--- title: "Blush Hair Boutique vs Kess Hair & Beauty: Which is searched more in New Zealand?" description: "Is Blush Hair Boutique or Kess Hair & Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blush-hair-boutique-vs-kess-hair-beauty" publisher: "Brandwave" --- # Blush Hair Boutique vs Kess Hair & Beauty: Which is searched more in New Zealand? Is Blush Hair Boutique or Kess Hair & Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blush Hair Boutique and Kess Hair & Beauty - **Competitive set**: Palmerston North hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Blush Hair Boutique Share of Search**: 1.6% - **Kess Hair & Beauty Share of Search**: 5.9% ## Is Blush Hair Boutique or Kess Hair & Beauty more popular in search? - In September 2026, Kess Hair & Beauty had more branded searches than Blush Hair Boutique among Palmerston North hair salons in New Zealand. Kess Hair & Beauty had about 110 branded searches, while Blush Hair Boutique had 30. Kess Hair & Beauty made up 5.9% of all Palmerston North hair salon searches we track, and Blush Hair Boutique accounted for 1.6%. - Kess Hair & Beauty was ahead of Blush Hair Boutique in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blush Hair Boutique’s share of searches among Palmerston North hair salons in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Kess Hair & Beauty’s share of searches among Palmerston North hair salons in New Zealand moved from 7.8% to 5.9%, and its estimated monthly branded searches moved from 140 to 110. ## Top Palmerston North hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Blush Hair Boutique was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kess Hair & Beauty did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alchemy & I | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | NV Hair Design | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Sphere Hair | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Blush Hair Boutique | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | The Right Cut | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bijonei Hair Design | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | The Hair Company | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Veronica Jayne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kess Hair & Beauty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sphere Hair Salon | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Palmerston North hair salons - Asked ChatGPT "Which hair salon should I go to in Palmerston North, New Zealand?": 1. Alchemy & I, 2. NV Hair Design, 3. Sphere Hair, 4. The Right Cut, 5. Blush Hair Boutique - Asked ChatGPT "What are the best hair salons in Palmerston North, New Zealand?": 1. Alchemy & I, 2. Sphere Hair, 3. Blush Hair Boutique, 4. NV Hair Design, 5. Bijonei Hair Design, 6. The Right Cut, 7. The Hair Company - Asked ChatGPT "What's the best hair salon in Palmerston North, New Zealand for a haircut?": 1. Alchemy & I, 2. NV Hair Design, 3. Sphere Hair, 4. Blush Hair Boutique, 5. The Hair Company - Searched Google, AI Overview "hairdresser palmerston north": named none of the brands we track Not named in any answer: Veronica Jayne, Vivo Hair, Kess Hair & Beauty and Sphere Hair Salon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Palmerston North hair salons in September 2026? - Kess Hair & Beauty’s share of searches among Palmerston North hair salons in New Zealand has gained ground for 3 months in a row, from 4.8% to 5.9% in September 2026. ## Month by month | Month | Blush Hair Boutique estimated searches | Blush Hair Boutique Share of Search | Blush Hair Boutique rank | Kess Hair & Beauty estimated searches | Kess Hair & Beauty Share of Search | Kess Hair & Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 1.7% | 10 | 140 | 7.8% | 6 | | Nov 2025 | 20 | 1% | 10 | 150 | 7.7% | 6 | | Dec 2025 | 10 | 0.58% | 10 | 220 | 12.7% | 3 | | Jan 2026 | 50 | 2.4% | 10 | 210 | 10.1% | 6 | | Feb 2026 | 30 | 1.7% | 10 | 170 | 9.4% | 6 | | Mar 2026 | 30 | 1.5% | 10 | 150 | 7.3% | 7 | | Apr 2026 | 20 | 1.1% | 10 | 140 | 8% | 7 | | May 2026 | 30 | 1.6% | 10 | 120 | 6.3% | 9 | | Jun 2026 | 40 | 2.1% | 10 | 90 | 4.8% | 9 | | Jul 2026 | 30 | 1.7% | 10 | 100 | 5.7% | 9 | | Aug 2026 | 40 | 2.1% | 10 | 110 | 5.8% | 9 | | Sep 2026 | 30 | 1.6% | 10 | 110 | 5.9% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Blush Hair Boutique’s and Kess Hair & Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blush Hair Boutique**: Measured on the search terms “blush hair boutique” and “blush hair boutique palmerston north”, summed into one figure. - **Kess Hair & Beauty**: Measured on the search terms “kess hair”, “kess hair & beauty”, “kess hair and beauty”, “kess hair beauty”, “kess hair salon” and “kess hairdressers”, summed into one figure. - [Blush Hair Boutique profile](/demand/nz/brands/blush-hair-boutique) - [Kess Hair & Beauty profile](/demand/nz/brands/kess-hair-beauty) - [All Palmerston North hair salons in New Zealand](/demand/nz/locations/palmerston-north/hair-salons): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blush Hair Boutique or Kess Hair & Beauty more popular in search? In September 2026, Kess Hair & Beauty had more branded searches than Blush Hair Boutique among Palmerston North hair salons in New Zealand. Kess Hair & Beauty had about 110 branded searches, while Blush Hair Boutique had 30. Kess Hair & Beauty made up 5.9% of all Palmerston North hair salon searches we track, and Blush Hair Boutique accounted for 1.6%. ## Cite this page Brandwave. "Blush Hair Boutique vs Kess Hair & Beauty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/blush-hair-boutique-vs-kess-hair-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blush-hair-boutique-vs-kess-hair-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.