--- title: "Bluebird vs Heartland: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bluebird or Heartland? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bluebird-vs-heartland-chips" publisher: "Brandwave" --- # Bluebird vs Heartland: Which is more popular by branded search in New Zealand? Which is more popular in search, Bluebird or Heartland? Compare estimated monthly branded-search demand and Share of Search inside the potato chip brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bluebird and Heartland - **Competitive set**: potato chip brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bluebird Share of Search**: 33.5% - **Heartland Share of Search**: 17.1% ## Which is more popular in search, Bluebird or Heartland? - In August 2026, Bluebird had more branded searches than Heartland among potato chip brands in New Zealand. Bluebird was estimated to have 3.7K branded searches compared to Heartland’s 1.9K, and held a 33.5% Share of Search versus Heartland’s 17.1%. - The lead changed hands 2 times in the 11 months ending August 2026: Heartland took it in July 2026, Bluebird took it in August 2026. - Across the 11 months ending August 2026, Bluebird’s estimated Share of Search among potato chip brands in New Zealand moved from 28% to 33.5%, and its estimated monthly branded searches moved from 2.5K to 3.7K. - Across the 11 months ending August 2026, Heartland’s estimated Share of Search among potato chip brands in New Zealand moved from 18.3% to 17.1%, and its estimated monthly branded searches moved from 1.6K to 1.9K. ## How did search popularity change for New Zealand potato chip brands in August 2026? - In August 2026, Bluebird overtook Heartland to take the highest estimated Share of Search among potato chip brands in New Zealand, at 33.5%. - In August 2026, Heartland lost estimated Share of Search among potato chip brands in New Zealand, from 31.7% to 17.1%. ## Month by month | Month | Bluebird estimated searches | Bluebird Share of Search | Bluebird rank | Heartland estimated searches | Heartland Share of Search | Heartland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.5K | 28% | 1 | 1.6K | 18.3% | 3 | | Nov 2025 | 1.9K | 27.3% | 1 | 1K | 14.3% | 4 | | Dec 2025 | 2K | 25.8% | 1 | 1.3K | 17.2% | 3 | | Jan 2026 | 2K | 26.7% | 1 | 1.3K | 17.9% | 3 | | Feb 2026 | 2K | 28% | 1 | 1.6K | 22.9% | 2 | | Mar 2026 | 3K | 32.8% | 1 | 1.9K | 21.1% | 2 | | Apr 2026 | 2K | 28.1% | 1 | 1.3K | 18.9% | 2 | | May 2026 | 2.5K | 31.3% | 1 | 1.6K | 20.6% | 2 | | Jun 2026 | 2.5K | 31.7% | 1 | 1.3K | 16.9% | 2 | | Jul 2026 | 3K | 26.1% | 2 | 3.6K | 31.7% | 1 | | Aug 2026 | 3.7K | 33.5% | 1 | 1.9K | 17.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bluebird’s and Heartland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bluebird**: Measured on the search terms “bluebird chips”, “bluebird potato chips” and “bluebird snacks”, summed into one figure. - **Heartland**: Measured on the search terms “heartland chips”, “heartland crisps” and “heartland potato chips”, summed into one figure. - [Bluebird profile](/demand/nz/brands/bluebird) - [Heartland profile](/demand/nz/brands/heartland-chips) - [All potato chip brands in New Zealand](/demand/nz/categories/nz-potato-chip-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bluebird or Heartland? In August 2026, Bluebird had more branded searches than Heartland among potato chip brands in New Zealand. Bluebird was estimated to have 3.7K branded searches compared to Heartland’s 1.9K, and held a 33.5% Share of Search versus Heartland’s 17.1%. ## Cite this page Brandwave. "Bluebird vs Heartland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bluebird-vs-heartland-chips This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bluebird-vs-heartland-chips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.