--- title: "Blundstone vs Merrell: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Blundstone or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blundstone-vs-merrell" publisher: "Brandwave" --- # Blundstone vs Merrell: Which is more popular by branded search in New Zealand? Which is more popular in search, Blundstone or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blundstone and Merrell - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Blundstone Share of Search**: 7.7% - **Merrell Share of Search**: 6.4% ## Which is more popular in search, Blundstone or Merrell? - In August 2026, Blundstone had more branded searches than Merrell among boot brands in New Zealand. Blundstone was estimated to have 13.8K branded searches compared to Merrell’s 11.6K, and held a 7.7% Share of Search versus Merrell’s 6.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Merrell took it in November 2025, Blundstone took it in February 2026. - Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among boot brands in New Zealand moved from 6.4% to 7.7%, and its estimated monthly branded searches moved from 9K to 13.8K. - Across the 11 months ending August 2026, Merrell’s estimated Share of Search among boot brands in New Zealand moved from 6.1% to 6.4%, and its estimated monthly branded searches moved from 8.6K to 11.6K. ## How did search popularity change for New Zealand boot brands in August 2026? - In August 2026, Merrell lost estimated Share of Search among boot brands in New Zealand, from 7.4% to 6.4%. - Estimated monthly branded searches for Blundstone in New Zealand rose 53.9% over 11 measured months, from 9K to 13.8K in August 2026. ## Month by month | Month | Blundstone estimated searches | Blundstone Share of Search | Blundstone rank | Merrell estimated searches | Merrell Share of Search | Merrell rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9K | 6.4% | 5 | 8.6K | 6.1% | 6 | | Nov 2025 | 9.4K | 5% | 6 | 11.9K | 6.3% | 5 | | Dec 2025 | 8.8K | 4.5% | 6 | 9.9K | 5.1% | 5 | | Jan 2026 | 10.3K | 6.8% | 5 | 10.3K | 6.8% | 6 | | Feb 2026 | 9.7K | 7.3% | 5 | 9K | 6.8% | 6 | | Mar 2026 | 11.5K | 7.1% | 5 | 10K | 6.1% | 6 | | Apr 2026 | 12.8K | 6.7% | 5 | 11.8K | 6.2% | 6 | | May 2026 | 13.2K | 6.4% | 5 | 11.3K | 5.5% | 6 | | Jun 2026 | 14.9K | 7.8% | 5 | 12K | 6.3% | 6 | | Jul 2026 | 14.7K | 7.7% | 5 | 14.2K | 7.4% | 6 | | Aug 2026 | 13.8K | 7.7% | 5 | 11.6K | 6.4% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Blundstone’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blundstone**: Measured on the search terms “blundstone”, “blundstone 1306”, “blundstone 500”, “blundstone 585”, “blundstone 600”, “blundstone 659”, “blundstone boots”, “blundstone boots women”, “blundstone chelsea boots”, “blundstone childrens boots”, “blundstone clogs”, “blundstone gumboot”, “blundstone near me”, “blundstone nz”, “blundstone online”, “blundstone rotoflex”, “blundstone safety boots”, “blundstone shoes”, “blundstone shoes mens” and “blundstone work boots”, summed into one figure. - **Merrell**: Measured on the search terms “merrell”, “merrell agility peak 5”, “merrell boots”, “merrell com”, “merrell hiking boots”, “merrell hiking shoes”, “merrell hydro moc”, “merrell moab”, “merrell moab 3 gtx”, “merrell moab 3 hiking boots”, “merrell moab 3 hiking shoes”, “merrell moab 3 mid wp”, “merrell moab3”, “merrell near me”, “merrell nz”, “merrell online”, “merrell outlet”, “merrell sandals”, “merrell shoes”, “merrell womens hiking boots” and “moab 3 merrell”, summed into one figure. - [Blundstone profile](/demand/nz/brands/blundstone) - [Merrell profile](/demand/nz/brands/merrell) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Blundstone or Merrell? In August 2026, Blundstone had more branded searches than Merrell among boot brands in New Zealand. Blundstone was estimated to have 13.8K branded searches compared to Merrell’s 11.6K, and held a 7.7% Share of Search versus Merrell’s 6.4%. ## Cite this page Brandwave. "Blundstone vs Merrell: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blundstone-vs-merrell This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blundstone-vs-merrell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.