--- title: "BNZ vs Heartland Bank: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BNZ or Heartland Bank? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bnz-vs-heartland-bank" publisher: "Brandwave" --- # BNZ vs Heartland Bank: Which is more popular by branded search in New Zealand? Which is more popular in search, BNZ or Heartland Bank? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BNZ and Heartland Bank - **Competitive set**: Retail Banks - **Market**: New Zealand - **Month measured**: Aug 2026 - **BNZ Share of Search**: 6.4% - **Heartland Bank Share of Search**: 0.64% ## Which is more popular in search, BNZ or Heartland Bank? - In August 2026, BNZ had more branded searches than Heartland Bank among retail banks in New Zealand. BNZ was estimated to have 153K branded searches compared to Heartland Bank’s 15.2K, and held a 6.4% Share of Search versus Heartland Bank’s 0.64%. - BNZ was ahead of Heartland Bank in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BNZ’s estimated Share of Search among retail banks in New Zealand moved from 5.6% to 6.4%, and its estimated monthly branded searches moved from 159K to 153K. - Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.54% to 0.64%, and its estimated monthly branded searches moved from 15.3K to 15.2K. ## How did search popularity change for New Zealand retail banks in August 2026? Neither BNZ nor Heartland Bank moved beyond provider rounding among retail banks in Aug 2026. ## Month by month | Month | BNZ estimated searches | BNZ Share of Search | BNZ rank | Heartland Bank estimated searches | Heartland Bank Share of Search | Heartland Bank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 159K | 5.6% | 5 | 15.3K | 0.54% | 9 | | Nov 2025 | 159K | 6% | 5 | 15.2K | 0.58% | 9 | | Dec 2025 | 155K | 5.9% | 5 | 12.5K | 0.48% | 9 | | Jan 2026 | 157K | 6.2% | 5 | 15.2K | 0.6% | 9 | | Feb 2026 | 156K | 6.8% | 5 | 15.2K | 0.67% | 9 | | Mar 2026 | 187K | 7.2% | 5 | 15.3K | 0.59% | 9 | | Apr 2026 | 154K | 5.9% | 5 | 15.3K | 0.59% | 9 | | May 2026 | 156K | 6.1% | 5 | 15.3K | 0.6% | 9 | | Jun 2026 | 153K | 6% | 5 | 22.7K | 0.89% | 8 | | Jul 2026 | 153K | 6.6% | 5 | 15.2K | 0.66% | 9 | | Aug 2026 | 153K | 6.4% | 5 | 15.2K | 0.64% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BNZ’s and Heartland Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BNZ**: Measured on the search terms “Bank of New Zealand”, “bnz”, “bnz banking”, “bnz credit card”, “bnz home loan”, “bnz home loans”, “bnz kiwisaver”, “bnz kiwisaver scheme”, “bnz mortgage”, “bnz mortgages”, “bnz personal loan”, “bnz savings”, “bnz savings account”, “bnz term deposit” and “kiwisaver bnz”, summed into one figure. - **Heartland Bank**: Measured on the search terms “Heartland Bank”, “heartland bank business loan”, “heartland bank home loan”, “heartland bank home loans”, “heartland bank loan”, “heartland bank mortgage”, “heartland bank mortgages”, “heartland bank personal loan”, “heartland bank savings”, “heartland bank savings account”, “heartland bank term deposit” and “heartland business loan”, summed into one figure. - [BNZ profile](/demand/nz/brands/bnz) - [Heartland Bank profile](/demand/nz/brands/heartland-bank) - [All retail banks in New Zealand](/demand/nz/categories/nz-retail-banks): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BNZ or Heartland Bank? In August 2026, BNZ had more branded searches than Heartland Bank among retail banks in New Zealand. BNZ was estimated to have 153K branded searches compared to Heartland Bank’s 15.2K, and held a 6.4% Share of Search versus Heartland Bank’s 0.64%. ## Cite this page Brandwave. "BNZ vs Heartland Bank: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bnz-vs-heartland-bank This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bnz-vs-heartland-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.