---
title: "BNZ vs TSB: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BNZ or TSB? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bnz-vs-tsb"
publisher: "Brandwave"
---

# BNZ vs TSB: Which is more popular by branded search in New Zealand?

Which is more popular in search, BNZ or TSB? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BNZ and TSB
- **Competitive set**: Retail Banks
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BNZ Share of Search**: 6.4%
- **TSB Share of Search**: 3.3%

## Which is more popular in search, BNZ or TSB?

- In August 2026, BNZ had more branded searches than TSB among retail banks in New Zealand. BNZ was estimated to have 153K branded searches compared to TSB’s 79.6K, and held a 6.4% Share of Search versus TSB’s 3.3%.
- BNZ was ahead of TSB in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BNZ’s estimated Share of Search among retail banks in New Zealand moved from 5.6% to 6.4%, and its estimated monthly branded searches moved from 159K to 153K.
- Across the 11 months ending August 2026, TSB’s estimated Share of Search among retail banks in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 76.7K to 79.6K.

## How did search popularity change for New Zealand retail banks in August 2026?

Neither BNZ nor TSB moved beyond provider rounding among retail banks in Aug 2026.

## Month by month

| Month | BNZ estimated searches | BNZ Share of Search | BNZ rank | TSB estimated searches | TSB Share of Search | TSB rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 159K | 5.6% | 5 | 76.7K | 2.7% | 6 |
| Nov 2025 | 159K | 6% | 5 | 76.4K | 2.9% | 6 |
| Dec 2025 | 155K | 5.9% | 5 | 76.3K | 2.9% | 6 |
| Jan 2026 | 157K | 6.2% | 5 | 73.7K | 2.9% | 6 |
| Feb 2026 | 156K | 6.8% | 5 | 73.7K | 3.2% | 6 |
| Mar 2026 | 187K | 7.2% | 5 | 76.5K | 3% | 6 |
| Apr 2026 | 154K | 5.9% | 5 | 76.5K | 2.9% | 6 |
| May 2026 | 156K | 6.1% | 5 | 79.8K | 3.1% | 6 |
| Jun 2026 | 153K | 6% | 5 | 93.2K | 3.6% | 6 |
| Jul 2026 | 153K | 6.6% | 5 | 76.3K | 3.3% | 6 |
| Aug 2026 | 153K | 6.4% | 5 | 79.6K | 3.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BNZ’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BNZ**: Measured on the search terms “Bank of New Zealand”, “bnz”, “bnz banking”, “bnz credit card”, “bnz home loan”, “bnz home loans”, “bnz kiwisaver”, “bnz kiwisaver scheme”, “bnz mortgage”, “bnz mortgages”, “bnz personal loan”, “bnz savings”, “bnz savings account”, “bnz term deposit” and “kiwisaver bnz”, summed into one figure.
- **TSB**: Measured on the search terms “tsb”, “Tsb Bank”, “tsb banking”, “tsb credit card”, “tsb home loan”, “tsb home loans”, “tsb kiwisaver”, “tsb mortgage”, “tsb mortgages”, “tsb personal loan”, “tsb savings”, “tsb savings account” and “tsb term deposit”, summed into one figure.

- [BNZ profile](/demand/nz/brands/bnz)
- [TSB profile](/demand/nz/brands/tsb)
- [All retail banks in New Zealand](/demand/nz/categories/nz-retail-banks): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BNZ or TSB?

In August 2026, BNZ had more branded searches than TSB among retail banks in New Zealand. BNZ was estimated to have 153K branded searches compared to TSB’s 79.6K, and held a 6.4% Share of Search versus TSB’s 3.3%.

## Cite this page

Brandwave. "BNZ vs TSB: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bnz-vs-tsb

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bnz-vs-tsb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.