--- title: "Blundstone vs Hunter: Which is searched more in New Zealand?" description: "Is Blundstone or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blundstone-vs-hunter" publisher: "Brandwave" --- # Blundstone vs Hunter: Which is searched more in New Zealand? Is Blundstone or Hunter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Waterproof boots brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blundstone and Hunter - **Competitive set**: Waterproof boots brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Blundstone Share of Search**: 12.3% - **Hunter Share of Search**: 3.3% ## Is Blundstone or Hunter more popular in search? - In September 2026, Blundstone had more branded searches than Hunter among waterproof boots brands in New Zealand. Blundstone had about 5,000 branded searches, while Hunter had 1,350. Blundstone made up 12.3% of all waterproof boots brand searches we track, and Hunter accounted for 3.3%. - Blundstone was ahead of Hunter in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Blundstone’s share of searches among waterproof boots brands in New Zealand moved from 10.2% to 12.3%, and its estimated monthly branded searches moved from 3.9K to 5K. - Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands in New Zealand moved from 2.2% to 3.3%, and its estimated monthly branded searches moved from 810 to 1.4K. ## Top waterproof boots brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blundstone was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hunter did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salomon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Merrell | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KEEN | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Blundstone | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Skellerup | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Skechers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hunter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about waterproof boots brands - Asked ChatGPT "Which waterproof boot brand should I buy in New Zealand?": 1. Merrell, 2. Salomon, 3. KEEN, 4. Blundstone, 5. Skellerup - Asked ChatGPT "What are the best waterproof boot brands in New Zealand?": 1. Salomon, 2. Merrell, 3. KEEN, 4. Blundstone, 5. Skellerup - Asked ChatGPT "What's the best waterproof boot brand in New Zealand for wet weather walking?": 1. Salomon, 2. Merrell - Searched Google, AI Overview "waterproof boots nz": 1. Merrell - Searched Google, AI Overview "women's waterproof boots": 1. KEEN, 2. Blundstone Not named in any answer: Skechers, Hunter and Columbia. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand waterproof boots brands in September 2026? - In September 2026, Blundstone lost share of searches among waterproof boots brands in New Zealand, from 13.3% to 12.3%. - In September 2026, Hunter lost share of searches among waterproof boots brands in New Zealand, from 4% to 3.3%. ## Month by month | Month | Blundstone estimated searches | Blundstone Share of Search | Blundstone rank | Hunter estimated searches | Hunter Share of Search | Hunter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.9K | 10.2% | 2 | 810 | 2.2% | 6 | | Nov 2025 | 4K | 7.8% | 2 | 790 | 1.6% | 6 | | Dec 2025 | 3.7K | 8.3% | 2 | 1.1K | 2.4% | 6 | | Jan 2026 | 3.9K | 10.1% | 2 | 1.1K | 2.8% | 6 | | Feb 2026 | 3.9K | 11.8% | 2 | 810 | 2.5% | 6 | | Mar 2026 | 4.8K | 12.6% | 2 | 990 | 2.6% | 6 | | Apr 2026 | 5K | 12.1% | 2 | 1.7K | 4.1% | 6 | | May 2026 | 4.9K | 12.1% | 2 | 1.1K | 2.7% | 6 | | Jun 2026 | 5K | 12.1% | 2 | 1.4K | 3.4% | 6 | | Jul 2026 | 5.4K | 14.1% | 2 | 1.4K | 3.6% | 6 | | Aug 2026 | 5.6K | 13.3% | 2 | 1.7K | 4% | 6 | | Sep 2026 | 5K | 12.3% | 2 | 1.4K | 3.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Blundstone’s and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blundstone**: Measured on the search terms “blundstone”, “blundstone 1306”, “blundstone 500”, “blundstone 585”, “blundstone 600”, “blundstone 659”, “blundstone clogs”, “blundstone gumboot” and “blundstone rotoflex”, summed into one figure. - **Hunter**: Measured on the search terms “hunter boots” and “hunter io”, summed into one figure. - [Blundstone profile](/demand/nz/brands/blundstone) - [Hunter profile](/demand/nz/brands/hunter) - [All waterproof boots brands in New Zealand](/demand/nz/categories/nz-waterproof-boots-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Blundstone or Hunter more popular in search? In September 2026, Blundstone had more branded searches than Hunter among waterproof boots brands in New Zealand. Blundstone had about 5,000 branded searches, while Hunter had 1,350. Blundstone made up 12.3% of all waterproof boots brand searches we track, and Hunter accounted for 3.3%. ## Cite this page Brandwave. "Blundstone vs Hunter: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/blundstone-vs-hunter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blundstone-vs-hunter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.