--- title: "Blundstone vs Red Wing: Which is searched more in New Zealand?" description: "Is Blundstone or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blundstone-vs-red-wing" publisher: "Brandwave" --- # Blundstone vs Red Wing: Which is searched more in New Zealand? Is Blundstone or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blundstone and Red Wing - **Competitive set**: Men's boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Blundstone Share of Search**: 12.6% - **Red Wing Share of Search**: 1.2% ## Is Blundstone or Red Wing more popular in search? - In September 2026, Blundstone had more branded searches than Red Wing among men's boot brands in New Zealand. Blundstone had about 5,000 branded searches, while Red Wing had 480. Blundstone made up 12.6% of all men's boot brand searches we track, and Red Wing accounted for 1.2%. - Blundstone was ahead of Red Wing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blundstone’s share of searches among men's boot brands in New Zealand moved from 9.6% to 12.6%, and its estimated monthly branded searches moved from 3.9K to 5K. - Across the 12 months ending September 2026, Red Wing’s share of searches among men's boot brands in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 720 to 480. ## Top men's boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blundstone appeared in all five answers. Red Wing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blundstone was listed before Red Wing in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Dr. Martens | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Timberland | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Red Wing | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Ariat | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Mongrel | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Caterpillar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about men's boot brands - Asked ChatGPT "Which men's boot brand should I buy in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel - Asked ChatGPT "What are the best men's boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Dr. Martens, 4. Timberland, 5. Merrell, 6. Ariat, 7. Mongrel - Asked ChatGPT "What's the best men's boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Timberland, 3. Dr. Martens - Searched Google, AI Overview "men's boots nz": 1. Dr. Martens, 2. Timberland, 3. Ariat, 4. Blundstone - Searched Google, AI Overview "men's work boots": 1. Blundstone, 2. Ariat Not named in any answer: Caterpillar. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand men's boot brands in September 2026? - In September 2026, Blundstone lost share of searches among men's boot brands in New Zealand, from 13.3% to 12.6%. - Estimated monthly branded searches for Red Wing in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in September 2026. ## Month by month | Month | Blundstone estimated searches | Blundstone Share of Search | Blundstone rank | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 9.6% | 3 | 720 | 1.8% | 6 | | Nov 2025 | 4K | 8.5% | 3 | 590 | 1.3% | 6 | | Dec 2025 | 3.7K | 8.1% | 3 | 480 | 1.1% | 6 | | Jan 2026 | 3.9K | 9.2% | 3 | 590 | 1.4% | 6 | | Feb 2026 | 3.9K | 10.8% | 3 | 480 | 1.3% | 6 | | Mar 2026 | 4.8K | 11.2% | 3 | 720 | 1.7% | 6 | | Apr 2026 | 5K | 10.8% | 3 | 590 | 1.3% | 6 | | May 2026 | 4.9K | 10.8% | 3 | 590 | 1.3% | 6 | | Jun 2026 | 5K | 11.4% | 3 | 480 | 1.1% | 6 | | Jul 2026 | 5.4K | 12.6% | 3 | 590 | 1.4% | 6 | | Aug 2026 | 5.6K | 13.3% | 3 | 590 | 1.4% | 6 | | Sep 2026 | 5K | 12.6% | 3 | 480 | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Blundstone’s and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blundstone**: Measured on the search terms “blundstone”, “blundstone 1306”, “blundstone 500”, “blundstone 585”, “blundstone 600”, “blundstone 659”, “blundstone clogs”, “blundstone gumboot” and “blundstone rotoflex”, summed into one figure. - **Red Wing**: Measured on the search term “red wing boots”. - [Blundstone profile](/demand/nz/brands/blundstone) - [Red Wing profile](/demand/nz/brands/red-wing) - [All men's boot brands in New Zealand](/demand/nz/categories/nz-boots-men-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blundstone or Red Wing more popular in search? In September 2026, Blundstone had more branded searches than Red Wing among men's boot brands in New Zealand. Blundstone had about 5,000 branded searches, while Red Wing had 480. Blundstone made up 12.6% of all men's boot brand searches we track, and Red Wing accounted for 1.2%. ## Cite this page Brandwave. "Blundstone vs Red Wing: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/blundstone-vs-red-wing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blundstone-vs-red-wing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.