--- title: "Bluebridge vs SeaLink: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bluebridge or SeaLink? Compare estimated monthly branded-search demand and Share of Search inside the Ferry operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bluebridge-vs-sealink" publisher: "Brandwave" --- # Bluebridge vs SeaLink: Which is more popular by branded search in New Zealand? Which is more popular in search, Bluebridge or SeaLink? Compare estimated monthly branded-search demand and Share of Search inside the Ferry operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bluebridge and SeaLink - **Competitive set**: Ferry operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bluebridge Share of Search**: 48.4% - **SeaLink Share of Search**: 7.4% ## Which is more popular in search, Bluebridge or SeaLink? - In August 2026, Bluebridge had more branded searches than SeaLink among ferry operators in New Zealand. Bluebridge was estimated to have 55.5K branded searches compared to SeaLink’s 8.5K, and held a 48.4% Share of Search versus SeaLink’s 7.4%. - Bluebridge was ahead of SeaLink in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bluebridge’s estimated Share of Search among ferry operators in New Zealand moved from 43.3% to 48.4%, and its estimated monthly branded searches moved from 63K to 55.5K. - Across the 11 months ending August 2026, SeaLink’s estimated Share of Search among ferry operators in New Zealand moved from 7.5% to 7.4%, and its estimated monthly branded searches moved from 11K to 8.5K. ## How did search popularity change for New Zealand ferry operators in August 2026? - In August 2026, Bluebridge gained estimated Share of Search among ferry operators in New Zealand, from 43.1% to 48.4%. - In August 2026, SeaLink lost estimated Share of Search among ferry operators in New Zealand, from 8.5% to 7.4%. ## Month by month | Month | Bluebridge estimated searches | Bluebridge Share of Search | Bluebridge rank | SeaLink estimated searches | SeaLink Share of Search | SeaLink rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 63K | 43.3% | 2 | 11K | 7.5% | 3 | | Nov 2025 | 68.8K | 44.5% | 1 | 11.2K | 7.2% | 3 | | Dec 2025 | 75.1K | 41.7% | 2 | 13.9K | 7.7% | 3 | | Jan 2026 | 101K | 45.1% | 1 | 13.9K | 6.2% | 3 | | Feb 2026 | 75.8K | 43% | 2 | 10K | 5.7% | 4 | | Mar 2026 | 92.7K | 44.8% | 1 | 11.6K | 5.6% | 3 | | Apr 2026 | 50.6K | 38.6% | 2 | 10.5K | 8% | 3 | | May 2026 | 37.6K | 40% | 2 | 7.8K | 8.3% | 3 | | Jun 2026 | 45.4K | 44.5% | 1 | 8K | 7.8% | 3 | | Jul 2026 | 45.7K | 43.1% | 1 | 9K | 8.5% | 3 | | Aug 2026 | 55.5K | 48.4% | 1 | 8.5K | 7.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bluebridge’s and SeaLink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bluebridge**: Measured on the search terms “bluebridge”, “bluebridge booking”, “bluebridge co nz”, “bluebridge connemara”, “bluebridge cook strait”, “bluebridge cook strait ferry”, “bluebridge discount”, “bluebridge ferry”, “bluebridge ferry booking”, “bluebridge ferry cost”, “bluebridge ferry crossing”, “bluebridge ferry discount”, “bluebridge ferry tickets”, “bluebridge freight”, “bluebridge manage booking”, “bluebridge near me”, “bluebridge new zealand”, “bluebridge nz”, “bluebridge sailings”, “bluebridge tickets”, “bluebridge timetable”, “bluebridge voucher”, “booking bluebridge ferry”, “connemara bluebridge”, “nzmca bluebridge discount”, “straitnz bluebridge” and “www bluebridge”, summed into one figure. - **SeaLink**: Measured on the search terms “sealink”, “sealink au”, “sealink car ferry”, “sealink co nz”, “sealink ferry”, “sealink ferry terminal”, “sealink freight”, “sealink near me”, “sealink nz”, “sealink online”, “sealink tickets”, “sealink timetable” and “sealink waiheke”, summed into one figure. - [Bluebridge profile](/demand/nz/brands/bluebridge) - [SeaLink profile](/demand/nz/brands/sealink) - [All ferry operators in New Zealand](/demand/nz/categories/nz-ferry-operators): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bluebridge or SeaLink? In August 2026, Bluebridge had more branded searches than SeaLink among ferry operators in New Zealand. Bluebridge was estimated to have 55.5K branded searches compared to SeaLink’s 8.5K, and held a 48.4% Share of Search versus SeaLink’s 7.4%. ## Cite this page Brandwave. "Bluebridge vs SeaLink: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bluebridge-vs-sealink This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bluebridge-vs-sealink. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.