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about ski and snowboard shops - Asked ChatGPT "Which ski and snowboard shop should I shop at in New Zealand?": 1. Snowcentre, 2. Boardertown, 3. Outside Sports - Asked ChatGPT "What are the best ski and snowboard shops in New Zealand?": 1. Snowcentre, 2. Boardertown, 3. Outside Sports, 4. Browns Ski Shop - Asked ChatGPT "What's the best ski and snowboard shop in New Zealand for ski gear?": 1. Outside Sports, 2. Snowcentre Not named in any answer: Snow Mania, Small Planet and Snow Biz. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ski and snowboard shops in September 2026? - In September 2026, Boardertown gained share of searches among ski and snowboard shops in New Zealand, from 34.2% to 43.8%. - In September 2026, Small Planet rose from 5th to 4th among ski and snowboard shops in New Zealand. ## Month by month | Month | Boardertown estimated searches | Boardertown Share of Search | Boardertown rank | Small Planet estimated searches | Small Planet Share of Search | Small Planet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 50.2% | 1 | 2.5K | 10.3% | 3 | | Nov 2025 | 14.8K | 57.2% | 1 | 3.3K | 12.7% | 3 | | Dec 2025 | 18.1K | 58.8% | 1 | 4.6K | 14.9% | 3 | | Jan 2026 | 14.8K | 56.1% | 1 | 4.6K | 17.4% | 3 | | Feb 2026 | 12.1K | 46.3% | 1 | 4.5K | 17.2% | 3 | | Mar 2026 | 12.1K | 56% | 1 | 3.8K | 17.5% | 3 | | Apr 2026 | 14.8K | 54.7% | 1 | 3.4K | 12.6% | 3 | | May 2026 | 14.8K | 57.3% | 1 | 2.6K | 10.1% | 3 | | Jun 2026 | 14.8K | 53.1% | 1 | 2.6K | 9.3% | 4 | | Jul 2026 | 18.1K | 38.6% | 1 | 4.2K | 9% | 5 | | Aug 2026 | 14.8K | 34.2% | 1 | 4.2K | 9.7% | 5 | | Sep 2026 | 14.8K | 43.8% | 1 | 3.4K | 10.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Boardertown’s and Small Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boardertown**: Measured on the search term “boardertown”. - **Small Planet**: Measured on the search terms “small planet” and “small planet sports”, summed into one figure. - [Boardertown profile](/demand/nz/brands/boardertown) - [Small Planet profile](/demand/nz/brands/small-planet) - [All ski and snowboard shops in New Zealand](/demand/nz/categories/nz-ski-and-snowboard-shops): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boardertown or Small Planet more popular in search? In September 2026, Boardertown had more branded searches than Small Planet among ski and snowboard shops in New Zealand. Boardertown had about 14,800 branded searches, while Small Planet had 3,400. Boardertown made up 43.8% of all ski and snowboard shop searches we track, and Small Planet accounted for 10.1%. ## Cite this page Brandwave. "Boardertown vs Small Planet: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boardertown-vs-small-planet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boardertown-vs-small-planet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.