--- title: "Boardertown vs Browns Ski Shop: Which is searched more in New Zealand?" description: "Is Boardertown or Browns Ski Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/boardertown-vs-browns-ski-shop" publisher: "Brandwave" --- # Boardertown vs Browns Ski Shop: Which is searched more in New Zealand? Is Boardertown or Browns Ski Shop more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ski and snowboard shops set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Boardertown and Browns Ski Shop - **Competitive set**: Ski and snowboard shops - **Market**: New Zealand - **Month measured**: Sep 2026 - **Boardertown Share of Search**: 43.8% - **Browns Ski Shop Share of Search**: 5.9% ## Is Boardertown or Browns Ski Shop more popular in search? - In September 2026, Boardertown had more branded searches than Browns Ski Shop among ski and snowboard shops in New Zealand. Boardertown had about 14,800 branded searches, while Browns Ski Shop had 1,980. Boardertown made up 43.8% of all ski and snowboard shop searches we track, and Browns Ski Shop accounted for 5.9%. - Boardertown was ahead of Browns Ski Shop in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Boardertown’s share of searches among ski and snowboard shops in New Zealand moved from 50.2% to 43.8%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, Browns Ski Shop’s share of searches among ski and snowboard shops in New Zealand moved from 1.7% to 5.9%, and its estimated monthly branded searches moved from 420 to 2K. ## Top ski and snowboard shops in ChatGPT and Google AI Overviews In three ChatGPT questions, Boardertown was mentioned in two out of three: in two of the three ChatGPT answers. Browns Ski Shop was mentioned in one out of three: in one of the three ChatGPT answers. Boardertown was listed before Browns Ski Shop in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Snowcentre | 1st | 3 of 3 | 3 of 3 | | Outside Sports | 2nd | 3 of 3 | 3 of 3 | | Boardertown | 3rd | 2 of 3 | 2 of 3 | | Browns Ski Shop | 4th | 1 of 3 | 1 of 3 | | Snow Mania | Not ranked | 0 of 3 | 0 of 3 | | Small Planet | Not ranked | 0 of 3 | 0 of 3 | | Snow Biz | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about ski and snowboard shops - Asked ChatGPT "Which ski and snowboard shop should I shop at in New Zealand?": 1. Snowcentre, 2. Boardertown, 3. Outside Sports - Asked ChatGPT "What are the best ski and snowboard shops in New Zealand?": 1. Snowcentre, 2. Boardertown, 3. Outside Sports, 4. Browns Ski Shop - Asked ChatGPT "What's the best ski and snowboard shop in New Zealand for ski gear?": 1. Outside Sports, 2. Snowcentre Not named in any answer: Snow Mania, Small Planet and Snow Biz. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ski and snowboard shops in September 2026? - In September 2026, Boardertown gained share of searches among ski and snowboard shops in New Zealand, from 34.2% to 43.8%. - In September 2026, Browns Ski Shop lost share of searches among ski and snowboard shops in New Zealand, from 8.6% to 5.9%. ## Month by month | Month | Boardertown estimated searches | Boardertown Share of Search | Boardertown rank | Browns Ski Shop estimated searches | Browns Ski Shop Share of Search | Browns Ski Shop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 50.2% | 1 | 420 | 1.7% | 6 | | Nov 2025 | 14.8K | 57.2% | 1 | 220 | 0.85% | 6 | | Dec 2025 | 18.1K | 58.8% | 1 | 340 | 1.1% | 5 | | Jan 2026 | 14.8K | 56.1% | 1 | 340 | 1.3% | 5 | | Feb 2026 | 12.1K | 46.3% | 1 | 340 | 1.3% | 5 | | Mar 2026 | 12.1K | 56% | 1 | 290 | 1.3% | 6 | | Apr 2026 | 14.8K | 54.7% | 1 | 630 | 2.3% | 6 | | May 2026 | 14.8K | 57.3% | 1 | 920 | 3.6% | 5 | | Jun 2026 | 14.8K | 53.1% | 1 | 1.7K | 6% | 5 | | Jul 2026 | 18.1K | 38.6% | 1 | 3.7K | 7.9% | 6 | | Aug 2026 | 14.8K | 34.2% | 1 | 3.7K | 8.6% | 6 | | Sep 2026 | 14.8K | 43.8% | 1 | 2K | 5.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Boardertown’s and Browns Ski Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Boardertown**: Measured on the search term “boardertown”. - **Browns Ski Shop**: Measured on the search terms “browns ski”, “browns ski shop” and “browns ski shop ski shop”, summed into one figure. - [Boardertown profile](/demand/nz/brands/boardertown) - [Browns Ski Shop profile](/demand/nz/brands/browns-ski-shop) - [All ski and snowboard shops in New Zealand](/demand/nz/categories/nz-ski-and-snowboard-shops): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Boardertown or Browns Ski Shop more popular in search? In September 2026, Boardertown had more branded searches than Browns Ski Shop among ski and snowboard shops in New Zealand. Boardertown had about 14,800 branded searches, while Browns Ski Shop had 1,980. Boardertown made up 43.8% of all ski and snowboard shop searches we track, and Browns Ski Shop accounted for 5.9%. ## Cite this page Brandwave. "Boardertown vs Browns Ski Shop: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/boardertown-vs-browns-ski-shop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/boardertown-vs-browns-ski-shop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.