---
title: "BMW Motorrad vs Harley-Davidson: Which is searched more in New Zealand?"
description: "Is BMW Motorrad or Harley-Davidson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bmw-motorrad-vs-harley-davidson"
publisher: "Brandwave"
---

# BMW Motorrad vs Harley-Davidson: Which is searched more in New Zealand?

Is BMW Motorrad or Harley-Davidson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BMW Motorrad and Harley-Davidson
- **Competitive set**: Motorcycle brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **BMW Motorrad Share of Search**: 2.1%
- **Harley-Davidson Share of Search**: 27.6%

## Is BMW Motorrad or Harley-Davidson more popular in search?

- In September 2026, Harley-Davidson had more branded searches than BMW Motorrad among motorcycle brands in New Zealand. Harley-Davidson had about 7,970 branded searches, while BMW Motorrad had 600. Harley-Davidson made up 27.6% of all motorcycle brand searches we track, and BMW Motorrad accounted for 2.1%.
- Harley-Davidson was ahead of BMW Motorrad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorcycle brands in New Zealand moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 870 to 600.
- Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorcycle brands in New Zealand moved from 27% to 27.6%, and its estimated monthly branded searches moved from 9.6K to 8K.

## Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BMW Motorrad and Harley-Davidson were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. BMW Motorrad was listed before Harley-Davidson in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Honda Motorcycles | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Kawasaki | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| BMW Motorrad | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| KTM | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Triumph | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Yamaha Motor | 6th | 0 of 3 | 1 of 1 | 1 of 4 |
| Royal Enfield | 7th | 2 of 3 | 0 of 1 | 2 of 4 |
| Ducati | 8th | 1 of 3 | 1 of 1 | 2 of 4 |
| Harley-Davidson | 9th | 1 of 3 | 1 of 1 | 2 of 4 |
| CFMOTO | 10th | 1 of 3 | 0 of 1 | 1 of 4 |
| Suzuki Motorcycles | 11th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about motorcycle brands

- Asked ChatGPT "Which motorcycle brand should I buy in New Zealand?": 1. Honda Motorcycles, 2. Kawasaki, 3. Royal Enfield, 4. KTM, 5. Ducati, 6. Suzuki Motorcycles
- Asked ChatGPT "What are the best motorcycle brands in New Zealand?": 1. Honda Motorcycles, 2. Kawasaki, 3. KTM, 4. BMW Motorrad, 5. Triumph, 6. Harley-Davidson, 7. CFMOTO, 8. Royal Enfield
- Asked ChatGPT "What's the best motorcycle brand in New Zealand for road riding?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph
- Searched Google, AI Overview "best motorcycle brand": 1. Honda Motorcycles, 2. Yamaha Motor, 3. BMW Motorrad, 4. Kawasaki, 5. Ducati, 6. Harley-Davidson, 7. Triumph

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand motorcycle brands in September 2026?

- In September 2026, Harley-Davidson lost share of searches among motorcycle brands in New Zealand, from 33.6% to 27.6%.
- Estimated monthly branded searches for BMW Motorrad in New Zealand fell 31% over 12 measured months, from 870 to 600 in September 2026.

## Month by month

| Month | BMW Motorrad estimated searches | BMW Motorrad Share of Search | BMW Motorrad rank | Harley-Davidson estimated searches | Harley-Davidson Share of Search | Harley-Davidson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 870 | 2.5% | 10 | 9.6K | 27% | 1 |
| Nov 2025 | 960 | 2.8% | 10 | 9.7K | 28.4% | 1 |
| Dec 2025 | 780 | 2.3% | 10 | 11.3K | 32.8% | 1 |
| Jan 2026 | 960 | 2.9% | 10 | 9.7K | 29.2% | 1 |
| Feb 2026 | 980 | 2.9% | 10 | 9.9K | 28.8% | 1 |
| Mar 2026 | 1.1K | 2.9% | 10 | 10K | 27.1% | 1 |
| Apr 2026 | 870 | 2.6% | 10 | 8.6K | 25.6% | 1 |
| May 2026 | 980 | 2.8% | 10 | 10.5K | 29.7% | 1 |
| Jun 2026 | 800 | 2.4% | 10 | 9.5K | 29% | 1 |
| Jul 2026 | 650 | 2.1% | 10 | 10.7K | 33.9% | 1 |
| Aug 2026 | 650 | 2% | 10 | 11.1K | 33.6% | 1 |
| Sep 2026 | 600 | 2.1% | 10 | 8K | 27.6% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using BMW Motorrad’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BMW Motorrad**: Measured on the search terms “bmw motorbike”, “bmw motorcycle” and “bmw motorrad”, summed into one figure.
- **Harley-Davidson**: Measured on the search terms “harley davidson”, “harley davidson 48”, “harley davidson bike”, “harley davidson cycle”, “harley davidson dyna”, “harley davidson fxr”, “harley davidson hoodie”, “harley davidson motorcycle”, “harley davidson scooter”, “harley davidson sportster”, “harleydavidson”, “harleydavidson bike”, “harleydavidson motorcycle” and “harleydavidson scooter”, summed into one figure.

- [BMW Motorrad profile](/demand/nz/brands/bmw-motorrad)
- [Harley-Davidson profile](/demand/nz/brands/harley-davidson)
- [All motorcycle brands in New Zealand](/demand/nz/categories/nz-motorcycle-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is BMW Motorrad or Harley-Davidson more popular in search?

In September 2026, Harley-Davidson had more branded searches than BMW Motorrad among motorcycle brands in New Zealand. Harley-Davidson had about 7,970 branded searches, while BMW Motorrad had 600. Harley-Davidson made up 27.6% of all motorcycle brand searches we track, and BMW Motorrad accounted for 2.1%.

## Cite this page

Brandwave. "BMW Motorrad vs Harley-Davidson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bmw-motorrad-vs-harley-davidson

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bmw-motorrad-vs-harley-davidson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.