--- title: "Blues vs Crusaders: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Blues or Crusaders? Compare estimated monthly branded-search demand and Share of Search inside the Super Rugby teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/blues-vs-crusaders" publisher: "Brandwave" --- # Blues vs Crusaders: Which is more popular by branded search in New Zealand? Which is more popular in search, Blues or Crusaders? Compare estimated monthly branded-search demand and Share of Search inside the Super Rugby teams set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Blues and Crusaders - **Competitive set**: Super Rugby teams - **Market**: New Zealand - **Month measured**: Aug 2026 - **Blues Share of Search**: 17.5% - **Crusaders Share of Search**: 17.3% ## Which is more popular in search, Blues or Crusaders? - In August 2026, Blues and Crusaders were level on Share of Search among super rugby teams in New Zealand, with an estimated 2K branded searches each, at 17.5% and 17.3% estimated Share of Search. - The lead changed hands 3 times in the 11 months ending August 2026: Blues took it in February 2026, Crusaders took it in April 2026, Blues took it in July 2026. - Across the 11 months ending August 2026, Blues’ estimated Share of Search among super rugby teams in New Zealand moved from 16.2% to 17.5%, and its estimated monthly branded searches moved from 1.8K to 2K. - Across the 11 months ending August 2026, Crusaders’ estimated Share of Search among super rugby teams in New Zealand moved from 24.5% to 17.3%, and its estimated monthly branded searches moved from 2.8K to 2K. ## How did search popularity change for New Zealand super rugby teams in August 2026? - In August 2026, Crusaders overtook Moana Pasifika to rank 4th among super rugby teams in New Zealand, at 17.3%. - In August 2026, Blues lost estimated Share of Search among super rugby teams in New Zealand, from 19% to 17.5%. ## Month by month | Month | Blues estimated searches | Blues Share of Search | Blues rank | Crusaders estimated searches | Crusaders Share of Search | Crusaders rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 16.2% | 3 | 2.8K | 24.5% | 1 | | Nov 2025 | 2.7K | 16.9% | 3 | 3.3K | 20.8% | 2 | | Dec 2025 | 1.9K | 15.3% | 4 | 2.8K | 21.7% | 2 | | Jan 2026 | 4.3K | 18.3% | 3 | 4.9K | 20.7% | 2 | | Feb 2026 | 17.1K | 18.6% | 3 | 11.1K | 12% | 5 | | Mar 2026 | 22.9K | 22.3% | 1 | 13.4K | 13% | 5 | | Apr 2026 | 17.6K | 14.1% | 5 | 19.4K | 15.5% | 4 | | May 2026 | 17.6K | 11.8% | 5 | 32.4K | 21.7% | 3 | | Jun 2026 | 10.7K | 7.1% | 4 | 15.3K | 10.1% | 3 | | Jul 2026 | 2.6K | 19% | 3 | 1.7K | 12.5% | 5 | | Aug 2026 | 2K | 17.5% | 3 | 2K | 17.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Blues’ and Crusaders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Blues**: Measured on the search terms “auckland blues”, “auckland blues rugby”, “blues rugby”, “blues rugby new zealand”, “blues rugby team”, “blues rugby tickets”, “blues rugby tonight”, “blues squad”, “blues tickets”, “blues tickets eden park”, “the auckland blues” and “the blues rugby team”, summed into one figure. - **Crusaders**: Measured on the search terms “crusaders nz rugby”, “crusaders rugby”, “crusaders rugby ball”, “crusaders rugby kit”, “crusaders rugby merchandise”, “crusaders rugby shop”, “crusaders rugby shorts”, “crusaders squad”, “crusaders tickets” and “the crusaders rugby”, summed into one figure. - [Blues profile](/demand/nz/brands/blues) - [Crusaders profile](/demand/nz/brands/crusaders) - [All super rugby teams in New Zealand](/demand/nz/categories/nz-super-rugby-teams): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Blues or Crusaders? In August 2026, Blues and Crusaders were level on Share of Search among super rugby teams in New Zealand, with an estimated 2K branded searches each, at 17.5% and 17.3% estimated Share of Search. ## Cite this page Brandwave. "Blues vs Crusaders: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/blues-vs-crusaders This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/blues-vs-crusaders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.