--- title: "Blues vs Highlanders: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Blues or Highlanders? Compare estimated monthly branded-search demand and Share of Search inside the Super Rugby teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blues-vs-highlanders" publisher: "Brandwave" --- # Blues vs Highlanders: Which is more popular by branded search in New Zealand? Which is more popular in search, Blues or Highlanders? Compare estimated monthly branded-search demand and Share of Search inside the Super Rugby teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blues and Highlanders - **Competitive set**: Super Rugby teams - **Market**: New Zealand - **Month measured**: Aug 2026 - **Blues Share of Search**: 17.5% - **Highlanders Share of Search**: 6.2% ## Which is more popular in search, Blues or Highlanders? - In August 2026, Blues had more branded searches than Highlanders among super rugby teams in New Zealand. Blues was estimated to have 2K branded searches compared to Highlanders’ 710, and held a 17.5% Share of Search versus Highlanders’ 6.2%. - Blues was ahead of Highlanders in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Blues’ estimated Share of Search among super rugby teams in New Zealand moved from 16.2% to 17.5%, and its estimated monthly branded searches moved from 1.8K to 2K. - Across the 11 months ending August 2026, Highlanders’ estimated Share of Search among super rugby teams in New Zealand moved from 11.3% to 6.2%, and its estimated monthly branded searches moved from 1.3K to 710. ## How did search popularity change for New Zealand super rugby teams in August 2026? - In August 2026, Highlanders gained estimated Share of Search among super rugby teams in New Zealand, from 5.1% to 6.2%. - In August 2026, Blues lost estimated Share of Search among super rugby teams in New Zealand, from 19% to 17.5%. ## Month by month | Month | Blues estimated searches | Blues Share of Search | Blues rank | Highlanders estimated searches | Highlanders Share of Search | Highlanders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 16.2% | 3 | 1.3K | 11.3% | 6 | | Nov 2025 | 2.7K | 16.9% | 3 | 1.3K | 8.1% | 6 | | Dec 2025 | 1.9K | 15.3% | 4 | 1K | 7.9% | 6 | | Jan 2026 | 4.3K | 18.3% | 3 | 1.9K | 8.2% | 6 | | Feb 2026 | 17.1K | 18.6% | 3 | 9.7K | 10.5% | 6 | | Mar 2026 | 22.9K | 22.3% | 1 | 9.1K | 8.8% | 6 | | Apr 2026 | 17.6K | 14.1% | 5 | 5.4K | 4.3% | 6 | | May 2026 | 17.6K | 11.8% | 5 | 5.2K | 3.5% | 6 | | Jun 2026 | 10.7K | 7.1% | 4 | 1.3K | 0.85% | 6 | | Jul 2026 | 2.6K | 19% | 3 | 700 | 5.1% | 6 | | Aug 2026 | 2K | 17.5% | 3 | 710 | 6.2% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Blues’ and Highlanders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blues**: Measured on the search terms “auckland blues”, “auckland blues rugby”, “blues rugby”, “blues rugby new zealand”, “blues rugby team”, “blues rugby tickets”, “blues rugby tonight”, “blues squad”, “blues tickets”, “blues tickets eden park”, “the auckland blues” and “the blues rugby team”, summed into one figure. - **Highlanders**: Measured on the search terms “highlanders rugby”, “highlanders rugby club”, “highlanders rugby shirt”, “highlanders squad”, “highlanders super rugby” and “highlanders tickets”, summed into one figure. - [Blues profile](/demand/nz/brands/blues) - [Highlanders profile](/demand/nz/brands/highlanders) - [All super rugby teams in New Zealand](/demand/nz/categories/nz-super-rugby-teams): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Blues or Highlanders? In August 2026, Blues had more branded searches than Highlanders among super rugby teams in New Zealand. Blues was estimated to have 2K branded searches compared to Highlanders’ 710, and held a 17.5% Share of Search versus Highlanders’ 6.2%. ## Cite this page Brandwave. "Blues vs Highlanders: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blues-vs-highlanders This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blues-vs-highlanders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.